Role at a glance
- Job function
-
Marketing & Communications Brand Marketing Marketing Strategy
- Salary
- Not Disclosed
- Location
- Thailand, Bangkok
- Work arrangement
- On-site
- Employment
- Full-time
- Experience
- 5-10 years of pharmaceutical experiences includes sales and marketing, and minimum 2 years in marketing experience
- Education
- Bachelor’s Degree; master degree or MBA desired
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Role Summary
The Country Brand Manager - Oncology is responsible for Pfizer’s Oncology portfolio, including defining the marketing mix, developing brand and portfolio strategies, and executing demand-generation programs across omni-channel activities. Reporting to the Oncology Marketing Lead, the role leads cross-functional brand and category planning to maximize patient impact and deliver financial objectives.
What You'll Do
- Develop prelaunch plans using market, customer, and competitor insights and obtain stakeholder approval for brand strategies.
- Adapt global brand strategies, tactical programs, and customer experiences to local market needs.
- Lead the cross-functional brand/category team and coordinate stakeholder engagement across functions.
- Select campaign modules that fit country needs and manage compliance review of promotional materials.
- Develop category operation plans, influence sales targets and brand A&P allocations, and conduct long-range portfolio forecasting.
- Prepare revenue and A&P forecasts and track and monitor performance accurately.
Generated from the employer's posting. Verify important details before applying.
View full postingQualifications
5-10 years of pharmaceutical experience, including sales and marketing, with a minimum of 2 years in marketing experience. Bachelor’s Degree required.
Required
- 5-10 years of pharmaceutical experience including sales and marketing
- Minimum 2 years in marketing experience
- Bachelor’s Degree
Preferred
- Launch experiences
- Oncology field experience
- Master degree or MBA
Original job description
Content provided by the employer
Original job description
Content provided by the employer
ROLE SUMMARY
Country Brand Manager - Oncology (CBM) will have responsibility Pfizer Oncology portfolio to define, formulate the optimal marketing mix and core brand/portfolio strategies. In addition, the CBM will develop marketing pull through plans and programs with the main objective to generate demand, inclusive of omni-channel. The CBM will report to the Oncology Marketing Lead.
- Accountable for the strategic plan that maximizes patient impact and deliver against financial objectives for the category or business segment end-to-end. Responsibility over Oncology portfolio
- Accountable for adapting (glocalizing) global brand strategies, tactical programs, and TA-specific customer experiences to meet local market needs.
- Leads the cross functional brand/category team and is accountable for its effectiveness and performance
- Accountable for the planning and coordination of the stakeholder engagement, across functions, to meet category objectives.
- Accountable for developing the organizational capabilities necessary to execute the strategic plan.
- Responsible for the revenue and A&P forecasts and accurate tracking and monitoring
- ROLE RESPONSIBILITIESAccountable
- Brand Plan: Develop prelaunch plan with market, customer and competitor insights and review brand strategies & get approval with key stakeholders.
- Campaign Development: Select best fitting modules for country needs
- Promotional Meetings: Manage compliance review of materials
- Develop category operation Plan and influence sales targets and brand A&P allocations Long-range forecasting for portfolios
QUALIFICATIONS
- 5-10 years of pharmaceutical experiences includes sales and marketing, and minimum 2 years in marketing experience, launch experiences, Oncology field are a plus.
- Bachelor’s Degree; master degree or MBA desired
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
To learn more about acceptable and prohibited uses of AI during the recruitment process, please review our candidate AI-use guidelines available on Pfizer Careers.
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About the company
Pfizer
Large Enterprise
Pfizer is a global biopharmaceutical company dedicated to the discovery, development, and manufacturing of innovative healthcare solutions. With a strong focus on improving lives through medications and vaccines, Pfizer has played a significant role in addressing various health challenges, including infectious diseases, chronic illnesses, and rare conditions. The company emphasizes research-driven approaches and collaborative efforts in its mission to enhance global health and empower patients through cutting-edge science and technology. Through its commitment to high standards of safety and efficacy, Pfizer continues to shape the future of medicine.