Role at a glance
- Job function
-
Marketing & Communications Marketing Strategy
- Salary
- $217K – $359K/yr
- Location
- Purchase, New York, United States
- Work arrangement
- On-site
- Employment
- Full-time
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About the role
Original posting provided by Mastercard
Our Purpose
Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.
Title and Summary
Vice President, B2B Marketing, Marchant & AcceptanceThe U.S. Integrated Marketing & Communications team drives growth for Mastercard’s business and brand by demonstrating how our products, services, insights and Priceless assets create value for customers and partners.Reporting to the Senior Vice President of B2B & Product Marketing, the Vice President, B2B Marketing — Merchant & Acceptance will lead the marketing team supporting Mastercard’s merchant, acquiring, processing, and public sector businesses.
This executive will translate commercial priorities into strategies that deepen customer relationships, grow share and generate revenue. The role will support core merchant verticals—including Travel, Fuel, Drug & Grocery, Retail, and Eating Places—while expanding strategic partnerships and adoption of secure, scalable payment solutions.
A key focus will be combining Mastercard Services, data and insights, products, marketing assets and the Priceless brand into differentiated growth solutions. Success will be measured through revenue influence, product and Services adoption, portfolio optimization, customer engagement and brand impact.
Role
• Lead B2B marketing strategy across merchant, acquiring, processing, and public sector businesses.
• Build growth plans for priority merchant verticals that deepen relationships, grow share and expand product and Services adoption.
• Develop partnership and co-marketing propositions combining Mastercard’s brand, campaigns, Priceless assets, sponsorships, media, technology, data and Services capabilities.
• Partner with Mastercard Services to create cross-sell opportunities across acquisition, engagement, loyalty, portfolio optimization and performance marketing.
• Support acquiring, processing and public sector priorities through programs that strengthen partnerships, accelerate innovation and promote secure payment solutions.
• Lead joint marketing plans with customers, aligning objectives, investments, audiences, channels and measurement.
• Build senior customer relationships and represent Mastercard in strategic planning sessions, pitches and executive presentations.
• Partner with business development and account teams across the sales lifecycle, from opportunity identification and RFP strategy through activation and growth.
• Develop insight-led narratives, commercial frameworks and materials that help win and expand customer relationships.
• Collaborate across Marketing, Communications, Product, Services, Finance and Legal to deliver integrated programs.
• Define performance measures tied to revenue, GDV, share growth, adoption, engagement, brand impact and ROI.
• Lead and develop a high-performing team while managing agency partners and resources.
All About You
• Proven team builder who develops talent, sets high standards and creates a positive, collaborative and hard-working culture.
• Optimistic, resourceful problem-solver who takes initiative and mobilizes teams around solutions.
• Entrepreneurial marketer who identifies and unlocks customer opportunities, turning ideas into measurable growth.
• Significant experience leading B2B, partnership, customer or commercial marketing in a complex organization.
• Ability to connect marketing strategy and investment to revenue, customer value and product adoption.
• Trusted relationship builder with strong storytelling, presentation, negotiation and influencing skills.
• Data-driven leader experienced in integrated marketing, joint business planning, measurement and ROI.
• Extensive experience in payments, financial services, fintech, commerce, retail, technology or professional services experience preferred.Mastercard is a merit-based, inclusive, equal opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law. We hire the most qualified candidate for the role. In the US or Canada, if you require accommodations or assistance to complete the online application process or during the recruitment process, please contact [email protected] and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.
Corporate Security Responsibility
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
Abide by Mastercard’s security policies and practices;
Ensure the confidentiality and integrity of the information being accessed;
Report any suspected information security violation or breach, and
Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.
Pay Ranges
Purchase, New York: $217,000 - $359,000 USDAbout the company
Mastercard
Large Enterprise
Mastercard is a global technology company in the payments industry, committed to empowering individuals and businesses through secure and efficient payment solutions. With a presence in over 210 countries, Mastercard connects consumers, financial institutions, merchants, and governments, enabling seamless transactions across various platforms. The company is at the forefront of innovation, focusing on enhancing financial inclusion and expanding access to digital payment technologies. Through its advanced network and partnerships, Mastercard continues to revolutionize the way people engage in commerce worldwide.
Mastercard is a global technology company in the payments industry, committed to empowering individuals and businesses through secure and efficient payment solutions. With a presence in over 210 countries, Mastercard connects consumers, financial institutions, merchants, and governments, enabling seamless transactions across various platforms. The company is at the forefront of innovation, focusing on enhancing financial inclusion and expanding access to digital payment technologies. Through its advanced network and partnerships, Mastercard continues to revolutionize the way people engage in commerce worldwide.