App Store Digital Asset Manager

Summary

The App Store is the world's safest and most vibrant app marketplace, serving more than 850 million visitors each week. Since the App Store launched in 2008, it has helped creators, dreamers, and learners of all ages and backgrounds connect with the tools and technology they need to build a brighter future and a better world. It has enabled countless new companies, spawned new industries, and created millions of jobs. A significant driver of the global economy, the App Store facilitates over $1.4 trillion in developer billings and sales annually, rewarding developers and entrepreneurs for their hard work and creativity. And we believe we're just getting started!

We are seeking a highly motivated, experienced Digital Asset Manager to support creative content production for the App Store.

Description

You’ll be joining a dynamic digital production environment, collaborating directly with developers, and overseeing the intake and approval of hundreds of assets submitted for promotional use across the iPhone, iPad, Watch, Apple TV, Mac, and Apple Vision Pro App Stores.

The Promotional Artwork Team is a key partner in the App Store ecosystem and works closely with Editorial, Production, Design, Video, Project Management, Business Affairs, Business Management, and Marketing teams to coordinate and deliver engaging promotions to our customers.

This role is for someone who has a proven track record of asset management, exercises the highest levels of professionalism and confidentiality, and operates with urgency and composure under pressure.

Responsibilities

Manage the developer asset lifecycle from initial request to reviews, approvals, handoff and archiving
Serve as the primary point of contact, overseeing and managing developer communications
Coordinate and collaborate with cross-functional teams to ensure accurate details and clear communication
Receive and organize the digital assets into the Digital Asset Management platform
Assess assets for policy compliance, technical specifications, and creative brief alignment
Escalate assets requiring Business Affairs clearances
Maintain trackers, ensuring accuracy of statuses, notes, and linked resources

Minimum Qualifications

5+ years of experience as a Digital Asset Manager
Ability to foster and maintain valuable one-on-one relationships with Developers
Experience with large-scale creative production or promotional artwork management
Proven ability to manage large volumes of creative assets across their lifecycle

Preferred Qualifications

Keen eye for detail and familiarity with digital asset specifications, design concepts, terminology, and style guides
Experience working with raster images, video, 2D/3D graphics, and audio files
Track record of being highly organized and detail-oriented
Proficient in DAM systems, Adobe Photoshop, Adobe Illustrator, and Airtable
Proven record of partnership and collaboration with cross-functional teams
Strong project management skills with the ability to prioritize tasks effectively
Ability to meet deadlines while balancing multiple priorities in fast-paced environments
Excellent written, verbal, and interpersonal communication skills
Excels at being self-motivated, resourceful, and results-driven with a creative problem-solving mindset
Familiarity with AI-powered tools and workflows, with a proactive approach to integrating emerging technologies to improve production efficiency and creative output
Deep understanding and passion for technology, apps, and games on the App Store
Creative Agency experience is a plus
Experience with App Store and familiarity with games and apps
Bachelor’s degree preferred

Pay & Benefits — Cupertino, California, United States

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $119,700 and $180,300, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Application Deadline

Apple accepts applications to this posting on an ongoing basis.

Pay & Benefits — Culver City, California, United States

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $112,600 and $171,900, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.