You are a strategic and collaborative content professional who combines strong editorial judgment with a passion for delivering exceptional digital marketing experiences. You understand how content supports business objectives and can translate complex topics into clear, engaging, audience-focused communications. 

You bring experience working in digital marketing, content strategy, web content management (or a related field) along with direct experience with enterprise content management systems and digital publishing workflows. You understand digital channels and best practices for online content. Knowledge of Adobe Experience Manager (AEM), search engine optimization (SEO), answer engine optimization (AEO), analytics, and regulated industries, particularly financial services, is a plus. 

You are highly organized, meticulous, and comfortable managing multiple priorities in a fast-paced environment. You build strong relationships across teams, communicate effectively with stakeholders at all levels, and enjoy collaborating to solve problems and deliver results. 

Curious and adaptable, you continuously seek ways to improve processes, embrace new technologies, and drive innovation. You're confident sharing ideas, challenging conventional thinking, and contributing to a culture of continuous improvement. 

About the Job 

State Street's Global Marketing organization is responsible for telling our company’s story — to all audiences and through a variety of channels, creating compelling experiences that strengthen our brand, support business objectives, and engage clients, prospects, investors, employees, and other key stakeholders. 

As part of the Content Strategy and Development team, the Digital Content Manager plays a critical role in governing, optimizing, and delivering content across State Street's digital ecosystem. The role requires a balance of strategic thinking and hands-on execution across content operations, content governance, and digital delivery.  

What You'll Be Doing 

Website Management & Content Operations 

• Manage web publishing activities through Adobe Experience Manager (AEM) and related platforms, coordinating content updates, launches, and site enhancements 

• Manage end-to-end digital content workflows involving multiple stakeholders — from intake, planning, and content preparation through review, approval, publishing, and measurement 

• Support website homepage curation, campaign activations, thought leadership promotion, and strategic content placement across high-visibility digital properties 

• Partner with campaign, email, social, and search teams to align web content and landing page experiences with broader content promotion and distribution plans 

• Partner with regional stakeholders to support content and website localization efforts, ensuring a consistent user experience while adapting content for local markets and languages 

• Coordinate with cross-functional teams to ensure timely delivery of web projects and content updates 

Digital Content Strategy & Governance 

• Partner with stakeholders to determine appropriate content placement, audience alignment, and messaging strategy across State Street's digital channels 

• Develop and maintain content standards, publishing guidance, governance processes, and workflow documentation 

• Oversee content lifecycle management, including content inventories, audits, expiration tracking, renewal recommendations, and retirement processes 

• Lead content governance efforts across State Street's digital properties, working with content owners and legal, compliance, and digital partners to ensure content remains accurate, current, appropriately approved, and aligned with regulatory requirements and standards 

Content Experience & Optimization 

• Drive continuous improvements to content discoverability, navigation, taxonomy, metadata, and user experience 

• Use digital performance data, audience behavior, search insights, and stakeholder feedback to identify opportunities and recommend improvements to content, user experience, distribution, and business outcomes 

• Apply SEO, AEO, and structured content best practices to improve content discoverability, answerability, usability, and engagement 

• Evaluate and responsibly apply approved technologies and AI-enabled capabilities to improve content quality, workflow efficiency, and digital experiences, maintaining human review and adherence to firm policies 

Stakeholder Partnership & Project Leadership 

• Collaborate with business, marketing, creative, digital and communications teams to support strategic initiatives and campaigns 

• Serve as a trusted advisor on web strategy, content governance, and digital best practices 

• Lead and coordinate cross-functional projects that support enterprise priorities  

• Foster strong relationships across global teams to ensure consistent execution and alignment across markets and regions