Sr. Channel Marketing Manager, Integrated Channel Marketing and Global Events, Amazon Devices & Services

As the Sr. Channel Marketing Manager, you are the strategic owner of how Ring & Blink products come to life across the North America offline retail channel. You define the long-term marketing vision and customer experience (CX) strategy for in-store environments spanning The Home Depot, Homebuilder and Pro Channels. Working cross-functionally with product marketing, design, sales, and third-party vendors, you are the recognized expert for Ring & Blink channel marketing across GTM, categories, retailers, and creative. You leverage AI-powered tools and automation to drive operational excellence, enhance project management, and deliver cost efficiencies across all in-store programs.

Key job responsibilities

Strategy & Vision

Define the long-term marketing vision for offline retail experience across The Home Depot, Pro and Homebuilder channels.
Develop retailer-specific strategies that balance the needs of the shopper, the retailer, and the Amazon brands, most specifically Ring&Blink.
Develop offline marketing strategies and CX for new and new-to-world products that inform, engage, and drive early adoption
Be a strategic thought-leader and collaborator with product marketing, product management, and design to determine messaging priorities for the offline environment

Shopper Marketing & In-Store Experience

Lead shopper marketing program development across key accounts (Home Depot, Pro Channel and Homebuilder)
Champion CX initiatives to raise the bar for global in-store experiences, gaining approval at the Director level
Create CX experiments that, if successful, can be scaled for future offline experiences
Own and maintain the offline playbook, making changes as needed to invent and simplify as we scale

AI & Process Innovation

Develop and implement AI-powered tools and mechanisms to streamline in-store program operations, automate reporting, and improve cross-functional collaboration
Champion AI adoption and process automation across the team, building tools and training programs to enhance team capabilities

Execution & Operations

Manage in-store merchandising execution including go-to-market asset creation (tear pads, dummy units, POP displays, digital content)
Manage lead-times, workback schedules, and in-store project budgets
Develop marketing support programs for distributors and independent retailers

Cross-Functional Leadership & Stakeholder Management

Build and maintain relationships with Visual Merchandising, Marketing, In-store Operations, and Merchant teams at key retailers
Clarify and drive project commitments; establish and maintain clear chains of ownership
Anticipate changes and bottlenecks, provide escalation management, and balance customer needs vs. technical and operational constraints

Measurement & Insights

Measure the performance of in-store CX through qualitative and quantitative research, utilizing AI-powered analytics tools
Leverage marketing programs and data to identify strategic selling opportunities











About the team
The Ring & Blink Offline Channel Marketing team expands the distribution and availability of Ring & Blink Devices, Features, and Services by initiating and managing partnerships with offline retailers. This role sits within the Integrated Channel Marketing and Global Events organization supporting all in-store, digital and event experiences in the retail channel — including consumer electronics, mass merchants, regional chains, DIY, hardware, and club stores across multiple market segments. The focus is North America, with frequent collaboration with Ring & Blink Channel Marketing globally to learn and share best practices.

Basic Qualifications

- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience leading go-to-market for consumer software or hardware product launches

Preferred Qualifications

- Experience using any of SQL or other analytical tools for conducting data analysis
- Experience with customer segmentation, profiling, and targeting

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, CA, Hawthorne - 142,800.00 - 193,200.00 USD annually
USA, WA, Seattle - 142,800.00 - 193,200.00 USD annually