Role at a glance
- Job function
-
Product, Strategy & Operations Product Management & Product Ownership
- Salary
- Not Disclosed
- Location
- Taipei
- Work arrangement
- On-site
- Employment
- Full-time
- Experience
- Senior Level 3+ years of pharmaceutical / biopharmaceutical Sales & Marketing or Product / Brand Management experience, preferably in a multinational pharmaceutical company. Strong experience in brand strategy, HCP marketing and commercial execution. Specialty Care experience strongly preferred; experience in Immunology, Dermatology, Allergy or Respiratory is a plus. Experience with omnichannel marketing, market research and promotional development. Strong understanding of the Taiwan pharmaceutical / HCP environment. Experience working with Sales, Medical, Market Access, Regulatory and global stakeholders. Experience with new product launch or indication launch is a plus.
Spotted an issue?
We’ll check it against the original posting.
Role Summary
The Senior Product Manager – Dupixent is responsible for driving the brand’s growth in Taiwan through brand strategy and HCP marketing initiatives. The role translates customer and market insights into commercial plans and works across functions to execute the Dupixent brand strategy.
What You'll Do
- Develop and execute Dupixent brand strategy, brand plans and marketing tactics, including HCP marketing, disease education and...
- Drive omnichannel strategy across digital and non-digital channels to support a differentiated customer experience.
- Partner with Sales to translate brand strategy into POA and field execution.
- Develop promotional materials with Medical, Regulatory and other functions through the review process.
- Use market research, customer insights and competitive intelligence to identify growth opportunities and refine brand strategy; manage...
- Collaborate with global and regional teams, represent Taiwan market needs, and contribute to budget management, forecasting and business...
Generated from the employer's posting. Verify important details before applying.
View full postingQualifications
3+ years of pharmaceutical / biopharmaceutical Sales & Marketing or Product / Brand Management experience; strong experience in brand strategy, HCP marketing and commercial execution; experience with omnichannel marketing, market research and promotional development; understanding of the Taiwan pharmaceutical / HCP environment; experience working with Sales, Medical, Market Access, Regulatory and global stakeholders; strong English and Chinese communication and presentation skills. Core competencies include strategic and commercial thinking, customer-centricity, cross-functional collaboration, project management, execution, and analytical and problem-solving skills.
Required
- 3+ years of pharmaceutical / biopharmaceutical Sales & Marketing or Product / Brand Management experience
- Strong experience in brand strategy, HCP marketing and commercial execution
- Experience with omnichannel marketing, market research and promotional development
- Strong understanding of the Taiwan pharmaceutical / HCP environment
- Experience working with Sales, Medical, Market Access, Regulatory and global stakeholders
- Strong English and Chinese communication and presentation skills
Preferred
- Experience preferably in a multinational pharmaceutical company
- Specialty Care experience strongly preferred
- Experience in Immunology, Dermatology, Allergy or Respiratory is a plus
- Experience with new product launch or indication launch is a plus
Original job description
Content provided by the employer
Original job description
Content provided by the employer
About the Job
The (Senior) Product Manager – Dupixent will play a key role in driving the growth of Dupixent in Taiwan. The role is responsible for developing and executing innovative brand strategies and HCP marketing initiatives, translating customer and market insights into impactful commercial plans.
Working closely with Sales, Medical, Market Access, Digital and global teams, this individual will lead cross-functional initiatives, strengthen customer engagement and ensure effective execution of the Dupixent brand strategy.
Main Responsibilities
Lead the development and execution of Dupixent brand strategy, brand plans and marketing tactics.
Develop innovative HCP marketing, disease education and promotional initiatives across digital and non-digital channels.
Drive omnichannel strategy and execution, ensuring a differentiated customer experience.
Partner with Sales to translate brand strategy into effective POA and field execution.
Lead development and implementation of promotional materials, working with Medical, Regulatory and other functions through the review process.
Leverage market research, customer insights and competitive intelligence to identify growth opportunities and refine brand strategy.
Manage external agencies and key stakeholders to ensure quality delivery on time and within budget.
Collaborate with global and regional teams, representing Taiwan market needs and leveraging global best practices.
Contribute to budget management, forecasting and business performance tracking.
Ensure all activities comply with Sanofi policies, Code of Ethics and relevant regulations.
About You
3+ years of pharmaceutical / biopharmaceutical Sales & Marketing or Product / Brand Management experience, preferably in a multinational pharmaceutical company.
Strong experience in brand strategy, HCP marketing and commercial execution.
Specialty Care experience strongly preferred; experience in Immunology, Dermatology, Allergy or Respiratory is a plus.
Experience with omnichannel marketing, market research and promotional development.
Strong understanding of the Taiwan pharmaceutical / HCP environment.
Experience working with Sales, Medical, Market Access, Regulatory and global stakeholders.
Experience with new product launch or indication launch is a plus.
Strong English and Chinese communication and presentation skills.
Core Competencies
Strategic and commercial thinking
Strong brand / product management capability
Customer-centric and innovative mindset
Excellent cross-functional collaboration and influencing skills
Strong project management and execution
Analytical and problem-solving skills
Excellent communication and presentation skills
Proactive, accountable and results-oriented
Pursue progress, discover extraordinary
Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.
At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.
Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!
About the company
Sanofi
Large Enterprise
Sanofi is a global healthcare leader committed to promoting health and well-being through the development of innovative medicines, vaccines, and therapeutic solutions. With a diverse portfolio that spans multiple therapeutic areas, including diabetes, oncology, and immunology, Sanofi is dedicated to addressing pressing health challenges and improving patient outcomes worldwide. Headquartered in France, the company employs over 100,000 individuals across more than 100 countries, fostering a culture of collaboration and scientific excellence to drive advancements in healthcare.