Brand Lead Hematology

At Bristol Myers Squibb, our employees often ask, “Who are you working for?”—a question that fuels collaboration, accountability, and urgency in our work. Our purpose-driven culture inspires us to discover, develop, and deliver innovative medicines to prevail over serious diseases. We offer uniquely interesting and meaningful work, opportunities for growth, and a supportive environment that values inclusion, wellbeing, flexibility, and comprehensive benefits. This is work that transforms the lives of patients, and the careers of those who do it.

Bristol Myers Squibb es un empleador que brinda igualdad de oportunidades. Las personas que apliquen para cualquier vacante, y que estén calificadas para la misma recibirán consideración para el empleo sin distinción de raza, color, religión, sexo, orientación sexual, identidad de género, nacionalidad, edad, discapacidad, condición de veterano protegido, embarazo, ciudadanía, estado civil, expresión de género, información genética, afiliación política o cualquier otra característica protegida por la ley

At Bristol Myers Squibb, we are inspired by a single vision – transforming patients' lives through science. In oncology, hematology, immunology and cardiovascular disease – and one of the most diverse and promising pipelines in the industry – each of our passionate colleagues contribute to innovations that drive meaningful change. We bring a human touch to every treatment we pioneer. Join us and make a difference.

Job Summary

The Brand Lead, Hematology is a strategic and executional leader responsible for driving the commercialization of Reblozyl (Luspatercept) and support for the next launches in Cell Therapy in the market. This individual will develop and implement integrated brand strategies that reflect a deep understanding of the public and private healthcare market dynamics, including specialty and high-complexity treatment settings. As part of the BMS Hematology Commercial team, this role plays a pivotal part in ensuring speed to patients, cross-functional alignment, and business excellence in a highly competitive therapeutic landscape.

Job Description

The Brand Lead reports to the Franchise Lead, Hematology, and serves as the brand strategy owner for the hematology portfolio and supports the launch of Cell Therapies. This individual will be the orchestrator of a cross-functional brand team, translating scientific and clinical evidence into compelling commercial strategies that resonate with hematologists, multidisciplinary teams, and healthcare institutions across both public (institutional/government) and private market segments.

We are seeking a results-driven, patient-centered professional, passionate about hematology and experienced in specialty/high-complexity product management, who brings strong strategic acumen, executional discipline, and proven launch excellence capabilities aligned with the BMS Commercialization Model.

Key Responsibilities

Brand Strategy & Commercialization

• Lead the development and execution of the annual brand plan for Reblozyl and Cell Therapies, including situation analysis, strategic imperatives, tactical mix, and investment allocation.
• Define and manage the brand positioning, messaging architecture, and value proposition for Reblozyl and Cell Therapies across all customer segments.
• Drive Reblozyl and Cell Therapies launch readiness and execution, coordinating all pre-launch and launch activities across commercial, medical, market access, regulatory, and supply functions.
• Develop and monitor brand performance KPIs, adjusting strategies and tactics based on market insights and competitive intelligence.
• Digital Innovation & Omnichannel Excellence: Proven ability to lead integrated omnichannel campaigns that seamlessly connect field force, digital, and medical channels to deliver a consistent and impactful brand experience; hands-on experience applying Artificial Intelligence and advanced analytics tools to anticipate market trends, improve customer segmentation, and drive data-informed commercial decisions in specialty hematology.

Market Insights & Customer Understanding

• Lead market research and analytics initiatives to generate deep understanding of the hematology landscape, unmet needs, patient journey, and stakeholder dynamics.
• Map and analyze public market (IMSS, ISSSTE, IMSS Bienestar) dynamics, formulary processes, institutional protocols, and purchasing cycles.
• Monitor private market dynamics including managed care, hematology networks, key hematology centers, and high-specialty hospitals.
• Integrate insights from field-based teams, medical affairs, and market access to continuously evolve brand strategies.

Cross-Functional Leadership

• Lead and energize the Brand Team (TAS/Sales, Medical Affairs, Market Access, Regulatory, Patient Advocacy, Finance) ensuring cohesive strategy and aligned execution.
• Partner with Medical Affairs to ensure the scientific platform supports commercial objectives within compliance guidelines.
• Collaborate with Market Access to develop value-based tools and evidence strategies for institutional access (public tenders, CBNSS inclusion).
• Work closely with the global brand team to align local strategy with global brand direction.

Launch Excellence

• Own and drive the Hematology pipeline launch plan, from pre-launch readiness assessment to first patient use and post-launch tracking.
• Lead development of launch promotional tools, training materials, and go-to-market plans for Hematology pipeline across public and private channels.
• Orchestrate cross-functional launch readiness reviews (LRR) and milestone tracking.
• Develop and monitor launch KPIs and adapt tactics as needed to ensure a successful market entry.

Operational Excellence & Compliance

• Ensure all brand activities are executed in full compliance with BMS policies, local regulations, and industry codes (COFEPRIS, Código de Ética de la Industria Farmacéutica).
• Manage brand budget with accountability, ensuring resource allocation maximizes ROI and strategic priorities.
• Responsible of business planning cycles (P1, P2, P3, Budget, LRP) with accurate forecasting and strategic narrative.

Required Qualifications

Education

• Bachelor's degree required in Life Sciences, Business Administration, or related field
• MBA or advanced degree strongly preferred

Experience

• Minimum 5-7 years of commercial experience in the pharmaceutical/biotech industry
• At least 3 years in hematology marketing or brand management in specialty/high-complexity settings
• Proven track record of successful product launch execution (pre-launch through steady state)
• Demonstrated expertise in public market (institutional) strategy and access dynamics
• Experience managing brands in private market including HMOs, hematology

Skills & Competencies – BMS Commercialization Model

Competency - Description

🎯 Strategic Thinking

Ability to translate market insights into differentiated, long-term brand strategies

🚀 Launch Excellence

Proven experience leading multi-channel launches in complex therapeutic areas

📊 Analytical Acumen

Strong ability to analyze data, market research, and competitive intelligence to drive decisions

🤝 Cross-functional Leadership

Skilled at influencing and aligning diverse stakeholders in a matrix organization

🏥 Market Access Acumen

Understanding of public procurement, institutional access, and formulary inclusion processes

💬 Communication & Influence

Compelling storyteller with strong presentation skills for internal and external audiences

🌎 Customer Centricity

Deep commitment to placing patients and healthcare providers at the center of all decisions

⚡ Execution & Agility

Bias for action with ability to adapt in fast-paced, competitive environments

🔬 Scientific Fluency

Ability to understand and communicate clinical data in hematology

✅ Integrity & Compliance

Unwavering commitment to BMS values, ethics, and regulatory compliance

Technical Skills

• Proficiency in brand planning tools, CRM platforms, and business analytics
• Knowledge of the Mexican pharmaceutical market, COFEPRIS regulatory framework, and public health system dynamics
• Bilingual proficiency (Spanish/English)
• Current use of AI tools

Why Join BMS?

• Work at the forefront of immuno-oncology, hematology and Innovative Medicines, with a portfolio that includes one of the most established PD-1 inhibitors globally and innovative Cell Therapies
• Lead the launch of a next-generation Cell Therapies with significant patient impact
• Thrive in a culture that values bold thinking, cross-functional partnership, and rapid professional growth
• Be part of a company recognized globally for its commitment to patients, diversity, and scientific excellence

#LI-Hybrid

We hire for skills and capabilities, not just credentials – if this role excites you, but doesn’t perfectly match your resume, we encourage you to apply anyway.

How We Work

Where you work matters – because collaboration, innovation and patient impact happen in many settings. Our roles are structured across four work models: site-essential, site-by-design, field-based and remote-by-design. The model assigned to this role is based on its core responsibilities. Learn more at https://careers.bms.com/ways-of-working.

Supporting People with Disabilities

BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer. If you require reasonable accommodations/adjustments in completing this application, or in any part of the recruitment process, direct your inquiries to [email protected]. Visit careers.bms.com/eeo-accessibility to access our complete Equal Employment Opportunity statement.

Candidate Rights

BMS will consider qualified applicants with arrest and conviction records, pursuant to applicable laws in your area.

For roles based in Los Angeles County only:  If you live in or expect to work from Los Angeles County if hired for this position, please visit this page for important additional information: https://careers.bms.com/california-residents/

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