Role at a glance
- Salary
- Not Disclosed
- Location
- China, Shanghai, Shanghai
- Work arrangement
- On-site
- Employment
- Full-time
- Experience
- 7 or above years marketing experience with above 18 months Marketing Manager and people manager experience
- Education
- Bachelor degree in Medical or Medicine, Master degree and MBA preferred
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Role Summary
Leads LC/TA portfolio strategy, growth initiatives, and lifecycle management. The role coordinates with local and global functions and assists the Marketing Director with marketing capabilities and organizational effectiveness.
What You'll Do
- Develop portfolio strategies and plans, including lifecycle management and growth initiatives.
- Coordinate across field force, medical, legal, regulatory, and other functions to align on TA priorities.
- Forecast portfolio performance, track progress toward targets, and prepare internal reports.
- Assist the Marketing Director with team structure, marketing competencies, performance standards, and subordinate development.
- Lead portfolio budget planning and control, manage BU portfolio resources, and evaluate P&L.
Generated from the employer's posting. Verify important details before applying.
View full postingQualifications
Bachelor degree in Medical or Medicine required. Requires 7 or more years of marketing experience and more than 18 months of Marketing Manager and people manager experience. Requires proficiency in oral and written English and proficiency in the local language. Other stated competencies include marketing, customer and competitor insight; marketing execution and planning; data analysis and communication; performance metrics; collaboration, prioritization, and vendor management.
Required
- Master degree
- MBA
Preferred
- Master degree
- MBA
Original job description
Content provided by the employer
Original job description
Content provided by the employer
Own portfolio strategy to maximize business to achieve earnings and revenues objectives and lifecycle management; Assist the Marketing Director to build marketing capabilities of the product management team to achieve effectiveness and efficiency of the business. Define and Drive BU LC TA and Brand Strategy. Interface with global/local functional team as TA portfolio (or big strategic brand) lead.
Responsibilities
LC Portfolio Management
- Lead the development of portfolio strategies to optimize the portfolio business, including portfolio plan and LRF, and lifecycle management
- Lead the TA growth initiatives
- Cross-functional TA leadership – across Field Force, medical, legal, regulatory, etc to get alignment
- Interface with global to gain support
- Forecast portfolio performance and track progress towards target
- Prepare report for internal communication
Organization Effectiveness and People Development
- Assist MKT Director to develop effective team structure to support the growth of business
- Assist MKT Director to establish competency requirement for marketing position and performance standard for the major market programs
- Develop subordinates through coaching and training programs to deliver results
Resource Management
- Lead team in the TA portfolio (or big strategic brand) budget planning and control
- Allocate and manage in BU portfolio budget and evaluate P&L
Accountable
- Lead portfolio strategies and plan
- Review and actively contribute to brands plan and A&P allocation
- Lead the review of product life cycle management strategy with cross function team.
- Review the key Campaigns Development and execution
- Lead the OP plan and work with SFE on target, FTE allocation
- Interface with global to gain support on relevant TA or brand
Qualifications:
- Bachelor degree in Medical or Medicine, Master degree and MBA preferred Proficient oral and written English
- 7 or above years marketing experience with above 18 months Marketing Manager and people manager experience
Expect candidates to demonstrate these competencies (people manager roles):
- Demonstrates business acumen
- Acts decisively
- Seizes accountability
- Holds people accountable
- Grows-others
- Leads change
- Self-awareness
- Commits to “One Pfizer”
- Builds effective teams
Expect candidates to demonstrate these commercial /management competencies
- Marketing , Customer and Competitor Insight
- Marketing Execution
- Strategic and Operational Business/Marketing Planning
- Data analysis, interpretation and communications
- Performance and Program Metrics
- Exceptional interpersonal skills
- Exceptional collaboration/negotiation (w/Customer Marketing roles in country, FF, CTALs, BU Leads/CM)
- Exceptional prioritization –among/across brands, resource-constrained context;
- Vendor management
- Proficiency in the local language as well as English proficiency
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
To learn more about acceptable and prohibited uses of AI during the recruitment process, please review our candidate AI-use guidelines available on Pfizer Careers.
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About the company
Pfizer
Large Enterprise
Pfizer is a global biopharmaceutical company dedicated to the discovery, development, and manufacturing of innovative healthcare solutions. With a strong focus on improving lives through medications and vaccines, Pfizer has played a significant role in addressing various health challenges, including infectious diseases, chronic illnesses, and rare conditions. The company emphasizes research-driven approaches and collaborative efforts in its mission to enhance global health and empower patients through cutting-edge science and technology. Through its commitment to high standards of safety and efficacy, Pfizer continues to shape the future of medicine.