Role at a glance
- Salary
- Not Disclosed
- Location
- China, Shanghai, Shanghai
- Work arrangement
- On-site
- Employment
- Full-time
- Experience
- 7 or above years marketing experience with above 18 months Marketing Manager experience
- Education
- Bachelor degree in Medical or Medicine, Master degree and MBA preferred
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Role Summary
The (Senior) Marketing Manager owns portfolio strategy for the alopecia areata product, with responsibility for business objectives and lifecycle management. The role works across country and global functions to develop plans, coordinate initiatives, and manage resources.
What You'll Do
- Lead indication strategies, brand and business planning, and product lifecycle management.
- Lead alopecia areata growth initiatives and coordinate cross-functional alignment across field force, medical, legal, and regulatory teams.
- Develop portfolio and operating plans, contribute to brand plans and A&P allocation, and work with SFE on targets and FTE allocation.
- Forecast brand performance, track progress against targets, and prepare internal reports.
- Manage the in-country portfolio budget and evaluate P&L.
Generated from the employer's posting. Verify important details before applying.
View full postingQualifications
Bachelor degree in Medical or Medicine; 7 or above years marketing experience with above 18 months Marketing Manager experience. Proficient oral and written English; proficiency in the local language as well as English. Competencies include business acumen, marketing and customer/competitor insight, marketing execution and planning, data analysis and interpretation, performance metrics, collaboration and negotiation, prioritization, and vendor management.
Preferred
- Master degree and MBA preferred
Original job description
Content provided by the employer
Original job description
Content provided by the employer
POSITION SUMMARY
Own portfolio strategy to maximize the franchises business to achieve earnings and revenues objectives and lifecycle management; Assist the Brand Owner to build marketing capabilities of the product management team to achieve effectiveness and efficiency of the business. Define and Drive Country Specific TA and Brand Strategy.
Responsibilities
Brand Management
- Lead the development of indication strategies to optimize the business, including brand/business plan and LRF, and lifecycle management
- Lead the AA growth initiatives
- Cross-functional AA leadership – across Field Force, medical, legal, regulatory, etc to get alignment
- Interface with WWT to gain support
- Forecast brand performance and track progress towards target
- Prepare report for internal communication
Organization Effectiveness and self Development
- Assist brand owner to establish competency requirement for every marketing position and performance standard for the major market programs
Resource Management
- Allocate and manage in country portfolio budget and evaluate P&L
POSITION RESPONSIBILITIES
Accountable
Lead portfolio strategies and plan
Review and actively contribute to brands plan and A&P allocation
Lead the review of product life cycle management strategy with cross function team.
Lead the OP plan and work with SFE on target, FTE allocation Interface with WWT to gain support on relevant TA or brand
Shared Accountability
Develop TA life cycle management strategy with CTAL and WWT
ORGANIZATIONAL RELATIONSHIPS
Brand Lead Global Cross Function Legal Lead Market Access Lead Medical Affairs Lead Regulatory Lead GCO Marketing services, Business Analytics & Insights (BAI) SBD lead
EDUCATION AND EXPERIENCE
Qualifications:
Bachelor degree in Medical or Medicine, Master degree and MBA preferred Proficient oral and written English 7 or above years marketing experience with above 18 months Marketing Manager experience
TECHNICAL SKILLS REQUIREMENTS
Indicate the technical skills required and/or preferred, as applicable.
Expect candidates to demonstrate these competencies:
- Demonstrates business acumen
- Acts decisively
- Seizes accountability
- Holds people accountable
- Grows-others
- Leads change
- Self-awareness
- Commits to “One Pfizer”
Expect candidates to demonstrate these commercial /management competencies
- Marketing , Customer and Competitor Insight
- Marketing Execution
- Strategic and Operational Business/Marketing Planning
- Data analysis, interpretation and communications
- Performance and Program Metrics
- Exceptional interpersonal skills
- Exceptional collaboration/negotiation (w/Customer Marketing roles in country, FF, CTALs, BU Leads/CM)
- Exceptional prioritization –among/across brands, resource-constrained context;
- Vendor management
- Proficiency in the local language as well as English proficiency
Work Location Assignment: On Premise
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
To learn more about acceptable and prohibited uses of AI during the recruitment process, please review our candidate AI-use guidelines available on Pfizer Careers.
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About the company
Pfizer
Large Enterprise
Pfizer is a global biopharmaceutical company dedicated to the discovery, development, and manufacturing of innovative healthcare solutions. With a strong focus on improving lives through medications and vaccines, Pfizer has played a significant role in addressing various health challenges, including infectious diseases, chronic illnesses, and rare conditions. The company emphasizes research-driven approaches and collaborative efforts in its mission to enhance global health and empower patients through cutting-edge science and technology. Through its commitment to high standards of safety and efficacy, Pfizer continues to shape the future of medicine.