Senior Copywriter

You are a writer first. You still search for the unexpected line, challenge the first answer, and care deeply about every word. 

What You’ll Do 

Write Across the Work 

• Create original copy across campaigns, multi-platform storytelling, product narratives, brand films, and live experiences.  

• Move fluidly between headlines, scripts, manifestos, product narratives, multi-platform ideas and longer-form storytelling.  

• Translate complex product capabilities and audience insights into simple, human, and compelling language.  

• Develop writing that feels recognizably Adobe without becoming corporate, repetitive or predictable.  

• Carry copywriting work from early concept through final copy, maintaining quality across every stage.  

• Adapt ideas across channels and formats without losing their meaning, voice, or emotional impact. 

Develop Ideas and Narratives 

• Partner with Creative Directors, Copy leaders and Strategists to develop campaign platforms, creative territories and narrative frameworks.  

• Contribute actively to copywriters’ rooms, concepting sessions and rapid creative development.  

• Generate multiple approaches before refining toward the strongest idea.  

• Help shape verbal systems that can support flagship storytelling and high-velocity work.  

• Bring a strong creative point of view to briefs, scripts, messaging, and creative presentations.  

• Challenge language that feels generic, overly technical or disconnected from culture. 

Build Voice and Writing Systems 

• Partner with Brand and Copy leadership to bring Adobe’s verbal identity to life across real work.  

• Help develop voice frameworks, messaging systems, naming approaches, and reusable writing tools.  

• Create systems that help teams work faster without losing personality, clarity, or craft.  

• Identify inconsistencies and opportunities to strengthen Adobe’s voice through application.  

• Share writing practices, references, and learning with the broader creative community. 

Advance AI-Native Writing 

• Use AI-enabled writing and research tools throughout concepting, drafting, editing and iteration.  

• Use generative tools to expand exploration rather than simply increase the volume of copy.  

• Apply strong creative judgment to all AI-assisted writing.  

• Help define where AI can support speed and scale and where human authorship remains essential.  

• Test emerging Adobe capabilities through real creative work and share useful feedback with Product teams.  

• Apply responsible AI practices, including accuracy, authorship, provenance, creator rights and Content Credentials. 

Collaborate and Deliver 

• Work closely with Designers, Art Directors, Motion teams, Strategists, Producers, Product and Product Marketing.  

• Present work clearly, explain creative choices, and respond constructively to feedback.  

• Partner with Production to ensure scripts and written ideas are executable without losing their creative intent.  

• Collaborate with agency and specialist copywriters when external expertise is required.  

• Maintain a high writing standard through fast timelines, multiple workstreams, and changing priorities.  

• Take ownership of your work while contributing generously to the ideas of others. 

What You Need to Succeed 

• You consider yourself a maker first. AI fluency is how you work, not a skill you are developing. 

• 6+ years of experience in copywriting, creative writing, or related field. 

• A standout portfolio spanning campaigns, scripts, multi-platform storytelling, product narratives, or experiences. 

• Exceptional copywriting and creative judgment, with the ability to make language clearer, sharper, and more memorable. 

• The ability to move confidently between short-form and long-form writing. 

• Strong conceptual thinking and experience developing ideas alongside multidisciplinary creative teams. 

• Experience translating complex products or technologies into compelling human stories. 

• Experience writing for different platforms, audiences, and cultural contexts. 

• Familiarity with voice systems, messaging frameworks, naming, or verbal identity. 

• Fluency with AI-enabled writing tools and a clear perspective on how they support rather than replace human creativity. 

• Strong presentation, communication, and collaboration skills. 

• A genuine and current understanding of culture, entertainment, technology, media, and creator communities. 

• Balancing speed, experimentation, and craft effectively.  

• A maker mentality, intellectual curiosity and a commitment to continuously improving the work.