Role at a glance
- Job function
-
Marketing & Communications Marketing Strategy
- Salary
- Not Disclosed
- Location
- New York, New York, United States Austin, Texas, United States
- Work arrangement
- On-site
- Employment
- Internship
- Education
- Master's
Spotted an issue?
We’ll check it against the original posting.
Qualifications
Required
- 5+ years of professional non-internship marketing experience
- 5+ years of B2B marketing experience, including experience developing and executing integrated marketing strategies for enterpise customers or complex B2B audiences.
- Demonstrated ability to translate business objectives into marketing strategies and programs
- Experience building and executing cross-functional marketing initiatives from strategy and concept through execution, measurement and optimization.
- Strong track record of partnering with Sales and cross-functional stakeholders to design programs and influence business outcomes.
- Experience using data and analytics to inform marketing strategy, prioritize investments and measure performance
- Strong written and verbal communications skills with the ability to influence stakeholders and clearly articulate program plans, recommendations and results.
Preferred
- Experience marketing technology, cloud, SaaS or other complex B2B solutions.
- Account based marketing experience
- MBA
About the role
Original posting provided by amazon
Amazon Web Services is seeking a results-driven Account-Based Marketing (ABM) Manager to design and execute high-impact ABM programs for enterprise customers. This role combines strategic thinking with hands-on execution to drive measurable business outcomes through targeted marketing initiatives.
The Account-Based Marketing Manager will own the ABM strategy and end-to-end execution of territory ABM programs, working backwards from customer needs to create data-driven, multi-channel campaigns that accelerate pipeline and revenue growth. This role requires strategic marketing expertise, strong project management skills, analytical capabilities, and the ability to influence cross-functional stakeholders.
We are looking for a marketer who is intellectually curious, analytically grounded and creatively agile; someone who can navigate ambiguity, challenge conventional approaches, and build scalable solutions while maintaining the personalization required for strategic account outreach.
Key job responsibilities
* Develop account-based marketing strategies for priority enterprise customers, translating business objectives, customer insights, account priorities, and market dynamics into actionable 1:1 and 1:few marketing plans.
* Serve as a strategic marketing partner to Sales, working closely with account teams and Sales leaders to understand customer priorities, identify growth opportunities, and determine where marketing can have the greatest impact.
* Build integrated customer engagement initiatives that connect account insights, messaging, content, executive engagement, digital marketing, events, and other channels into cohesive customer experiences.
* Bring creative agility to account challenges, identifying new approaches and developing differentiated programs that engage key decision makers, buying groups, and influencers.
* Own programs from strategy through execution, establishing objectives, developing plans, coordinating cross-functional resources, managing budgets and timelines, and ensuring high-quality delivery.
* Develop account-specific content and messaging that translates account insights, business priorities and AWS capabilities into relevant narratives and assets that engage key decision makers and buying groups.
* Use data and customer intelligence to inform strategy, leveraging engagement data, buying signals, account insights, and market trends to identify opportunities and continuously optimize programs.
* Partner across AWS marketing organizations, including Global CoE, Industry, Partner, Digital, Events, and other teams, to orchestrate AWS capabilities around strategic customer opportunities.
* Identify opportunities to collaborate with AWS partners where joint engagement can strengthen customer value propositions, deepen relationships, or accelerate strategic opportunities.
* Measure business impact, establishing account-level objectives and evaluating engagement, account progression, opportunity acceleration, pipeline influence, revenue contribution, and program ROI.
* Build for scale, identifying successful approaches, codifying best practices, and creating repeatable frameworks that can be adopted across accounts and regions.
* Contribute to the evolution of ABM at AWS, sharing insights, experimentation, and best practices with the broader global ABM community.
A day in the life
The Account-Based Marketing Manager role sits within the NAMER Strategic Customer and Partner Marketing organization and is responsible for accelerating adoption, growth and revenue across our largest and and fastest growing enterprise customers. The ABM Marketer
will develop a deep understanding of the accounts within their portfolio and use those insights to develop and execute account-specific marketing strategies that advance account and business goals. This marketer will partner closely with Sales and Business Development teams to identify opportunities and lead the end to end execution of targeted marketing programs, which may include integrated campaigns, executive engagements, events and other account-specific activations. The ABM Manager will measure performance, optimize strategies based on results and provide regular reporting and insights to key stakeholders and business partners.
About the team
About AWS
Diverse Experiences
AWS values diverse experiences. Even if you do not meet all of the qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.
Why AWS?
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
Inclusive Team Culture
Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.
Mentorship & Career Growth
We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.
Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.
- 5+ years of B2B marketing experience, including experience developing and executing integrated marketing strategies for enterpise customers or complex B2B audiences.
- Demonstrated ability to translate business objectives into marketing strategies and programs
- Experience building and executing cross-functional marketing initiatives from strategy and concept through execution, measurement and optimization.
- Strong track record of partnering with Sales and cross-functional stakeholders to design programs and influence business outcomes.
- Experience using data and analytics to inform marketing strategy, prioritize investments and measure performance
- Strong written and verbal communications skills with the ability to influence stakeholders and clearly articulate program plans, recommendations and results.
- Account based marketing experience
- MBA
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
USA, CA, Mountain View - 88,700.00 - 155,200.00 USD annually
USA, CA, San Francisco - 88,700.00 - 155,200.00 USD annually
USA, NY, New York - 88,700.00 - 155,200.00 USD annually
USA, TX, Austin - 80,600.00 - 141,100.00 USD annually
USA, VA, Arlington - 80,600.00 - 141,100.00 USD annually
USA, WA, Seattle - 82,700.00 - 141,100.00 USD annually
The Account-Based Marketing Manager will own the ABM strategy and end-to-end execution of territory ABM programs, working backwards from customer needs to create data-driven, multi-channel campaigns that accelerate pipeline and revenue growth. This role requires strategic marketing expertise, strong project management skills, analytical capabilities, and the ability to influence cross-functional stakeholders.
We are looking for a marketer who is intellectually curious, analytically grounded and creatively agile; someone who can navigate ambiguity, challenge conventional approaches, and build scalable solutions while maintaining the personalization required for strategic account outreach.
Key job responsibilities
* Develop account-based marketing strategies for priority enterprise customers, translating business objectives, customer insights, account priorities, and market dynamics into actionable 1:1 and 1:few marketing plans.
* Serve as a strategic marketing partner to Sales, working closely with account teams and Sales leaders to understand customer priorities, identify growth opportunities, and determine where marketing can have the greatest impact.
* Build integrated customer engagement initiatives that connect account insights, messaging, content, executive engagement, digital marketing, events, and other channels into cohesive customer experiences.
* Bring creative agility to account challenges, identifying new approaches and developing differentiated programs that engage key decision makers, buying groups, and influencers.
* Own programs from strategy through execution, establishing objectives, developing plans, coordinating cross-functional resources, managing budgets and timelines, and ensuring high-quality delivery.
* Develop account-specific content and messaging that translates account insights, business priorities and AWS capabilities into relevant narratives and assets that engage key decision makers and buying groups.
* Use data and customer intelligence to inform strategy, leveraging engagement data, buying signals, account insights, and market trends to identify opportunities and continuously optimize programs.
* Partner across AWS marketing organizations, including Global CoE, Industry, Partner, Digital, Events, and other teams, to orchestrate AWS capabilities around strategic customer opportunities.
* Identify opportunities to collaborate with AWS partners where joint engagement can strengthen customer value propositions, deepen relationships, or accelerate strategic opportunities.
* Measure business impact, establishing account-level objectives and evaluating engagement, account progression, opportunity acceleration, pipeline influence, revenue contribution, and program ROI.
* Build for scale, identifying successful approaches, codifying best practices, and creating repeatable frameworks that can be adopted across accounts and regions.
* Contribute to the evolution of ABM at AWS, sharing insights, experimentation, and best practices with the broader global ABM community.
A day in the life
The Account-Based Marketing Manager role sits within the NAMER Strategic Customer and Partner Marketing organization and is responsible for accelerating adoption, growth and revenue across our largest and and fastest growing enterprise customers. The ABM Marketer
will develop a deep understanding of the accounts within their portfolio and use those insights to develop and execute account-specific marketing strategies that advance account and business goals. This marketer will partner closely with Sales and Business Development teams to identify opportunities and lead the end to end execution of targeted marketing programs, which may include integrated campaigns, executive engagements, events and other account-specific activations. The ABM Manager will measure performance, optimize strategies based on results and provide regular reporting and insights to key stakeholders and business partners.
About the team
About AWS
Diverse Experiences
AWS values diverse experiences. Even if you do not meet all of the qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.
Why AWS?
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
Inclusive Team Culture
Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.
Mentorship & Career Growth
We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.
Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.
Basic Qualifications
- 5+ years of professional non-internship marketing experience- 5+ years of B2B marketing experience, including experience developing and executing integrated marketing strategies for enterpise customers or complex B2B audiences.
- Demonstrated ability to translate business objectives into marketing strategies and programs
- Experience building and executing cross-functional marketing initiatives from strategy and concept through execution, measurement and optimization.
- Strong track record of partnering with Sales and cross-functional stakeholders to design programs and influence business outcomes.
- Experience using data and analytics to inform marketing strategy, prioritize investments and measure performance
- Strong written and verbal communications skills with the ability to influence stakeholders and clearly articulate program plans, recommendations and results.
Preferred Qualifications
- Experience marketing technology, cloud, SaaS or other complex B2B solutions.- Account based marketing experience
- MBA
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, CA, Mountain View - 88,700.00 - 155,200.00 USD annually
USA, CA, San Francisco - 88,700.00 - 155,200.00 USD annually
USA, NY, New York - 88,700.00 - 155,200.00 USD annually
USA, TX, Austin - 80,600.00 - 141,100.00 USD annually
USA, VA, Arlington - 80,600.00 - 141,100.00 USD annually
USA, WA, Seattle - 82,700.00 - 141,100.00 USD annually
About the company
amazon
Large Enterprise
Amazon is a global leader in e-commerce and cloud computing, founded in 1994 by Jeff Bezos. Initially starting as an online bookstore, it has since expanded its offerings to include a vast range of products and services, including electronics, fashion, and digital content. With Amazon Web Services (AWS), the company also provides powerful cloud solutions to businesses around the world. Known for its innovation, customer-centric approach, and commitment to operational efficiency, Amazon continues to shape the future of retail and technology, consistently seeking new ways to enhance customer experiences.
Amazon is a global leader in e-commerce and cloud computing, founded in 1994 by Jeff Bezos. Initially starting as an online bookstore, it has since expanded its offerings to include a vast range of products and services, including electronics, fashion, and digital content. With Amazon Web Services (AWS), the company also provides powerful cloud solutions to businesses around the world. Known for its innovation, customer-centric approach, and commitment to operational efficiency, Amazon continues to shape the future of retail and technology, consistently seeking new ways to enhance customer experiences.