Sr. Product Marketing Manager, Signals and Identity, Amazon Ads

Come build the future with us! What unites all Amazonians (across teams and geographies) is that we are all striving to delight our customers and make their lives easier—whoever that customer may be. In pursuit of delighting customers, Amazonians have developed many products and services that have transformed the way our customers live their lives and run their businesses. Together we are building the future, one innovative product, service, and idea at a time.

Amazon Ads is dedicated to driving measurable outcomes for large brands, small businesses, agencies, advertising software companies, and publishers. Our ad solutions—including sponsored, video, device, and audio ads—leverage Amazon’s innovations and insights to find, attract, and engage audiences throughout their daily journeys. With a range of flexible pricing and buying models, including self-service, managed service, and programmatic ad buying, these solutions help businesses build brand awareness, increase product sales, and more.

The Product Marketing Manager for Amazon Ads plays a dual-focused role in driving both product strategy and go-to-market execution. This position serves as the crucial bridge between product development and market success, combining deep customer insights with strategic marketing expertise to ensure Amazon Ads builds and markets products that meet customer needs and achieve strong market adoption.

Signals and Identity PMMs support products that source, connect, manage, resolve, collaborate on, and analyze signals and identities. Our goal is to establish our proprietary signals, identity capabilities, and advanced data management and collaboration technology as unique differentiators that help advertisers and partners fuel growth and build competitive advantage, and to drive clear understanding and effective adoption of Ads Data Manager, Amazon Marketing Cloud, Amazon Ads Identity Graph, and their associated products and features.

Key job responsibilities
Product Strategy & Market Intelligence:
* Conduct comprehensive market research, customer interviews, analyst inquiries, and competitive analysis to identify market opportunities and inform product direction
* Partner with Product Managers to align customer research priorities with product roadmap development
* Maintain a deep understanding of market dynamics, competitive landscape, and emerging customer needs
* Drive evidence-based decision making through customer insights and market intelligence


Go-to-Market & Marketing Execution:
* Develop and execute year-long marketing strategies to drive awareness and adoption across the product portfolio
* Create compelling marketing collateral, including sales materials, case studies, blog posts, product videos, and web content
* Lead the development of product positioning, messaging, and strategic narrative
* Establish and maintain single-source-of-truth documentation for product positioning, messaging, availability, best practices, and FAQs

Cross-functional Leadership:
* Collaborate with Product, Sales, Brand/Events, Regional Marketing, PR, Legal, Science, and Training teams
* Drive stakeholder alignment through regular engagement and clear communication of product vision
* Support effective Alpha/Beta testing programs, launch readiness preparation, and gather post-launch feedback

Basic Qualifications

- 8+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience communicating results to senior leadership
- Experience building, executing and scaling cross-functional marketing programs
- Experience leading go-to-market for consumer software or hardware product launches
- Experience conveying complex technical concepts to both technical and business audiences

Preferred Qualifications

- Experience using any of SQL or other analytical tools for conducting data analysis
- Experience with customer segmentation, profiling, and targeting
- Domain knowledge in data technology, identity resolution, and privacy and regulatory landscape.

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, CA, Culver City - 142,800.00 - 193,200.00 USD annually
USA, NY, New York - 157,100.00 - 212,600.00 USD annually
USA, WA, SEATTLE - 142,800.00 - 193,200.00 USD annually