Sr. Marketing Tech Manager, Events, Sports, and Sponsorships

AWS Marketing is seeking a Marketing Technology Manager, Global Marketing Programs to support the Events, Sports, and Sponsorship (ESS) team. Modeled after the Forward Deployed Engineer concept, this role is deeply embedded with ESS sub-teams — sitting alongside stakeholders to understand workflows firsthand and build custom solutions that solve real operational problems. You will manage cross-functional programs including application security compliance, marketing technology strategy, digital asset management, and workflow automation — with a focus on being AI-native wherever possible. This role functions as a critical pan-ESS overlay across SSEP, Sponsorship, Global 1P and 3P Events, and Content and Platform Ops, while owning dedicated partnerships with shared service teams including Strategy & Ops, Marketer Experience, Customer Research, Events Technology, and Data: Science and Engineering. A core function is building tools and systems that deliver scalable enablement motions to customer-facing field roles. The ideal candidate thrives in ambiguity, deploys directly to teams to prototype solutions rapidly, and brings a balance of technical acumen, stakeholder management, and a Bias for Action to drive operational excellence.

Key job responsibilities
Tooling Strategy & Automation
• Create and own the technology tooling roadmap for the ESS organization, focusing on efficiency, scale, and evaluation of buy vs. build trade-offs with an AI-first approach
• Optimize marketing technology tools based on ESS’ needs including Airtable, Amazon S3, Asana, Workfront, Quick, SharePoint, Highspot, DAM/MAM, Box,— building SOPs, managing access requests, configuring automations, and driving workflow optimization
• Own continued tooling and workflow evaluations; develop and introduce new workflows to enhance team productivity

Forward Deployed Engineering & Embedded Solutions
• Embed directly with ESS sub-teams (Events, Sports, Sponsorships) through rotational assignments, office hours, and on-demand sprints — observing workflows, surfacing automation opportunities, and delivering hands-on technical enablement
• Serve as the technical bridge between ESS teams and centralized Marketing Technology partners, translating business needs into technical requirements and advocating for scalable, extensible solutions
• Build bespoke internal tools, agents, and skills tailored to specific team workflows that would not otherwise be prioritized on a central roadmap (e.g., Airtable automations, QuickSight dashboards, custom integrations)
• Champion technical self-service by training non-technical team members on low-code platforms, AI assistants, and internal tooling

Security & Compliance
• Own and manage the end-to-end third-party Application Security (AppSec) review process for the ESS team, including ticket submissions, vendor relationships, compliance monitoring, security reviews, and close partnership with Marketing Security teams

Content & Data Operations¬¬¬
• Own documentation and knowledge graph strategy across ESS, with a focus on ensuring files and data are structured for seamless utilization by agentic tools and AI workflows
• Drive site maintenance and content redesign for ESS Team SharePoint and Wiki pages
· Yellow badge onboarding - Continue streamlining and systemizing operational workflows, including identifying opportunities to collaborate with IT to reduce onboarding time and accelerate new team member ramp-up.

Basic Qualifications

- 6+ years of professional non-internship marketing experience
- 7+ years of developing and managing acquisition marketing or channel programs experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience developing and executing campaigns across a multitude of timezones and languages

Preferred Qualifications

- Experience driving direction and alignment with large cross-functional teams and agency partners
- Experience designing and executing joint marketing plans with strategic alliance partners with global footprint

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, GA, Atlanta - 118,200.00 - 160,000.00 USD annually
USA, NY, New York - 130,000.00 - 185,000.00 USD annually
USA, VA, Arlington - 118,200.00 - 160,000.00 USD annually
USA, WA, Seattle - 118,200.00 - 160,000.00 USD annually