Director of Business Management, Marketplace Platforms

Summary

Apple’s app ecosystem has helped creators, dreamers, and learners of all ages and backgrounds build a brighter future and a better world with their innovative apps. Apple’s ongoing investments in a wide range of developer tools, technologies and services to build high-quality apps, reach Apple users globally, and seamlessly sell goods and services has enabled countless new companies, spawned new industries and created millions of jobs. A significant driver of the global economy, the App Store has facilitated over a $1.4 trillion in developer billings and sales in 2025 alone, rewarding developers and entrepreneurs for their hard work and creativity. And we believe we’re just getting started!

We are seeking a hardworking and experienced leader to oversee the marketplace platforms
business. Apple’s foundational technologies help developers build, grow, and scale apps and
app marketplaces — including programming languages and development tools that make it
easy to build apps for Apple’s ecosystem, specialized software development kits with over
250,000 APIs, beta testing services and feedback programs, distribution via marketplaces and
web, and so much more. You will lead the team managing and growing the business that
enables developers to access these platforms and technologies.

Description

As the Director of Business Management for Marketplace Platforms, you will work alongside cross-functional partners such as finance, product, developer relations, operations, legal, compliance, and PR to oversee Apple’s marketplace platforms strategy and business development, including the Core Technology Commission (CTC) and alternative app distribution on iOS and iPadOS in supported markets.

Responsibilities

Develop strategy to manage and grow alternative distribution and the Core Technology Commission business in the European Union, Japan, and Brazil.

Identify new market trends, uncover business opportunities, and engage with key partners to
propose and lead strategic initiatives to grow the business.

Leverage data analytics, reporting, and market research to understand impact of product, policy, business model enhancements and translate them into insights that inform decision making and new strategies.

Represent the business and provide developer insights to continuously improve the alternative
distribution experience with product, engineering, and design.

Oversee business planning, analysis and forecasting, and marketplace business development and developer engagement for alternative distribution and the CTC.

Serve as a key partner in the development of business, developer and user experience policies for the portfolio in partnership with Product, Legal, and Government Affairs.

Lead go-to-market strategy for new product and feature launches related to alternative distribution, including support of outbound communication efforts such as launch collateral, developer documentation, and research papers.

Inform executive leadership of business performance and progress on strategic initiatives.

Minimum Qualifications

15+ years of experience in a senior role leading a global business and/or product organization
for a software platform, online marketplace, digital service, content platform, or mobile e-
commerce product, including meeting regulatory compliance obligations

BA/BS or equivalent; JD/MBA degree a plus

Preferred Qualifications

Significant experience driving revenue growth and market development from the ground up

Experience engaging effectively with C-suite executives, including handling high stakes decisions with ease, delivering effective presentations, influencing decision-makers to adopt a recommendation

Pay & Benefits — Cupertino, California, United States

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $296,400 and $473,600, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Application Deadline

Apple accepts applications to this posting on an ongoing basis.