Role at a glance
- Salary
- $141K – $190.7K/yr
- Location
- Culver City, California, United States Seattle, Washington, United States
- Work arrangement
- Hybrid
- Employment
- Full-time
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Role Summary
Prime Video’s Localization Enablement & Accessibility Program is hiring a Creative Director [Artwork Design] to lead the creative vision for its AI-assisted promotional content platform. The role oversees the development of culturally and linguistically resonant promotional artwork across markets while combining human creative judgment with AI-enabled production workflows.
What You'll Do
- Own the creative vision and quality standards for AI-assisted promotional content, including ethical guardrails for AI use.
- Define and enforce standards for craft, cultural resonance, and emotional authenticity across markets.
- Design and lead hybrid human-plus-AI workflows that combine AI throughput with human creative and cultural refinement.
- Stand up production capacity, staff and train the creative team, and scale promotional content throughput across markets.
- Partner with science, product, and engineering teams to translate creative judgment into structured signals that improve models over time.
- Build and mentor a distributed creative team and drive the global expansion of AI-assisted promotional content.
Generated from the employer's posting. Verify important details before applying.
View full postingQualifications
Required
- 10+ years of design experience
- 4+ years in a creative leadership role, with direct responsibility for setting and enforcing creative standards across a team
- Proficiency with standard design and creative review tooling sufficient to evaluate assets, annotate feedback, and participate in production workflows
- Strong written communication skills, able to produce policy-grade documentation that is precise, consistent, and usable by teams at varying levels of creative seniority
- Experience operating inside a high-volume creative review function — QC, editorial oversight, content review, or creative operations where asset evaluation is structured, documented, and held to a repeatable standard.
Preferred
- Experience working directly with AI or automated creative systems in a creative, product, or quality capacity, with a working understanding of how model behavior is shaped by training data and feedback signals
- Experience in streaming, entertainment, or media, with fluency in the visual language of film and television content across genres, tonal registers, and audience segments
- Background in thumbnail, packaging, or key art, direct experience evaluating or producing the type of visual assets this role governs
- Demonstrated ability to build evaluation frameworks from first principles — creating rubrics, calibration tools, or scoring systems that hold up under volume and reviewer variation
- Experience managing and calibrating distributed review teams, maintaining consistency across reviewers who may be working across time zones, seniority levels, or content categories
- Familiarity with the intersection of brand standards and AI output ensuring that automated creative systems produce work that remains consistent with established brand identity
- Experience presenting creative quality data to senior leadership, translating operational and creative metrics into narratives that inform strategic decisions
Original job description
Content provided by the employer
Original job description
Content provided by the employer
Come build the future of entertainment with us!
Are you interested in shaping the future of movies and television? Do you want to define the next generation of how and what Amazon customers are watching? Prime Video is a first-stop entertainment destination offering customers a vast selection of premium movies, series, live sports and free ad-supported (FAST) Channels in one app across thousands of devices. Customers can discover Prime Originals from Amazon MGM Studios alongside an unmatched library of licensed movies and series; Prime-exclusive tier 1 live sports; and playback features like X-Ray and Shop the Show that enhance the viewing experience. All customers, with or without Prime, can also access 100+ add-on streaming subscriptions (AMC+, Apple TV, FOX One, HBO Max, MGM+, Paramount+, Peacock Premium Plus, STARZ, Wonder Project, and more), 900+ FAST Channels, and the largest selection of titles available to rent or buy. In April 2026, Amazon shared Prime Video is a large and profitable business in its own right. Prime Video is one of many benefits included with a Prime membership, which bundles savings, convenience, and entertainment. U.S. Prime members can share benefits, including Prime Video, through Amazon Family. For more information on Prime Video, visit www.amazon.com/primevideo.
About the Role
Prime Video is building the future of how the world discovers what to watch — and promotional content is where that discovery begins. Every piece of artwork is a customer's first impression, and it has to land in their language, their culture, and their emotional register. The Localization Enablement & Accessibility Program (LEAP) is hiring a Creative Director [Artwork Design] to own the creative vision for our AI-assisted promotional content platform.
This is a rare role at the intersection of craft and technology. You will direct both artists and AI models, setting up the artistic and emotional bar for promotional content. You won't choose between speed and craft — you'll design the hybrid workflows that deliver both, and you'll turn the creative judgment of your team into signals that make the models better over time. Your work will reach audiences in every market Prime Video serves.
Key job responsibilities
- Own the creative vision and quality standards for AI-assisted promotional content, including ethical guardrails for how AI is used in production.
- Define what "good" looks like — the bar for craft, cultural resonance, and emotional authenticity — and hold output to it across every market.
- Design and lead hybrid human-plus-AI workflows that pair AI throughput with human creative and cultural refinement, so scale never comes at the cost of quality.
- Lead the operations ramp-up of the promotional content pipeline — standing up production capacity, staffing and training the creative team, and scaling throughput to meet volume commitments across markets.
- Partner with science, product, and engineering to translate creative judgment into structured signals that improve the models over time — capturing craft, not discarding it as one-off edits.
- Drive the global expansion of AI-assisted promotional content, ensuring output is culturally and linguistically resonant market by market.
- Build and mentor a distributed creative bench, establishing the direction and standards that scale across languages and regions.
- Champion the use of AI technology in creative contexts. At Prime Video and Amazon MGM Studios, our approach to the implementation of generative AI is human-centered. We believe AI is an impactful tool that augments human creativity, never replacing it.
- 4+ years in a creative leadership role, with direct responsibility for setting and enforcing creative standards across a team
- Proficiency with standard design and creative review tooling sufficient to evaluate assets, annotate feedback, and participate in production workflows
- Strong written communication skills, able to produce policy-grade documentation that is precise, consistent, and usable by teams at varying levels of creative seniority
- Experience operating inside a high-volume creative review function — QC, editorial oversight, content review, or creative operations where asset evaluation is structured, documented, and held to a repeatable standard.
- Experience in streaming, entertainment, or media, with fluency in the visual language of film and television content across genres, tonal registers, and audience segments
- Background in thumbnail, packaging, or key art, direct experience evaluating or producing the type of visual assets this role governs
- Demonstrated ability to build evaluation frameworks from first principles — creating rubrics, calibration tools, or scoring systems that hold up under volume and reviewer variation
- Experience managing and calibrating distributed review teams, maintaining consistency across reviewers who may be working across time zones, seniority levels, or content categories
- Familiarity with the intersection of brand standards and AI output ensuring that automated creative systems produce work that remains consistent with established brand identity
- Experience presenting creative quality data to senior leadership, translating operational and creative metrics into narratives that inform strategic decisions
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
USA, CA, Culver City - 141,000.00 - 190,700.00 USD annually
USA, WA, SEATTLE - 141,000.00 - 190,700.00 USD annually
Are you interested in shaping the future of movies and television? Do you want to define the next generation of how and what Amazon customers are watching? Prime Video is a first-stop entertainment destination offering customers a vast selection of premium movies, series, live sports and free ad-supported (FAST) Channels in one app across thousands of devices. Customers can discover Prime Originals from Amazon MGM Studios alongside an unmatched library of licensed movies and series; Prime-exclusive tier 1 live sports; and playback features like X-Ray and Shop the Show that enhance the viewing experience. All customers, with or without Prime, can also access 100+ add-on streaming subscriptions (AMC+, Apple TV, FOX One, HBO Max, MGM+, Paramount+, Peacock Premium Plus, STARZ, Wonder Project, and more), 900+ FAST Channels, and the largest selection of titles available to rent or buy. In April 2026, Amazon shared Prime Video is a large and profitable business in its own right. Prime Video is one of many benefits included with a Prime membership, which bundles savings, convenience, and entertainment. U.S. Prime members can share benefits, including Prime Video, through Amazon Family. For more information on Prime Video, visit www.amazon.com/primevideo.
About the Role
Prime Video is building the future of how the world discovers what to watch — and promotional content is where that discovery begins. Every piece of artwork is a customer's first impression, and it has to land in their language, their culture, and their emotional register. The Localization Enablement & Accessibility Program (LEAP) is hiring a Creative Director [Artwork Design] to own the creative vision for our AI-assisted promotional content platform.
This is a rare role at the intersection of craft and technology. You will direct both artists and AI models, setting up the artistic and emotional bar for promotional content. You won't choose between speed and craft — you'll design the hybrid workflows that deliver both, and you'll turn the creative judgment of your team into signals that make the models better over time. Your work will reach audiences in every market Prime Video serves.
Key job responsibilities
- Own the creative vision and quality standards for AI-assisted promotional content, including ethical guardrails for how AI is used in production.
- Define what "good" looks like — the bar for craft, cultural resonance, and emotional authenticity — and hold output to it across every market.
- Design and lead hybrid human-plus-AI workflows that pair AI throughput with human creative and cultural refinement, so scale never comes at the cost of quality.
- Lead the operations ramp-up of the promotional content pipeline — standing up production capacity, staffing and training the creative team, and scaling throughput to meet volume commitments across markets.
- Partner with science, product, and engineering to translate creative judgment into structured signals that improve the models over time — capturing craft, not discarding it as one-off edits.
- Drive the global expansion of AI-assisted promotional content, ensuring output is culturally and linguistically resonant market by market.
- Build and mentor a distributed creative bench, establishing the direction and standards that scale across languages and regions.
- Champion the use of AI technology in creative contexts. At Prime Video and Amazon MGM Studios, our approach to the implementation of generative AI is human-centered. We believe AI is an impactful tool that augments human creativity, never replacing it.
Basic Qualifications
- 10+ years of design experience- 4+ years in a creative leadership role, with direct responsibility for setting and enforcing creative standards across a team
- Proficiency with standard design and creative review tooling sufficient to evaluate assets, annotate feedback, and participate in production workflows
- Strong written communication skills, able to produce policy-grade documentation that is precise, consistent, and usable by teams at varying levels of creative seniority
- Experience operating inside a high-volume creative review function — QC, editorial oversight, content review, or creative operations where asset evaluation is structured, documented, and held to a repeatable standard.
Preferred Qualifications
- Experience working directly with AI or automated creative systems in a creative, product, or quality capacity, with a working understanding of how model behavior is shaped by training data and feedback signals- Experience in streaming, entertainment, or media, with fluency in the visual language of film and television content across genres, tonal registers, and audience segments
- Background in thumbnail, packaging, or key art, direct experience evaluating or producing the type of visual assets this role governs
- Demonstrated ability to build evaluation frameworks from first principles — creating rubrics, calibration tools, or scoring systems that hold up under volume and reviewer variation
- Experience managing and calibrating distributed review teams, maintaining consistency across reviewers who may be working across time zones, seniority levels, or content categories
- Familiarity with the intersection of brand standards and AI output ensuring that automated creative systems produce work that remains consistent with established brand identity
- Experience presenting creative quality data to senior leadership, translating operational and creative metrics into narratives that inform strategic decisions
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, CA, Culver City - 141,000.00 - 190,700.00 USD annually
USA, WA, SEATTLE - 141,000.00 - 190,700.00 USD annually
About the company
amazon
Large Enterprise
Amazon is a global leader in e-commerce and cloud computing, founded in 1994 by Jeff Bezos. Initially starting as an online bookstore, it has since expanded its offerings to include a vast range of products and services, including electronics, fashion, and digital content. With Amazon Web Services (AWS), the company also provides powerful cloud solutions to businesses around the world. Known for its innovation, customer-centric approach, and commitment to operational efficiency, Amazon continues to shape the future of retail and technology, consistently seeking new ways to enhance customer experiences.
Amazon is a global leader in e-commerce and cloud computing, founded in 1994 by Jeff Bezos. Initially starting as an online bookstore, it has since expanded its offerings to include a vast range of products and services, including electronics, fashion, and digital content. With Amazon Web Services (AWS), the company also provides powerful cloud solutions to businesses around the world. Known for its innovation, customer-centric approach, and commitment to operational efficiency, Amazon continues to shape the future of retail and technology, consistently seeking new ways to enhance customer experiences.