Senior Marketing Manager, Consumables Marketing, Consumables Cost Out Initiatives

Are you a marketer who thrives in an agile environment where you can deliver category strategies and seamless execution? Do you have a knack for creating high quality marketing deliverables that crisply convey customer value propositions, a successful track record of creating high impact campaigns and analyzing customer data to identify actionable insights?

Bring your marketing creativity and passion for technology to the Consumables Marketing team and help establish Amazon as the preferred shopping destination all things Consumables. As a Senior Marketing Manager, you will be responsible for developing and executing the consumer marketing strategies for multiple product categories and market segments. You will bring your proven creative, analytical and project management capabilities to imagine, plan, implement and optimize customer campaigns. This position offers an opportunity to leverage your understanding of marketing and consumer behavior inside one of the world’s leading retailers.

Key job responsibilities

Create long term and short-term strategies to drive growth via new customer acquisition and customer engagement for Consumables

Use data and insights to develop a deep understanding of the drivers of customer purchase behavior (acquisition) and customer activation (engagement) and translate those insights into innovative customer campaigns and promotions

Plan and execute high visibility media and merchandising campaigns that inspire customers and drive new customer growth and sales

Lead strategy and execution of new marketing tactics to drive engagement and conversion

Create innovative internal and external partnerships to drive organic visibility and traffic for the category

Develop and execute financial investment plans in collaboration with Finance partners; establish measurement and review processes

Partner with Central Teams to identify and reapply best practices to expand reach and secure resourcing for new test and learn opportunities in paid, owned and earned media channels.

A day in the life
Each day in Consumables Marketing is focused on creating the best customer experience for our shoppers by creating strong merchandising and traffic driving marketing programs, partnering with category stakeholders to deliver their vision.
About the team
The Consumables Marketing, Insights and Innovation team collaborates with retail and central teams to develop marketing strategies and plans that establish Amazon as the preferred shopping destination all things Beauty, Grocery, Baby, Pet and Health & Personal Care.

Basic Qualifications

- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience leading go-to-market for consumer software or hardware product launches
- Bachelor's degree

Preferred Qualifications

- Experience using any of SQL or other analytical tools for conducting data analysis
- Experience with customer segmentation, profiling, and targeting

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, NY, New York - 157,100.00 - 212,600.00 USD annually
USA, WA, Seattle - 142,800.00 - 193,200.00 USD annually