Sr. PMM , Engagement Marketing Lead, Creators

The Creator Marketing team’s vision is to strategically and creatively attract and retain a diverse population of quality Creators (influencers & publishers) at scale. We scale proven marketing strategies across the Creator community, covering the full funnel of attracting, retaining, and educating creators. Using existing and new communication mechanisms, segmentation, and data, we engage and educate Creators, collect Voice of the Creator feedback and translate learnings to product partners. We strive to empower and inspire creators with content, education, and support they need to be successful through all stages of the marketing funnel.

This role will focus on building and leading the overall strategy and vision for how we engage and educate creators, empowering them to grow their creator business with Amazon. You will work closely with our product team to improve our communication mechanisms, with a focus on personalization within all forms of creator engagement (email marketing, SMS, push notifications) and automation of asset development. You will strategize how best to communicate with creators through all stages of the funnel, developing new lifecycle strategies to attract and retain creators. This role will also lead engagement strategies for the most critical points of the year, such as seasonal moments and retail sale events, ensuring creators are prepared and inspired to generate content. This position will also partner across stakeholders in product, analytics, science, engineering, creative design, and business development, as well as with cross-org stakeholders in outbound and retail to deliver best-in-class marketing experiences.

Key job responsibilities
*Own and develop new strategies for communicating with creators, including lifecycle marketing strategies to attract and retain creators
*Build long-term vision for the creators engagement marketing channel, including prototyping new ideas and working with our social media app partners to unlock new channels to reach creators where they are
*Lead the creator marketing strategy for key retail moments of the year, including high velocity events such as Prime Day.
*Partner with Outbound marketing team and ensure Creators channel receives priority access to new feature launches
*Work closely with product and advocate for tech improvements on roadmaps
*Develop and lead senior-level doc reviews
*Input into senior leader-level documents including regular progress updates, quarterly business reviews, annual planning documents, and more.

Basic Qualifications

- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Bachelor's degree
- Experience working with marketing tools including email, web analytics, CRM, and marketing automation platforms
- Experience in customer lifecycle marketing or partner marketing management

Preferred Qualifications

- Experience with customer segmentation, profiling, and targeting
- Experience in influencer, affiliate marketing
- Usage of generative AI tools to enhance workflow efficiency, with a willingness to learn effective prompting and evaluation practices.
- Ability to recognize opportunities where generative AI could enhance products, workflows, or customer experiences.

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, NY, New York - 157,100.00 - 212,600.00 USD annually
USA, WA, Seattle - 142,800.00 - 193,200.00 USD annually