Replit

Replit

Posted via Ashby

Product Marketing Manager

Posted Aug 18, 2026

Role at a glance

Salary
$140K – $180K/yr
Location
Foster City, California, United States
Work arrangement
Remote
Employment
Full-time
Experience
4+ years of experience growing product-led, consumer, prosumer, creative, or developer-focused products.

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Role Summary

AI-generated

The Product Marketing Manager will grow Replit’s core creation products, including Design and Slides, by helping audiences discover them, understand their use cases, and adopt them in regular workflows. The role connects Product, Engineering, Growth, Brand, and Creative through positioning, launches, sustained adoption programs, competitive insights, and market feedback.

What You'll Do

  • Own positioning and growth strategy for Replit’s core products, including Design and Slides
  • Develop audience-focused narratives and identify new use cases and channels
  • Bring product improvements to market
  • Build programs that drive adoption, engagement, and conversion
  • Track competitors and customer needs
  • Translate market insights into messaging, go-to-market decisions, and feedback for Product and Engineering

Generated from the employer's posting. Verify important details before applying.

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Qualifications

Product marketing experience growing product-led, consumer, prosumer, creative, or developer-focused products; experience understanding complex products and working closely with Product and Engineering.

Required

  • 4+ years of experience growing product-led, consumer, prosumer, creative, or developer-focused products
  • Understand complex products
  • Work closely with Product and Engineering
  • Translate product capabilities into meaningful customer value

Preferred

  • Self-starter who takes ownership, works through ambiguity, and moves from strategy to execution
  • Turn customer insight into clear positioning, relevant narratives, and campaigns for specific audiences
  • Find creative ways to expand adoption, test new channels and tactics, and turn successful experiments into repeatable programs

Original job description

Content provided by the employer

Replit is the agentic software creation platform that enables anyone to build applications using natural language. With millions of users worldwide, Replit is democratizing software development by removing traditional barriers to application creation.


About the Role

We’re looking for a Product Marketing Manager to grow Replit’s core creation products, including Design and Slides.

These products already give people new ways to turn an idea into something they can see, share, and use. Your job is to help more people discover them, understand when to use them, and make them part of their regular workflow.

You’ll own the connection between the product and its audiences: developing positioning grounded in customer needs, leading launches, finding channels that can drive sustained adoption, tracking the competitive landscape, and bringing market feedback back to Product.

This role sits at the intersection of Product, Engineering, Growth, Brand, and Creative. It is a hands-on role for someone who can develop the strategy, write the narrative, and get the work into the market.


What You'll Do

Own the positioning and growth strategy for Replit’s core products, including Design and Slides. Develop audience-focused narratives, identify new use cases and channels, bring product improvements to market, and build programs that drive adoption, engagement, and conversion. Track competitors and customer needs, then translate those insights into sharper messaging, stronger go-to-market decisions, and actionable feedback for Product and Engineering.


Required Skills & Experience

  • Self-starter: You take ownership, work through ambiguity, and move from strategy to execution without waiting for a perfect brief.

  • Audience-focused: You turn customer insight into clear positioning, relevant narratives, and campaigns built for specific audiences.

  • Growth-minded: You find creative ways to expand adoption, test new channels and tactics, and turn successful experiments into repeatable programs.

  • Deep product background: You understand complex products, work closely with Product and Engineering, and translate product capabilities into meaningful customer value.

  • Strong product marketer: You bring 4+ years of experience growing product-led, consumer, prosumer, creative, or developer-focused products.

Full-Time Employee Benefits Include:

💰 Competitive Salary & Equity

💹 401(k) Program with a 4% match (US Only)

⚕️ Health, Dental, Vision and Life Insurance

🩼 Short Term and Long Term Disability

🚼 Paid Parental, Medical, Caregiver Leave

🏝 Flexible Time Off (FTO) + Holidays

🚗 Commuter Benefits (In-Office & US Only)

📱 Monthly Wellness Stipend

🧑‍💻 Autonomous Work Environment

🖥 In Office Set-Up Reimbursement (In-Office Only)

🚀 Quarterly Team Gatherings

☕ In Office Amenities (In-Office Only)

Want to learn more about what we are up to?

Interviewing + Culture at Replit

To achieve our mission of making programming more accessible around the world, we need our team to be representative of the world. We welcome your unique perspective and experiences in shaping this product. We encourage people from all kinds of backgrounds to apply, including and especially candidates from underrepresented and non-traditional backgrounds.

Replit

About the company

Replit

Startup

Replit is an innovative online platform designed to simplify coding and programming for individuals and teams. Offering a collaborative environment, it allows users to write, test, and share code in various programming languages directly from their web browser. With features such as integrated development environments (IDEs), real-time collaboration tools, and extensive community support, Replit aims to make coding accessible to everyone, from beginners to experienced developers. The platform fosters creativity and learning, empowering users to build and deploy projects seamlessly.