Sr Brand Mgr, Live Event Merch, Amazon Music Merch

About Amazon Music

Amazon Music is an immersive audio entertainment service that deepens connections between fans, artists, and creators. From personalized music playlists to exclusive podcasts, concert livestreams to artist merch, Amazon Music is innovating at some of the most exciting intersections of music and culture. We offer experiences that serve all listeners with our different tiers of service: Prime members get access to all the music in shuffle mode, and top ad-free podcasts, included with their membership; customers can upgrade to Amazon Music Unlimited for unlimited, on-demand access to 100 million songs, including millions in HD, Ultra HD, and spatial audio; and anyone can listen for free by downloading the Amazon Music app or via Alexa-enabled devices. Join us for the opportunity to influence how Amazon Music engages fans, artists, and creators on a global scale.

Amazon Music is hiring a Sr Brand Manager to join our Artist Merchandise team. The Amazon Music Merchandise team is responsible for building a destination of official music merchandise and connecting fans and artists through merch. This individual will be responsible for the day-to-day brand development of our strategic artist partners, delivering full-service coordination across creative services, apparel and accessory production, ecommerce and pop-up/events. This includes day to day management of event collection launches that are in line with the brand vision, drive revenue to the bottom line, and build great artist partnerships. The successful candidate should have experience pitching and managing artist and artist teams, developing business plans for artist retail merchandise collections, focus on revenue margin and driving significant top and bottom-line results, and managing multiple responsibilities, within an entrepreneurial, fast-paced environment.

Key job responsibilities
- Own the end-to-end brand development strategy for strategic artist partners, serving as the primary point of contact for artist teams and management
- Pitch, secure, and manage artist merchandise partnerships that drive mutual value for artists and the Amazon Music Merch business
- Develop and execute comprehensive business plans for artist retail merchandise collections, including revenue targets, margin goals, and growth strategies
- Lead full-service coordination across creative services, apparel and accessory production, ecommerce, and pop-up/live events
- Collaborate with creative directors and manufacturers to develop innovative, on-brand products that resonate with fan communities
- Manage day-to-day execution of event collection launches, ensuring alignment with brand vision while driving revenue to the bottom line
- Own P&L accountability for assigned artist partnerships with a focus on revenue margin optimization and delivering significant top and bottom-line results
- Leverage data and analytics to inform business decisions, identify growth opportunities, and measure collection performance
- Drive internal cross-team collaboration across creative, operations, supply chain, marketing, and finance teams
- Manage multiple competing priorities simultaneously in a fast-paced, entrepreneurial environment
- Identify and evaluate new artist partnership opportunities that align with the business's growth strategy

Basic Qualifications

- Experience collaborating with cross-functional teams including Marketing, Product Management, Customer Service, Operations, Legal, Finance, and Senior Leadership
- 6+ years of experience in brand management, merchandise/product development, or artist partnerships within the music, entertainment, or consumer products industry
- 5+ years of experience developing and executing business plans with P&L ownership, including revenue targets, margin optimization, and top/bottom-line accountability
- 5+ years of experience managing external partnerships or client relationships, including pitching, negotiating, and securing deals with artists, talent management, or brand partners
- Experience managing ecommerce product launches or retail merchandise collections from concept through execution
- Bachelor's degree in Business, Marketing, or a related field

Preferred Qualifications

- 8+ years of experience in artist merchandise, licensed consumer products, or music industry brand development with demonstrated revenue growth
- Experience managing pop-up retail activations, live event merchandise, or experiential commerce programs
- Proven track record of building and scaling artist or talent-driven merchandise businesses, delivering measurable YoY revenue and margin improvement
- Experience leveraging data and analytics to inform product assortment decisions, identify growth opportunities, and optimize collection performance
- Deep relationships within the music industry, including artist management, labels, and creative agencies
- Experience working within a high-growth, entrepreneurial environment where you built processes and mechanisms from the ground up
- MBA or advanced degree in a related field

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, CA, Culver City - 119,600.00 - 161,900.00 USD annually