Content Growth Platform Manager, Creator Partnerships

Amazon's Creator Services team leads creator programs that span media, commerce, and culture. We connect creators and Amazon's diverse businesses, helping bring big ideas to life across Wondery, Amazon Music, Twitch, Audible, Amazon Games, and beyond. Join us in making Amazon the home for creators.

We're seeking an experienced business development executive to build and manage platform relationships and expertise in support of our creators’ content. This role will own the strategy and execution of content distribution across priority services – Meta and TikTok – to maximize audience reach, engagement, and monetization for our creator partners. Today, those creator shows include New Heights (Jason and Travis Kelce), The Oprah Podcast (Oprah Winfrey), Mind The Game (LeBron James and Steve Nash), Baby, This Is Keke Palmer (Keke Palmer), Armchair Expert (Dax Shepard), and more. The role will focus on increasing the reach and monetization of our content by identifying, establishing, and growing 3P distribution opportunities across the ad-supported business. You'll be responsible for owning how we distribute and optimize creator content on your designated platforms, building in-house platform expertise and external relationships, and developing scalable workflows that drive growth. This role reports to the Content Growth Lead and must be located in Los Angeles.

Key job responsibilities
- Develop and execute comprehensive content distribution strategies across social media services to maximize reach, engagement, and monetization of Wondery creators’ content

- Build specialized in-house expertise for each service, including deep understanding of algorithms, audience behaviors, and technical specifications.

- Cultivate relationships with distribution services, negotiate platform partnerships, and represent Amazon Creator Services in all platform partner meetings, conferences, and events.

- Develop and share platform-specific best practices and guidance that help our creator partners grow their audiences to achieve monetization goals

- Build with AI to find opportunities for automation, optimization, and workflow improvements.

- Partner closely with Creator Ad Partnerships to ensure distribution strategies support monetization goals and scale ad/sponsorship opportunities.

- Develop distribution approaches that optimize for high-value inventory and premium sponsorship opportunities.

- Build analytics capabilities to measure content performance, identify growth opportunities, and translate data into insights and actionable strategies that drive revenue growth.

Basic Qualifications

- 3+ years of business development, partnership management, or sourcing new business experience
- 3+ years of solving problems with technology in the Media & Entertainment Industry experience
- Bachelor's degree or equivalent
- Experience using data and metrics to determine and drive improvements
- 6+ years of developing, negotiating and executing business agreements experience
- 6+ years of business development, partnership management, or sourcing new business experience
- 5+ years of experience in content distribution, platform growth, or digital media strategy across social media platforms (e.g., Meta, TikTok, YouTube)
- 5+ years of experience in business development, platform partnerships, or partner management within media, entertainment, or creator economy
- Experience analyzing content performance data and translating insights into actionable growth strategies
- Experience developing and executing distribution strategies that drive measurable audience growth, engagement, and monetization outcomes

Preferred Qualifications

- Experience in online advertising or high-tech products/services
- Experience scaling a publisher monetization product or service
- Experience interpreting data and making business recommendations
- 5+ years of experience managing platform relationships and negotiating distribution or partnership agreements with major social media services
- Demonstrated track record of growing creator or media brand audiences across Meta and/or TikTok, with quantifiable results in reach, engagement, or revenue
- Experience building scalable workflows, automation tools, or AI-driven solutions that improve content distribution efficiency and performance optimization
- Deep expertise in platform-specific algorithms, audience behaviors, content formats, and technical specifications across ad-supported distribution channels
- Experience partnering with ad sales, sponsorship, or monetization teams to align distribution strategies with revenue goals and premium inventory optimization
- Experience in podcast, audio, or multi-format content distribution within the creator or entertainment space

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, CA, Culver City - 92,400.00 - 160,000.00 USD annually