Leader Marketing Strategy, Brand - Apple TV

Summary

At Apple TV, our Marketing team creates world-class campaigns that connect people with high-quality and meaningful stories on Apple TV while building awareness and love for our brand. We approach every aspect of our campaigns, from strategic vision to creative execution, with innovation and excellence in mind, ensuring that every touchpoint is thoughtfully designed. Our highly collaborative team works closely with teams across Apple, as well as with agencies, studios, and talent to generate buzz and put Apple TV at the center of culture around the world. Apple TV is seeking a leader for Global Brand Marketing Strategy, reporting into the Global Apple TV Marketing Strategy Director.

Description

The ideal candidate has a demonstrated track record with driving growth in a subscription business model both in the US and internationally. This leader must be an innovative thinker who can put our brand in the cultural zeitgeist, while also understanding the business metrics to create campaigns that result in subscriber acquisition and retention. To complement our Content Marketing team, we are looking for a leader to help develop and strengthen the brand marketing strategy for Apple TV to continue growing our platform and business. This leader must be incredibly collaborative and cross-functional, understanding all touch points of bringing a brand to life in marketing while partnering across the business teams, product design teams, local in-market teams, PR, Creative, Media, Operations, and more.

Minimum Qualifications

10+ years of experience in driving strategic campaigns for brands, with particular expertise in streaming and/or entertainment environments.
Minimum of 5 years of people management experience, building and leading teams.
Experience of subscription business lifecycle metrics and measurement.
International experience and/or experience working with international teams.

Preferred Qualifications

Proven marketing leader with an established track record and career progression, with demonstrated ability to collaborate and partner cross-functionally across Business strategy and growth, Marketing, PR/Communications, Content, and other internal partner teams.
Proven experience running multi touchpoint 360 degree brand campaigns, from strategy to execution, both paid and organic, and delivering desired outcomes.
Excellent written and verbal communication. Able to convey ideas simply and clearly in interpersonal, presentation, and document form.
Brings a highly strategic and analytical approach to decisions and problem-solving.

Pay & Benefits — Culver City, California, United States

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $185,600 and $334,200, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Application Deadline

Apple accepts applications to this posting on an ongoing basis.