Role at a glance
- Salary
- $122.4K – $183.6K/yr
- Location
- New York, United States
- Work arrangement
- On-site
- Employment
- Full-time
- Experience
- 5+ years of experience
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Role Summary
This role owns marketing, data and reporting, and GTM enablement for Harvey's global events, particularly FORUM, a conference series for leaders across the legal profession. The role partners with Sales, Customer Success, Marketing Tech, Content & Social, and Creative to drive attendance, engagement, brand development, and revenue impact.
What You'll Do
- Build invite strategies, communications, and briefing materials that align Sales and Customer Success with account plans before and...
- Partner with Sales and Customer Success on account and prospect prioritization and post-event follow-up.
- Own Salesforce data and reporting for attendance, ARR mix, account engagement, and FORUM ROI.
- Manage registration with the Marketing Tech team and be accountable for registration pipeline and attendance goals.
- Build and manage social calendars and coverage plans across pre-event, event, and post-event windows.
- Manage swag, vendor selection, shot lists, and content capture plans to support ongoing marketing.
Generated from the employer's posting. Verify important details before applying.
View full postingQualifications
5+ years of experience in event marketing, marketing analytics, GTM enablement, or a related field; experience building GTM or sales enablement materials; comfort analyzing customer and registration data; working fluency in Salesforce; experience managing registration platforms; experience planning and executing social coverage; strong project management skills; ability to operate under ambiguity.
Required
- 5+ years of experience in event marketing, marketing analytics, GTM enablement, or a related field
- Experience building GTM or sales enablement materials
- Comfort pulling and analyzing customer and registration data
- Working fluency in Salesforce
- Experience managing registration platforms for events
- Experience planning and executing coverage across a multi-week event window
- Strong project management skills
- Ability to operate under ambiguity
Preferred
- Exposure to flagship or high-visibility conferences
Original job description
Content provided by the employer
Original job description
Content provided by the employer
Why Harvey
At Harvey, we’re transforming how legal and professional services operate. By combining frontier agentic AI, an enterprise-grade platform, and deep domain expertise, we’re reshaping how critical knowledge work gets done for decades to come.
This is a rare chance to help build a generational company at a true inflection point. We have strong product-market fit and world-class investor support. We’re scaling fast and defining a new category in real time. The work is ambitious, the bar is high, and the opportunity for growth — personal, professional, and financial — is unmatched.
Our team moves fast, takes ownership, and is deeply committed to the mission — operating with intensity, staying close to our customers, and pushing each other for excellence. We live by three values: Decisiveness, Simplicity, and Job's Not Finished. We act quickly on clear judgment over perfect information, we believe simplicity is what scales, and we're never satisfied with where we are. If you want to do the best work of your career alongside people who share that drive, we'd love to build with you.
At Harvey, the future of professional services is being written today — and we’re just getting started.
Role Overview
This role owns marketing, data and reporting, and GTM enablement for Harvey's global events, most notably FORUM, Harvey's conference series convening leaders from across the legal profession to explore how AI, new operating models, and shifting talent dynamics are reshaping how legal teams work. You will lead on how we get the right people in the room, keep them engaged before, during, and after the event, and partner closely with Sales and Customer Success on invite strategy, comms, and the tracking and systems that ensure FORUM drives real revenue impact for Harvey, all while building FORUM into a recognizable, always-on brand fixture rather than a one-off moment.
Success in this role comes from strong marketing execution, an eye for brand consistency, and the ability to work closely with Sales and Customer Success to make sure FORUM pays off commercially, not just as a brand moment.
What You'll Do
Own GTM enablement end to end: build the invite strategy, comms, and briefing materials that align Sales and Customer Success on how FORUM fits into account plans, before and after the event.
Partner with Sales and Customer Success on account and prospect prioritization for invites, and ensure the team knows how to follow up after the event.
Own data and reporting for FORUM in Salesforce: attendance, ARR mix, and account engagement, used to inform invite strategy and to report FORUM's ROI back to Leadership.
Partner with the Marketing tech team to own registration end to end, and are accountable for registration pipeline and hitting attendance goals.
Collaborate with the core Content & Social team to build and manage the social calendar and coverage plan across lead-up, during, and post-event windows.
Collaborate with the Creative team to design swag, and manage swag selection and vendor management.
Own the shot list and content capture plan so the event fuels marketing for months afterward.
What You Have
5+ years of experience in event marketing, marketing analytics, GTM enablement, or a related field, ideally with exposure to flagship or high-visibility conferences.
Direct experience building GTM or sales enablement materials, and comfort partnering with Sales and Customer Success on invite strategy and account-level comms.
Comfort pulling and analyzing customer and registration data to inform decisions and report on results.
Working fluency in Salesforce, including pulling account and customer reports independently.
Experience managing registration platforms for events.
Strong instincts for brand and social, with experience planning and executing coverage across a multi-week event window.
Strong project management skills, with the ability to run multiple concurrent workstreams without dropping details.
High ownership, professionalism, tact, and judgment, with the ability to operate under ambiguity.
Compensation
$122,400 - $183,600 USD
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Harvey is an equal opportunity employer and does not discriminate on the basis of race, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition, or any other basis protected by law.
We are committed to providing reasonable accommodations to applicants with disabilities, and requests can be made by emailing [email protected]
About the company
Harvey
Startup
Harvey is an innovative technology company focused on streamlining the recruitment process through cutting-edge artificial intelligence solutions. By leveraging data-driven insights, Harvey enhances the connection between employers and job seekers, making it easier for companies to find the right talent efficiently. With a commitment to improving the hiring experience for both candidates and organizations, Harvey is at the forefront of transforming traditional recruitment methods into a more effective, user-friendly approach.
Harvey is an innovative technology company focused on streamlining the recruitment process through cutting-edge artificial intelligence solutions. By leveraging data-driven insights, Harvey enhances the connection between employers and job seekers, making it easier for companies to find the right talent efficiently. With a commitment to improving the hiring experience for both candidates and organizations, Harvey is at the forefront of transforming traditional recruitment methods into a more effective, user-friendly approach.