Role at a glance
- Salary
- $88.7K – $155.2K/yr
- Location
- Seattle, Washington, United States Boston, Massachusetts, United States
- Work arrangement
- Hybrid
- Employment
- Full-time
- Experience
- 5+ years of product or program management, product marketing, business development or technology experience
- Education
- Bachelor's degree or equivalent
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Role Summary
The General Product Marketing Manager will shape the market narrative for Amazon WorkSpaces, a cloud desktop service expanding into agentic AI. The role owns content strategy, community development, and customer storytelling while partnering with product management, sales, partner marketing, field teams, and creative.
What You'll Do
- Own the WorkSpaces content calendar and keep content assets current, accurate, and aligned with product positioning and launches.
- Coordinate whitepapers, blog posts, solution briefs, web pages, and sales enablement materials from concept through publication.
- Own first-party and third-party event strategy, including WorkSpaces’ presence at re:Invent and industry speaking opportunities.
- Build WorkSpaces’ market presence through social engagement, ecosystem participation, and community-building with customers and partners.
- Identify customer advocates, develop customer stories, and manage the pipeline of reference accounts.
- Shepherd customer stories through interview, legal approval, production, and publication, integrating them into outbound content plans.
Generated from the employer's posting. Verify important details before applying.
View full postingQualifications
Required
- 5+ years of product or program management, product marketing, business development or technology experience
- Bachelor's degree or equivalent
- Experience developing customer stories, case studies, or testimonial content
- Experience planning and executing events (first-party or third-party conferences, trade shows, or customer events)
- Experience working cross-functionally with product, sales, partner, and field teams
Preferred
- Experience in cloud computing, end-user computing (EUC), virtual desktop infrastructure (VDI), or enterprise IT
- Experience in customer advocacy, customer marketing, or customer reference programs
- Strong relationship-building skills with a track record of developing executive-level customer advocates
- Experience producing video testimonials or managing video content production
- Experience with social media storytelling and content strategy
- MBA or advanced degree
Original job description
Content provided by the employer
Original job description
Content provided by the employer
Amazon WorkSpaces enables organizations to provide secure, managed cloud desktops and applications to their workforce anywhere in the world. Customers rely on WorkSpaces to support remote and hybrid work, VDI modernization, and secure access to corporate applications without the complexity and cost of traditional desktop infrastructure. WorkSpaces is now expanding into the frontier of agentic AI, providing cloud desktops for AI agents that need to operate enterprise applications autonomously.
We're looking for a General Product Marketing Manager to join the WorkSpaces Product Marketing team. This is an individual contributor role spanning three key marketing pillars: Content strategy, community development, and customer storytelling. You will own the content engine that keeps our partner, field, and web channels current and compelling, build and manage our customer story pipeline, and build community through events, social channels, and other forums. WorkSpaces is backed by meaningful investment and senior executive visibility. This is a chance to shape the narrative for a category-leading cloud desktop service in the quickly evolving agentic enterprise space.
About the Role
As a General Product Marketing Manager for Amazon WorkSpaces, you will own three interconnected pillars that drive how WorkSpaces is known and trusted in the market:
Content strategy: You own the content engine for WorkSpaces updating existing content, coordinating new content development, and ensuring distribution across partner, field, and web channels. You are the person who makes sure our story is current, compelling, and reaching the right audiences in the right places.
Community development: You build WorkSpaces' presence in the market through first-party and third-party conferences (including flagship re:Invent), securing speaking opportunities, and growing visibility where our customers and prospects engage.
Customer storytelling: You fill and manage the customer story pipeline identifying advocates, shepherding their stories from interview through publication, and integrating customer proof points into outbound content plans across every channel.
You will partner cross-functionally with product management, sales, partner marketing, field teams, and creative to ensure WorkSpaces has a consistent, high-quality presence everywhere customers engage.
Key job responsibilities
Content
Own the WorkSpaces content calendar and ensure all content assets are current, accurate, and aligned to the latest product positioning and launches.
Coordinate new content development—including whitepapers, blog posts, solution briefs, web pages, and sales enablement materials—from concept through publication.
Ensure content is distributed and activated across partner channels, field teams, and web properties (aws.amazon.com, partner portals, sales hubs).
Partner with web content, campaigns, demand generation, and partner marketing teams to integrate WorkSpaces content into broader go-to-market initiatives.
Community
Own the first-party and third-party event strategy for WorkSpaces, including event selection, messaging, content, and execution planning.
Lead WorkSpaces' presence at re:Invent driving session proposals, demo content, booth experiences, chalk talks, and executive customer engagements.
Identify and secure speaking opportunities at industry events where WorkSpaces customers and prospects engage (e.g., Gartner DEX, EUC conferences, partner events).
Grow WorkSpaces' market presence through social engagement, ecosystem participation, and community-building with customers and partners.
Customer
Identify and develop relationships with customers who have transformed their organizations with WorkSpaces. Understand their journey, quantify their impact, and craft narratives that resonate across audiences.
Build and maintain a pipeline of customer advocates and reference accounts. Work with customer success and sales teams to identify high-impact stories and secure customer participation.
Shepherd customer stories through the full lifecycle—from identification and interview through legal approval, production, and publication—and integrate them into outbound content plans.
Define the customer storytelling roadmap, aligning stories to product launches, campaigns, and market moments where social proof will have maximum impact.
Why This Role is Different
WorkSpaces is the category leader in cloud desktops, trusted by the world's most security-conscious organizations. Unlike point solutions, WorkSpaces spans the full spectrum—from individual knowledge workers to enterprise-wide deployments of tens of thousands of desktops, and now into the frontier of AI agents that need secure, flexible, and scalable compute environments. The stories you tell will range from IT transformation at global enterprises to individual productivity wins, giving you narrative range across executive-level impact stories and hands-on user experiences.
This role gives you ownership across three high-impact areas rather than a single narrow swim lane. You will shape how WorkSpaces shows up at re:Invent, what customers say about us, and what content reaches the field every day. This comes with meaningful investment, senior leadership visibility, and the opportunity to define the go-to-market motion for a product that enterprises depend on.
About the team
Why AWS?
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
Inclusive Team Culture
Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.
Mentorship & Career Growth
We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.
Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.
- Bachelor's degree or equivalent
- Experience developing customer stories, case studies, or testimonial content
- Experience planning and executing events (first-party or third-party conferences, trade shows, or customer events)
- Experience working cross-functionally with product, sales, partner, and field teams
- Experience in customer advocacy, customer marketing, or customer reference programs
- Strong relationship-building skills with a track record of developing executive-level customer advocates
- Experience producing video testimonials or managing video content production
- Experience with social media storytelling and content strategy
- MBA or advanced degree
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
USA, CA, East Palo Alto - 88,700.00 - 155,200.00 USD annually
USA, CA, San Francisco - 88,700.00 - 155,200.00 USD annually
USA, MA, Boston - 80,600.00 - 141,100.00 USD annually
USA, WA, Seattle - 82,700.00 - 141,100.00 USD annually
We're looking for a General Product Marketing Manager to join the WorkSpaces Product Marketing team. This is an individual contributor role spanning three key marketing pillars: Content strategy, community development, and customer storytelling. You will own the content engine that keeps our partner, field, and web channels current and compelling, build and manage our customer story pipeline, and build community through events, social channels, and other forums. WorkSpaces is backed by meaningful investment and senior executive visibility. This is a chance to shape the narrative for a category-leading cloud desktop service in the quickly evolving agentic enterprise space.
About the Role
As a General Product Marketing Manager for Amazon WorkSpaces, you will own three interconnected pillars that drive how WorkSpaces is known and trusted in the market:
Content strategy: You own the content engine for WorkSpaces updating existing content, coordinating new content development, and ensuring distribution across partner, field, and web channels. You are the person who makes sure our story is current, compelling, and reaching the right audiences in the right places.
Community development: You build WorkSpaces' presence in the market through first-party and third-party conferences (including flagship re:Invent), securing speaking opportunities, and growing visibility where our customers and prospects engage.
Customer storytelling: You fill and manage the customer story pipeline identifying advocates, shepherding their stories from interview through publication, and integrating customer proof points into outbound content plans across every channel.
You will partner cross-functionally with product management, sales, partner marketing, field teams, and creative to ensure WorkSpaces has a consistent, high-quality presence everywhere customers engage.
Key job responsibilities
Content
Own the WorkSpaces content calendar and ensure all content assets are current, accurate, and aligned to the latest product positioning and launches.
Coordinate new content development—including whitepapers, blog posts, solution briefs, web pages, and sales enablement materials—from concept through publication.
Ensure content is distributed and activated across partner channels, field teams, and web properties (aws.amazon.com, partner portals, sales hubs).
Partner with web content, campaigns, demand generation, and partner marketing teams to integrate WorkSpaces content into broader go-to-market initiatives.
Community
Own the first-party and third-party event strategy for WorkSpaces, including event selection, messaging, content, and execution planning.
Lead WorkSpaces' presence at re:Invent driving session proposals, demo content, booth experiences, chalk talks, and executive customer engagements.
Identify and secure speaking opportunities at industry events where WorkSpaces customers and prospects engage (e.g., Gartner DEX, EUC conferences, partner events).
Grow WorkSpaces' market presence through social engagement, ecosystem participation, and community-building with customers and partners.
Customer
Identify and develop relationships with customers who have transformed their organizations with WorkSpaces. Understand their journey, quantify their impact, and craft narratives that resonate across audiences.
Build and maintain a pipeline of customer advocates and reference accounts. Work with customer success and sales teams to identify high-impact stories and secure customer participation.
Shepherd customer stories through the full lifecycle—from identification and interview through legal approval, production, and publication—and integrate them into outbound content plans.
Define the customer storytelling roadmap, aligning stories to product launches, campaigns, and market moments where social proof will have maximum impact.
Why This Role is Different
WorkSpaces is the category leader in cloud desktops, trusted by the world's most security-conscious organizations. Unlike point solutions, WorkSpaces spans the full spectrum—from individual knowledge workers to enterprise-wide deployments of tens of thousands of desktops, and now into the frontier of AI agents that need secure, flexible, and scalable compute environments. The stories you tell will range from IT transformation at global enterprises to individual productivity wins, giving you narrative range across executive-level impact stories and hands-on user experiences.
This role gives you ownership across three high-impact areas rather than a single narrow swim lane. You will shape how WorkSpaces shows up at re:Invent, what customers say about us, and what content reaches the field every day. This comes with meaningful investment, senior leadership visibility, and the opportunity to define the go-to-market motion for a product that enterprises depend on.
About the team
Why AWS?
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
Inclusive Team Culture
Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.
Mentorship & Career Growth
We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.
Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.
Basic Qualifications
- 5+ years of product or program management, product marketing, business development or technology experience- Bachelor's degree or equivalent
- Experience developing customer stories, case studies, or testimonial content
- Experience planning and executing events (first-party or third-party conferences, trade shows, or customer events)
- Experience working cross-functionally with product, sales, partner, and field teams
Preferred Qualifications
- Experience in cloud computing, end-user computing (EUC), virtual desktop infrastructure (VDI), or enterprise IT- Experience in customer advocacy, customer marketing, or customer reference programs
- Strong relationship-building skills with a track record of developing executive-level customer advocates
- Experience producing video testimonials or managing video content production
- Experience with social media storytelling and content strategy
- MBA or advanced degree
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, CA, East Palo Alto - 88,700.00 - 155,200.00 USD annually
USA, CA, San Francisco - 88,700.00 - 155,200.00 USD annually
USA, MA, Boston - 80,600.00 - 141,100.00 USD annually
USA, WA, Seattle - 82,700.00 - 141,100.00 USD annually
About the company
amazon
Large Enterprise
Amazon is a global leader in e-commerce and cloud computing, founded in 1994 by Jeff Bezos. Initially starting as an online bookstore, it has since expanded its offerings to include a vast range of products and services, including electronics, fashion, and digital content. With Amazon Web Services (AWS), the company also provides powerful cloud solutions to businesses around the world. Known for its innovation, customer-centric approach, and commitment to operational efficiency, Amazon continues to shape the future of retail and technology, consistently seeking new ways to enhance customer experiences.
Amazon is a global leader in e-commerce and cloud computing, founded in 1994 by Jeff Bezos. Initially starting as an online bookstore, it has since expanded its offerings to include a vast range of products and services, including electronics, fashion, and digital content. With Amazon Web Services (AWS), the company also provides powerful cloud solutions to businesses around the world. Known for its innovation, customer-centric approach, and commitment to operational efficiency, Amazon continues to shape the future of retail and technology, consistently seeking new ways to enhance customer experiences.