Product Marketing Manager - Figma Weave (Tel Aviv, Israel)

Figma is growing our team of passionate creatives and builders on a mission to make design accessible to all. Figma's platform helps teams bring ideas to life — whether you're brainstorming, creating a prototype, translating designs into code, or iterating with AI.

Figma Weave is building the next chapter of AI-native craft and creativity. Our platform bridges AI capability and human creative judgment, giving professional creatives and enterprise teams the ability to build, direct, and scale creative workflows without losing precision or control.

We're hiring a Product Marketing Manager to lead Figma Weave's enterprise motion. On a small team where everyone's scope flexes, you'll also work across product marketing more broadly — defining how the product shows up for enterprise buyers, arming sales with what they need to close, and building the systems that turn enterprise accounts into long-term customers. Enterprise is the primary focus, not the only one: you'll move into PLG, growth, and launch work as the team's priorities shift.

This is a strategic and hands-on role. You'll think in pipeline and narrative at once — translating product capability into value that lands with enterprise buyers, while staying close enough to execution to write the deck yourself.

What you'll do:

• Build enterprise GTM strategy for feature, model, and product launches
• Own enterprise positioning and messaging, translating product value into terms that land with enterprise buyers
• Lead the sales enablement motion
• Own enterprise onboarding and adoption, from first use through expansion
• Develop customer proof: case studies, success stories, and industry examples
• Own enterprise-facing web pages and funnel
• Work across the full range of product marketing — launches, content, positioning — wherever the team needs it, not limited to enterprise

We'd love to hear from you if you have:

• 6+ years in product marketing, with strong B2B/enterprise experience (the focus, not a strict requirement for every year of your background)
• A track record building enterprise GTM from positioning through launch and enablement
• Fluency with the sales motion — you've worked inside a sales cycle, not just alongside one
• Experience working cross-functionally across product, growth, and sales
• Comfort using AI tools to work efficiently — this is core to how the team operates
• Strong storytelling and writing skills
• Comfort with speed and ambiguity — priorities shift, and you move with them

While not required, it’s an added plus if you also have:

• Experience in creative tech or design platforms
• Experience with partner-led or channel-led enterprise growth

At Figma, one of our values is Grow as you go. We believe in hiring smart, curious people who are excited to learn and develop their skills. If you’re excited about this role but your past experience doesn’t align perfectly with the points outlined in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.