Head of Marketing, LATAM (São Paulo, Brazil)

This is an exciting opportunity to be the first Figma Marketing hire in Latin America, our newest launch market. Since launching the region in July 2025, we are looking for a Marketing leader to run marketing efforts across LATAM and drive strategic marketing initiatives focused on lead generation and revenue growth. In this role, you will develop and implement comprehensive regional demand generation and field marketing strategies to effectively reach, engage and convert our local audiences, collaborating in lock step with our sales teams. You’ll be focussed on up leveling our brand awareness, driving demand for net-new growth, and helping expand & retain our existing customer base.  In addition, you will be responsible for hiring & overseeing a full-time marketing contractor, and sourcing / liaising with agency support (i.e PR & Communications or Event Production) as required. 

You’ll be part of the International Marketing Team and partner closely with Sales, Demand Generation, Events, and Design and Developer Advocate teams to connect marketing initiatives and tactics to the wider vision and mission of the business.

This is a full-time role based in our São Paulo hub and requires fluency in both Portuguese and Spanish.

What you'll do at Figma:

• Build the Demand Gen Strategy with Local Nuances: Work closely with marketing team members in both International and Global teams to adapt centralised campaigns/programmes to LATAM, driving consistent and impactful marketing results through the funnel in local languages (Portuguese, Spanish)
• Create a Bottoms-Up Field Marketing Strategy: Identify & create localised marketing efforts that support the overarching INTL marketing goals to drive brand awareness (measured through sign ups) and generate pipeline (SAO + PG). Ensure successful execution, best practice and solid return on investment
• Drive the LATAM Digital & Content Marketing Strategy: Work with the International and Global marketing teams to regionalise global content and programmes to resonate locally amongst the LATAM audience, as well as have a POV on how best to distribute content at scale within your markets (i.e. email, content syndication, etc)
• Develop a Partnership with Sales: Collaborate in lock-step with regional Sales partners (Sales leadership, Sales enablement and Sales Consulting teams) to deliver a sales-led marketing strategy, including net-new and existing customer expansion. 
• Performance Tracking and Budget: Develop and implement frameworks and processes to ensure team success, including the tracking and measurement of all marketing programs and spend to budget 
• Regional Leadership: As this is a highly collaborative and visible role, you’ll be the face of LATAM marketing, as well as an International Marketing brand ambassador

We'd love to hear from you if you have:

• 8+ years of B2B Marketing leadership experience across multiple countries in Latin America, specifically in Brazil and Mexico
• Experience building and driving full funnel Demand Gen strategies for different segments (SMB, MM, Ent/Strat)
• Demonstrated understanding of digital marketing mix, and you understand how to use digital channels to optimise and scale programmatic campaigns 
• A data-driven yet creative mind who likes bringing new ideas to existing projects and continuously pushes the team to try new things
• Vendor or contractor management experience

While it’s not required, it’s an added plus if you also have:

• PLG/Saas Experience
• Experience using Figma
• Experience building B2B Marketing in countries such as Argentina, Chile or Colombia