Role at a glance
- Job function
-
Marketing & Communications Marketing Strategy Performance & Growth Marketing
- Salary
- Not Disclosed
- Location
- Santa Clara, California, United States
- Work arrangement
- On-site
- Employment
- Full-time
- Experience
- Senior Level 12+ years of experience in developer marketing, growth marketing, or demand generation, with at least 5 years in a senior leadership role.
- Education
- Bachelors, and Master’s degree or equivalent experience
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Qualifications
12+ years of experience in developer marketing, growth marketing, or demand generation, including at least 5 years in senior leadership. Requires proficiency with developer audiences and their platform adoption journey; hands-on experience with AI tools, marketing automation, and agentic systems; familiarity with the agentic AI landscape and open-source developer communities; experience building and retaining high-performing marketing teams; and the ability to communicate complex technical ideas to developer and business audiences. Bachelors, and Master’s degree or equivalent experience.
Required
- 12+ years of experience in developer marketing, growth marketing, or demand generation, with at least 5 years in a senior leadership role.
- Deep proficiency with developer audiences—how they discover, evaluate, and adopt platforms and tools—and how to convert that journey...
- Hands-on experience deploying AI tools, marketing automation, and emerging agentic systems to scale marketing programs, and a clear...
- Familiarity with the agentic AI landscape, including major frameworks, developer use cases, infrastructure requirements, and competitive...
- Shown understanding of how the open-source community operates, with firsthand experience engaging developer audiences across Hugging...
- Consistent record of operating efficiently in warp speed, highly ambiguous, hyper-growth, and deeply technical environments.
- Experience building, developing, and retaining high-performing marketing teams, including navigating organizational change that comes...
- Outstanding interpersonal skills and ability to translate technically complex ideas into compelling narratives for developer and...
Preferred
- Background as a software engineer, data scientist, or AI/ML practitioner, with experience building alongside developers of agentic systems.
- Experience bringing an agentic AI product or platform to market and developing its messaging, programs, and community motion from the...
- Experience building developer demand generation programs at platform scale, where the developer is both the end user and an enterprise...
- Familiarity with NVIDIA's ecosystem (CUDA, TensorRT, NIM, NIM Agent Blueprints) and deep exposure to open-source libraries (e.g.,...
About the role
Original posting provided by NVIDIA
NVIDIA is at the center of a major platform shift in computing history. Millions of developers use CUDA and our growing accelerated computing portfolio. This role focuses on growing and educating that community quickly and intentionally. It also converts engagement into measurable business results.
Reporting to the Chief Marketing Officer, you will define and carry out how NVIDIA encourages, attracts, educates, and activates developers, researchers, and builders to achieve outstanding impact.
What you’ll be doing:
- Set the vision, strategy, and operational plan for developer marketing across NVIDIA's software and compute ecosystem, focusing on developer audience strategy, market positioning, investment priorities, educational programs, and the operational shift toward reaching both humans and agents.
- Build and scale developer acquisition programs — developer portals, lifecycle engagement, event activations, online communities, and developer advocacy — with clear metrics for reach and activation.
- Drive NVIDIA’s presence, model distribution, and engagement across global developer communities and open-source hubs like Hugging Face, GitHub, and decentralized AI communities.
- Identify and build strategic co-marketing opportunities with ecosystem partners, ISVs, and cloud providers that expand developer reach, generate usage, and champion builders.
- Continue to evolve NVIDIA Deep Learning Institute (DLI) to ensure it provides industry-leading education in modern, engaging formats.
- Provide marketing support for NVIDIA Higher Education & Research initiatives.
- Translate developer market signals into strategic recommendations that influence product roadmap and business priorities.
- Cultivate a high-performing team spanning growth marketing, developer marketing, content, higher education, and community programs.
What we need to see:
- 12+ years of experience in developer marketing, growth marketing, or demand generation, with at least 5 years in a senior leadership role.
- Bachelors, and Master’s degree or equivalent experience
- Deep proficiency with developer audiences — how they discover, evaluate, and adopt platforms and tools — and how to convert that journey into usage.
- Hands-on experience deploying AI tools, marketing automation, and emerging agentic systems to scale marketing programs — and a clear point of view on where agentic marketing is headed.
- Familiarity with the agentic AI landscape — major frameworks, developer use cases, infrastructure requirements, and the competitive dynamics crafting this space.
- Shown understanding of how the open-source community operates, with firsthand experience engaging developer audiences across Hugging Face Hub, open-source model frameworks, and AI repositories supported by contributors.
- Consistent record of operating efficiently in warp speed, highly ambiguous, hyper-growth, and deeply technical environments.
- Experience building, developing, and retaining high-performing marketing teams — including navigating the organizational change that comes with AI adoption.
- Outstanding interpersonal skills — able to translate technically complex ideas into compelling narratives for both developer and business audiences.
Ways to stand out from the crowd:
- Background as a software engineer, data scientist, or AI/ML practitioner — you understand how developers building agentic systems think because you've built alongside them.
- Experience bringing an agentic AI product or platform to market — you've developed the messaging, programs, and community motion from the ground up.
- Experience building developer demand generation programs at platform scale, where the developer is both the end user and an enterprise buying influencer.
- Familiarity with NVIDIA's ecosystem (CUDA, TensorRT, NIM, NIM Agent Blueprints) combined with deep exposure to open-source libraries (e.g., Transformers, Diffusers, vLLM, LangChain).
NVIDIA is widely considered to be one of the technology world’s most desirable employers! We have some of the most forward-thinking and hardworking individuals in the world working for us. If you're creative and autonomous, we want to hear from you!
Your base salary will be determined based on your location, experience, and the pay of employees in similar positions. The base salary range is 304,000 USD - 460,000 USD.You will also be eligible for equity and benefits.
This posting is for an existing vacancy.
NVIDIA uses AI tools in its recruiting processes.
NVIDIA is committed to fostering an inclusive work environment and proud to be an equal opportunity employer. As we highly value diversity in our current and future employees, we do not discriminate (including in our hiring and promotion practices) on the basis of race, religion, color, national origin, gender, gender expression, sexual orientation, age, marital status, veteran status, disability status or any other characteristic protected by law.About the company
NVIDIA
Large Enterprise
NVIDIA is a leading technology company renowned for its graphics processing units (GPUs) and innovative computing solutions that enhance visual experiences across multiple platforms, including gaming, scientific research, and artificial intelligence. Founded in 1993, the company has expanded its offerings to include powerful AI frameworks and deep learning platforms, making significant contributions to industries such as gaming, data centers, automotive, and healthcare. NVIDIA's commitment to pushing the boundaries of visual computing continues to drive advancements in both hardware and software, positioning the company at the forefront of emerging technologies and digital transformation.