Role at a glance
- Job function
-
Marketing & Communications Brand Marketing
- Salary
- Not yet verified Check the description for pay details; an amount or pay period has not been verified.
- Location
- Gaithersburg, Maryland, United States
- Employment
- Full-time
- Experience
- Senior Level Extensive experience in the pharmaceutical, healthcare, or biotech industries.
- Education
- Bachelor’s Degree, preferably in business, marketing, or the sciences.
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Role Summary
This Global Senior Marketing Director role leads development of promotional brand strategy and materials for a respiratory brand within the Global Respiratory team, reporting to the Global Commercial Head. The role also plays a part in preparing and executing launch activities for the product's expansion with a new indication.
What You'll Do
- Develop and refine the brand's promotional strategy to increase global impact.
- Craft and implement promotional materials and campaigns aligned with the overarching brand strategy.
- Analyze business performance and formulate strategic insights to optimize brand performance.
- Represent the brand strategy to senior leaders and ensure cohesive execution across markets.
- Engage with competitive intelligence to identify opportunities and threats and position the brand against competitors.
- Collaborate with medical affairs, commercial market development, advocacy, and G8 markets to align the brand narrative with emerging...
Generated from the employer's posting. Verify important details before applying.
View full postingQualifications
Bachelor's degree and extensive pharmaceutical, healthcare, or biotech experience in developing and executing brand and commercial strategy.
Required
- Bachelor's Degree, preferably in business, marketing, or the sciences.
- Extensive experience in the pharmaceutical, healthcare, or biotech industries.
- Proven track record in developing and executing brand strategies founded on insights and value propositions.
- Robust understanding of commercial strategy, including pricing, reimbursement, and market research techniques.
- Demonstrated experience in financial competence with a clear understanding of P&L and business drivers.
- Experience engaging with external customers, such as key opinion leaders and payers.
Preferred
- Strong critical thinking and problem-solving skills.
- Experience in the respiratory therapeutic area, preferably in biologic therapies.
- Proven leadership and influencing skills to drive strategy adoption.
- Ability to work effectively with agency partners to transform strategic plans into action.
- Experience in innovative thinking to bring bold ideas to life.
- Capability to work in ambiguity, simplifying complexity while managing multiple priorities.
Original job description
Content provided by the employer
Original job description
Content provided by the employer
Our bold ambition is to deliver life-changing medicines that help eliminate COPD as a leading cause of death, eliminate asthma attacks and achieve clinical remission in immune-mediated diseases to make a difference for the over 6million people currently using our medicine. As the Senior Global Commercial Director, you will have an opportunity to work on a fast growing blockbuster brand.
Within the Global Respiratory team and reporting to the Global Commercial Head, you will have a unique opportunity to lead the development of promotional brand strategy and materials to grow the brand as a market leader. Your pivotal role will ensure efforts that drive both short-term success and maximize long-term brand value.
What You'll Do:
- Develop and refine the brand's promotional strategy to increase global impact, bringing innovative approaches and opportunities to achieve a bold, transformative ambition.
- Craft and implement persuasive promotional materials and campaigns in alignment with our overarching brand strategy, with an emphasis on innovative thinking.
- Analyze business performance and formulate strategic insights to leverage business drivers, optimizing brand performance and identifying transformative pathways.
- Represent the brand strategy to senior leaders, ensuring cohesive execution across markets, while fostering a culture of innovation.
- Engage with competitive intelligence to identify opportunities and threats, positioning the brand to thrive against competitors, and pursue ambitious goals.
- Collaborate intensively with multiple functional teams, including medical affairs, commercial market development, advocacy, and G8 markets to align the brand narrative with emerging evidence.
- Play a crucial role in the preparation and execution of launch activities for the product’s expansion with a new indication.
Minimum Qualifications:
- Bachelor’s Degree, preferably in business, marketing, or the sciences.
- Extensive experience in the pharmaceutical, healthcare, or biotech industries.
- Proven track record in developing and executing brand strategies founded on insights and value propositions.
- Robust understanding of commercial strategy, including pricing, reimbursement, and market research techniques.
- Demonstrated experience in financial competence with a clear understanding of P&L and business drivers.
- Experience engaging with external customers, such as key opinion leaders and payers.
Preferred Qualifications:
- Strong critical thinking and problem-solving skills.
- Experience in the respiratory therapeutic area, preferably in biologic therapies.
- Proven leadership and influencing skills to drive strategy adoption.
- Ability to work effectively with agency partners to transform strategic plans into action.
- Experience in innovative thinking to bring bold ideas to life.
- Capability to work in ambiguity, simplifying complexity while managing multiple priorities.
Total Rewards:
The annual base pay (or hourly rate of compensation) for this position ranges from $231,988.80 to $347,983.20. Our positions offer eligibility for various incentives—an opportunity to receive short-term incentive bonuses, equity-based awards for salaried roles and commissions for sales roles. Benefits offered include qualified retirement programs, paid time off (i.e., vacation, holiday, and leaves), as well as health, dental, and vision coverage in accordance with the terms of the applicable plans.
AstraZeneca is an equal opportunity employer that is committed to diversity and inclusion and providing a workplace that is free from discrimination. AstraZeneca is committed to accommodating persons with disabilities. Such accommodation is available on request in respect of all aspects of the recruitment, assessment and selection process and may be requested by emailing [email protected].
Date Posted
28-Oct-2026Closing Date
10-Nov-2026Our mission is to build an inclusive environment where equal employment opportunities are available to all applicants and employees. In furtherance of that mission, we welcome and consider applications from all qualified candidates, regardless of their protected characteristics. If you have a disability or special need that requires accommodation, please complete the corresponding section in the application form.
About the company
AstraZeneca
Large Enterprise
AstraZeneca is a global biopharmaceutical company dedicated to the research, development, and commercialization of innovative medicines. Headquartered in Cambridge, UK, the company focuses on areas such as oncology, cardiovascular, renal, metabolism, and respiratory diseases, striving to deliver life-changing treatments to patients. With a strong commitment to scientific excellence and collaboration, AstraZeneca invests in cutting-edge technologies and partnerships to drive advancements in healthcare. The company is also committed to sustainability and corporate responsibility, aiming to make a positive impact on communities worldwide.