Apple

Apple

Posted via Apple Careers

Product Manager, Apple Vision Pro

Always Hiring

Posted Oct 28, 2026

Role at a glance

Job function
Product, Strategy & Operations Product Management & Product Ownership
Salary
$144.6K – $263.8K/yr
Location
Cupertino, California, United States
Experience
4+ years of experience in product management, product strategy and/or product marketing roles, including experience managing a complex product portfolio
Education
BS/BA degree

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Role Summary

AI-generated

This Product Manager role in Apple's Worldwide Product Marketing group focuses on Apple Vision Pro. It combines product management and product marketing responsibilities across design, engineering, and marketing communications to shape spatial computing products from concept through launch.

What You'll Do

  • Partner with engineering and design to develop the Vision Pro product strategy and understand Vision Pro customers and the business
  • Work in a global cross-functional team with engineering, industrial and product design, marketing communications, retail, and public...
  • Develop the core foundational product positioning and messaging for Vision Pro and spatial computing
  • Work with marketing communications, PR, and events on product launch activities, press releases, and marketing materials
  • Travel to trade shows, customer visits, and press briefings as the product ambassador

Generated from the employer's posting. Verify important details before applying.

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Qualifications

Requires 4+ years of product management or product marketing experience and a BS/BA degree, plus hands-on spatial computing, AR/VR, or emerging hardware exposure.

Required

  • 4+ years of experience in product management, product strategy and/or product marketing roles, including experience managing a complex...
  • Hands-on experience formulating product messaging and creating outbound marketing for both technical and consumer audiences
  • Partnering with engineering during early research and development to define product strategy and roadmap, and with marketing and public...
  • Recent experience within the last 3 years in spatial computing/AR/VR, wearables, emerging hardware technologies, computer/display...
  • Ability to communicate with key stakeholders, the media, and the public, demonstrated by exceptional presentation skills
  • Obsession with spatial computing/AR/VR technology and the Vision Pro customer experience
  • BS/BA degree

Preferred

  • Strong analytical abilities and attention to detail across technical and strategic business situations
  • Ability to think clearly, see the big picture, and innovate down to the details
  • A track record in formulating product messaging and creating outbound marketing
  • Exceptional interpersonal skills and ability to build consensus in collaborative projects
  • Ability to balance multiple projects in a fast-paced environment
  • Proven oral and written communication skills, including explaining technical concepts to non-technical partners
  • Ability to travel domestically and internationally
  • Experience in spatial computing, AR/VR/MR

Original job description

Content provided by the employer

Summary

Imagine what you could do here. At Apple, great ideas have a way of becoming outstanding products, services and customer experiences very quickly. We believe that if you bring passion and dedication to your job, there's no telling what you could accomplish!

As a member of our Worldwide Product Marketing group, you’ll represent the customer throughout a product’s journey from concept through development to launch. You’ll develop and apply insights to help infuse innovative features into our product development process. Together with our team, you’ll work to craft groundbreaking ideas into tangible products that excite the world, and help lead the way on how we bring them to our users and developers.

Description

At Apple, we combine product management and product marketing responsibilities into a single, cross functional Product Management role that collaborates with design, engineering, finance, legal, marketing communications, public relations, market research, sales and support for maximum impact across the organization.

We are looking for a highly motivated Product Manager to help shape the future of spatial computing with Apple Vision Pro. As an Apple Vision Pro Product Manager you will have a seat at the table to help define and drive the most ambitious product Apple’s ever built while being responsible for how new and existing AR products and features are launched and marketed.

Responsibilities

Partnering with engineering and design to develop the Vision Pro product strategy with a deep understand of Vision Pro customers and the business
Working in a global cross-functional team with engineering, industrial and product design, marketing communications, retail, and public relations through the complete product development lifecycle
Being in possession of expert knowledge of competitive products
Developing the core foundational product positioning and messaging for Vision Pro and spatial computing
Working with marketing communications, PR and events on the development of product launch activities, press releases, and marketing materials
Traveling the world as the ambassador for your product attending trade shows, customer visits, and press briefings

Minimum Qualifications

4+ years of experience in product management, product strategy and/or product marketing roles, including experience managing a complex product portfolio
Hands-on experience formulating product messaging and creating outbound marketing for both technical and consumer audiences, and partnering with engineering during early research and development to define product strategy and roadmap, and with marketing and public relations to craft positioning, and define marketing activities
Recent experience within the last 3 years in spatial computing/AR/VR, wearables, emerging hardware technologies (AI hardware, drones, self-driving cars, 3D printing, robotics, etc), computer/display technologies, or adjacent
Ability to drive communication with key stakeholders, the media, and public, as demonstrated by exceptional presentation skills: developing keynote addresses in an area of deep subject matter expertise, synthesizing information, applying critical thinking and maintaining composure under pressure
Obsession with spatial computing/AR/VR technology and the Vision Pro customer experience, evidenced by being a super user of these products, holding a deep understanding of competitive trends, and/or having an informed and well-developed perspective on AR/VR users
BS/BA degree

Preferred Qualifications

Strong analytical abilities and an uncompromising attention to detail with the ability to operate seamlessly between highly detailed and technical situations as well as strategic business situations
The ability to think clearly to see the big picture and innovate down to the details
A track record in formulating product messaging and creating outbound marketing
Exceptional interpersonal skills; thrives in highly collaborative projects, effective at building consensus, handles high stakes decisions with ease with the ability to cut through ambiguity
The ability to balance multiple projects and thrive in a fast paced and dynamic environment
Proven oral and written communication skills; ability to become fluent in technical concepts and explain to non-technical partners
Ability to travel domestically and internationally
Experience in spatial computing, AR / VR / MR a plus

Pay & Benefits — Cupertino, California, United States

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $144,600 and $263,800, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Application Deadline

Apple accepts applications to this posting on an ongoing basis.

Apple

About the company

Apple

Large Enterprise

Apple Inc. is a global technology company known for its innovative products and services, including the iPhone, iPad, Mac computers, and Apple Watch. Founded in 1976, Apple has continuously pushed the boundaries of design and functionality, earning a reputation for high-quality consumer electronics and software solutions like iOS and macOS. With a strong commitment to user experience and privacy, Apple also leads in digital services, offering platforms such as the App Store, Apple Music, and iCloud. The company's focus on sustainability and corporate responsibility further enhances its standing as a leader in the technology sector.