Role at a glance
- Salary
- $119.8K – $234.7K/yr
- Location
- Redmond, Washington, United States NY, New York, United States
- Work arrangement
- On-site
- Employment
- Full-time
- Experience
- 5+ years’ experience building ML models.
- Education
- Doctorate in Data Science, Mathematics, Statistics, Econometrics, Economics, Operations Research, Computer Science, or related field
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Role Summary
The Senior Data Scientist will join Microsoft’s Media Data Science & Analytics team within the Frontier Marketing organization. The role focuses on measuring the incremental impact of advertising spend and generating causal insights to help media planning partners optimize campaigns and make better-informed investment decisions.
What You'll Do
- Design and apply causal inference approaches, including quasi-experimental methods, incrementality testing, and observational analysis,...
- Evaluate marketing strategies while accounting for data limitations, confounding, selection bias, and uncertainty.
- Translate complex causal findings into decision-oriented narratives for senior marketing and business stakeholders.
- Apply advanced statistical techniques and machine learning with emphasis on interpretability and causal validity.
- Write analytical code in Python and SQL for reproducible research, exploratory analysis, and ongoing measurement.
- Prepare, validate, and analyze complex marketing datasets while identifying data quality issues and limitations affecting inference.
Generated from the employer's posting. Verify important details before applying.
View full postingQualifications
Required qualifications include a degree in a listed quantitative or computer science field, equivalent experience, and data-science experience. Preferred qualifications include experience building machine-learning models, writing SQL and Python, communicating technical concepts, causal inference, and media or marketing data science.
Required
- Doctorate, master's, or bachelor's degree in Data Science, Mathematics, Statistics, Econometrics, Economics, Operations Research,...
- Data-science experience, or equivalent experience
- Managing structured and unstructured data
- Applying statistical techniques and reporting results
Preferred
- 5+ years’ experience building ML models
- 5+ years’ experience writing SQL to analyze data
- 5+ years’ experience writing code in Python
- 3+ years’ communicating complex technical concepts to non-technical partner teams
- 1+ years’ experience performing causal inference
- 1+ years’ experience with media / marketing data science
Original job description
Content provided by the employer
Original job description
Content provided by the employer
We're building a Frontier Marketing organization where the Media Data Science & Analytics team leads the way in transforming how Microsoft measures, analyzes, and optimizes media investments. Our team blends advanced analytics, experimentation, and AI-powered insights to drive smarter decision-making and measurable business outcomes across paid media and owned digital properties.
Responsibilities
Causal Measurement & Business Impact
- Design and apply causal inference approaches (e.g., quasi-experimental methods, incrementality testing, observational analysis) to estimate the true impact of media investments in settings where randomized experiments may be limited or infeasible.
- Evaluate the effectiveness of marketing strategies while explicitly accounting for data limitations, confounding, selection bias, and uncertainty.
- Translate complex causal findings into clear, decision-oriented narratives for senior marketing and business stakeholders.
Modeling, Statistics & Analysis
- Apply advanced statistical techniques and machine learning where appropriate, with a bias toward interpretability and causal validity over purely predictive performance.
- Balance methodological rigor with pragmatism, selecting approaches that are fit for purpose given the data and business context.
- Write high-quality analytical code (Python, SQL) to support reproducible research, exploratory analysis, and ongoing measurement efforts.
- Identify opportunities to improve measurement approaches, challenge existing assumptions, and introduce best practices grounded in both academic research and industry experience.
Data Understanding & Stewardship
- Prepare, validate, and analyze complex marketing datasets, identifying data quality issues, structural changes, and limitations that materially affect inference.
- Communicate data risks, constraints, and implications proactively to senior partners, ensuring conclusions are appropriately scoped and caveated.
- Uphold high standards for data ethics, privacy, and responsible use, with careful attention to how data is collected, modeled, and interpreted.
What Success Looks Like
- Media investment decisions are better informed by clear, credible causal insights rather than surface-level correlations.
- Stakeholders understand not only what the data suggests, but how confident we are and why.
- Analytical recommendations appropriately reflect data constraints and uncertainty, earning trust through transparency and rigor.
- The team consistently applies causal thinking to difficult, ambiguous marketing problems, even when the data is imperfect.
Qualifications
Required/Minimum Qualifications
- Doctorate in Data Science, Mathematics, Statistics, Econometrics, Economics, Operations Research, Computer Science, or related field AND 1+ year(s) data-science experience (e.g., managing structured and unstructured data, applying statistical techniques and reporting results) OR Master's Degree in Data Science, Mathematics, Statistics, Econometrics, Economics, Operations Research, Computer Science, or related field AND 3+ years data-science experience (e.g., managing structured and unstructured data, applying statistical techniques and reporting results) OR Bachelor's Degree in Data Science, Mathematics, Statistics, Econometrics, Economics, Operations Research, Computer Science, or related field AND 5+ years data-science experience (e.g., managing structured and unstructured data, applying statistical techniques and reporting results) OR equivalent experience.
Preferred Qualifications
- Doctorate in Data Science, Mathematics, Statistics, Econometrics, Economics, Operations Research, Computer Science, or related field AND 3+ years data-science experience (e.g., managing structured and unstructured data, applying statistical techniques and reporting results) OR Master's Degree in Data Science, Mathematics, Statistics, Econometrics, Economics, Operations Research, Computer Science, or related field AND 6+ years data-science experience (e.g., managing structured and unstructured data, applying statistical techniques and reporting results) OR Bachelor's Degree in Data Science, Mathematics, Statistics, Econometrics, Economics, Operations Research, Computer Science, or related field AND 8+ years data-science experience (e.g., managing structured and unstructured data, applying statistical techniques and reporting results) OR equivalent experience.
- 5+ years’ experience building ML models.
- 5+ years’ experience writing SQL to analyze data.
- 5+ years’ experience writing code in Python.
- 3+ years’ communicating complex technical concepts to non-technical partner teams.
- 1+ years’ experience performing causal inference
- 1+ years’ experience with media / marketing data science
Data Science IC4 - The typical base pay range for this role across the U.S. is USD $119,800 - $234,700 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $160,200 - $261,000 per year.
Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here:
https://careers.microsoft.com/us/en/us-corporate-pay
This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled.
Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance with religious accommodations and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations.
About the company
Microsoft
Large Enterprise
Microsoft is a global technology leader that empowers individuals and organizations to achieve more through innovative software, services, and devices. Founded in 1975, the company is best known for its flagship products like the Windows operating system and Microsoft Office suite. In addition to personal computing, Microsoft is a leader in cloud computing with its Azure platform, providing a range of solutions for businesses to enhance productivity and efficiency. With a strong commitment to sustainability and accessibility, Microsoft continues to drive technological advancements that shape the future of work and learning.
Microsoft is a global technology leader that empowers individuals and organizations to achieve more through innovative software, services, and devices. Founded in 1975, the company is best known for its flagship products like the Windows operating system and Microsoft Office suite. In addition to personal computing, Microsoft is a leader in cloud computing with its Azure platform, providing a range of solutions for businesses to enhance productivity and efficiency. With a strong commitment to sustainability and accessibility, Microsoft continues to drive technological advancements that shape the future of work and learning.