Thesis Internship AI & Data

Internship Details 

• Period: 4 – 6 months 

• Hours per week: 32 - 40 

• Location: Hybrid (ITO office, Amsterdam and work from home) 

• Start date: February 2027 

 

THE WORK 

Hi (potential) master student! We are looking for a thesis student to join the AI & Data practice of Accenture Song. This practice brings AI & Data solutions to the clients in close collaboration with Design and Digital Products, Commerce, Marketing and Service. Together, we merge creativity and data-driven marketing with distinctive business consultancy. Each practice plays a vital role in helping companies organize and build brands that perform! 

 As an AI & Data thesis intern, you will work at the intersection of data, AI and the customer. You will collaborate with our consultants who strategize, design, implement and optimize AI-driven solutions for our clients, bridging the gap between business needs and cutting-edge technology across industries like retail, automotive and financial services. 

Our Teams 
AI & Data consists of four teams. You apply to the AI & Data practice as a whole: after the first conversation, we match you with the team that best fits your profile, interests and proposed research topic. 

Customer Tech 

The technology and data foundation behind every customer interaction. We design and implement customer and marketing technology ecosystems (CDPs, Salesforce, Adobe, Google Cloud), make data ready for AI, connect systems end to end, and embed agentic AI into marketing and customer processes, so clients can scale AI across their customer journey. 

Marketing 

Data and AI driven marketing, from insight to activation. We turn customer and marketing data into insights, segments and predictive models, measure what marketing delivers (ROMI, attribution, marketing mix), and use AI for personalization, content creation and campaign optimization. 

 

Service 

AI and data across the full service and customer care journey. We redesign service operations with conversational AI, contact center automation and agent assist, use data to predict and prevent customer issues, and measure CX, loyalty and retention, so service becomes more efficient and more personal at the same time. 

AI Practitioners  

Strategy to adoption for AI at Accenture Song. We shape AI and data strategy and business cases, build customer-facing and internal AI solutions (LLM applications, RAG, prompt engineering, agents), evaluate quality and safety, and lead change management and enablement, so AI delivers measurable growth and experience impact. 

Daily Tasks  
On a daily basis, the following can be expected: 

 

• Write your thesis as your main priority, supported by dedicated people in our team; 

• Conduct research within the AI & Data domain of your team; 

• Explore and map AI opportunities within client workflows, from marketing and service to customer technology; 

• Design, prototype and potentially build AI solutions such as agents, LLM applications or data products; 

• Contribute to hands-on client deliverables; 

• Get the opportunity to present your results to our team and others within the organization at fixed times; 

• Together with the other interns, you'll be challenged to add value to Accenture Song by coming up with your own company-wide project; 

• Gain experience as a consultant within Accenture. 

 

Research  

We support research topics that connect to the following domains, among others: 

Data & Analytics: marketing data science, predictive modeling, ROMI & business planning, web analytics, data readiness for AI. 

Customer Experience & Personalization: CX measurement, AI driven personalization, customer retention & loyalty, predictive care. 

Marketing Technology & Automation: martech implementation, CDP, system integrations, marketing process redesign with AI. 

AI & Innovation: agentic AI and agent design, LLM applications and RAG, conversational AI, GenAI evaluation. 

Internship Details 

• Period: 4 – 6 months 

• Hours per week: 32 - 40 

• Location: Hybrid (ITO office, Amsterdam and work from home) 

• Start date: February 2027 

 

THE WORK 

Hi (potential) master student! We are looking for a thesis student to join the AI & Data practice of Accenture Song. This practice brings AI & Data solutions to the clients in close collaboration with Design and Digital Products, Commerce, Marketing and Service. Together, we merge creativity and data-driven marketing with distinctive business consultancy. Each practice plays a vital role in helping companies organize and build brands that perform! 

 As an AI & Data thesis intern, you will work at the intersection of data, AI and the customer. You will collaborate with our consultants who strategize, design, implement and optimize AI-driven solutions for our clients, bridging the gap between business needs and cutting-edge technology across industries like retail, automotive and financial services. 

Our Teams 
AI & Data consists of four teams. You apply to the AI & Data practice as a whole: after the first conversation, we match you with the team that best fits your profile, interests and proposed research topic. 

Customer Tech 

The technology and data foundation behind every customer interaction. We design and implement customer and marketing technology ecosystems (CDPs, Salesforce, Adobe, Google Cloud), make data ready for AI, connect systems end to end, and embed agentic AI into marketing and customer processes, so clients can scale AI across their customer journey. 

Marketing 

Data and AI driven marketing, from insight to activation. We turn customer and marketing data into insights, segments and predictive models, measure what marketing delivers (ROMI, attribution, marketing mix), and use AI for personalization, content creation and campaign optimization. 

 

Service 

AI and data across the full service and customer care journey. We redesign service operations with conversational AI, contact center automation and agent assist, use data to predict and prevent customer issues, and measure CX, loyalty and retention, so service becomes more efficient and more personal at the same time. 

AI Practitioners  

Strategy to adoption for AI at Accenture Song. We shape AI and data strategy and business cases, build customer-facing and internal AI solutions (LLM applications, RAG, prompt engineering, agents), evaluate quality and safety, and lead change management and enablement, so AI delivers measurable growth and experience impact. 

Daily Tasks  
On a daily basis, the following can be expected: 

 

• Write your thesis as your main priority, supported by dedicated people in our team; 

• Conduct research within the AI & Data domain of your team; 

• Explore and map AI opportunities within client workflows, from marketing and service to customer technology; 

• Design, prototype and potentially build AI solutions such as agents, LLM applications or data products; 

• Contribute to hands-on client deliverables; 

• Get the opportunity to present your results to our team and others within the organization at fixed times; 

• Together with the other interns, you'll be challenged to add value to Accenture Song by coming up with your own company-wide project; 

• Gain experience as a consultant within Accenture. 

 

Research  

We support research topics that connect to the following domains, among others: 

Data & Analytics: marketing data science, predictive modeling, ROMI & business planning, web analytics, data readiness for AI. 

Customer Experience & Personalization: CX measurement, AI driven personalization, customer retention & loyalty, predictive care. 

Marketing Technology & Automation: martech implementation, CDP, system integrations, marketing process redesign with AI. 

AI & Innovation: agentic AI and agent design, LLM applications and RAG, conversational AI, GenAI evaluation. 

 

WHAT WE EXPECT FROM YOU  

We expect the following qualifications and skills from a thesis intern:  

• A pro-active attitude; 

• Be enrolled at a technical, digital and/or business focused Masters program in a Dutch university; 

• Affinity with AI & Data within the field of marketing, service, customer technology or digital transformation; 

• Programming experience, preferably in Python; 

• Interest in agentic AI, LLMs, GenAI or martech platforms (e.g. CDPs, Vertex AI) is a strong plus; 

• Experience with platforms such as Salesforce, Adobe, Google or Mistral is a plus; 

• Ability to problem-solve through analytical and technical approaches; 

• A hands-on mentality; 

• Entrepreneurial and creative mindset; 

• Independent working attitude; 

• Proficiency in Dutch and/or English; 

• Curiosity to develop yourself further. 

WHAT CAN YOU EXPECT FROM US 

 As a thesis intern, in addition to the opportunity to gain hand-on consultancy experience within Accenture Song, we would like to offer the following: 

• A monthly fee; 

• Personal buddy within the organization; 

• A broad international network; 

• Hands-on consultancy experience; 

• The chance to learn more from experienced consultants; 

• Take part in the Song Talent Factory 

 

Song Talent Factory (STF)  
As part of your internship, you will also take part in Song Talent Factory. This program will be leading you through your path at Accenture Song and will provide additional engagements/activities/projects to enhance your intern experience. 

Being part of the Song Talent Factory, you will: 

• Get professional guidance on finding the next step in your career; 

• Get expert support on your thesis topic while leveraging all Accenture resources; 

• Be part of one Song program where you are required to collaborate with other interns at Accenture Song from our different offerings (AI & Data, Commerce, Design & Digital Product Creation, Marketing and Consumer Services); 

• Work on a large internship long consulting project together with your STF group. This will allow you to not just get a glimpse of one of the four capabilities, but you will really get to see everything Accenture Song has to offer; 

• Be part of the Accenture Song community through companywide and intern specific engagement events 

• Enjoy the wide variety of training opportunities; 

 From building an app for coffee catch-ups to dinners after work, the Song Talent Factory will make your experience at Accenture Song even more enjoyable! 

WHO WE ARE 

Accenture Song  
Accenture Song accelerates growth and value for our clients through sustainable customer relevance. Our capabilities range from ideation to execution: growth, data and artificial intelligence, product and experience design; technology and experience platforms; creative, media and marketing strategy and campaign, content and channel orchestration. Join us and bring bold ideas to life with the greatest impact through the unlimited potential of creativity, technology and intelligence. Take a look at: www.accenture.com/song. 

Song is one of five services that make up one Accenture – the others being Strategy & Consulting, Technology, Operations and Industry X. 

WHAT WE BELIEVE  

Accenture is an equal opportunity employer. Our leaders are committed to building a better, stronger and more equitable company for future generations to create positive, long-lasting change. Inclusion and diversity are fundamental to our culture and core values. We celebrate diversity and are committed to creating an inclusive environment for all employees. Our rich diversity makes us more innovative and creative, which helps us better serve our clients and our communities. 

Our position as partner to many of the world’s leading businesses, organizations and governments affords us both an extraordinary opportunity and a tremendous responsibility to make a difference. Sustainability is one of our greatest responsibilities, which we embed it into everything we do and for everyone we work with. 

 Accenture is committed to providing equal employment opportunities for all.  Please let us know if you require reasonable accommodation to enable your participation in the recruitment process by emailing [email protected]. We will be happy to assist you. 

Interested? 

To apply, upload the following in our Workday system: 

• Your CV; 

• A motivation letter (mandatory) that includes a proposed thesis topic. Briefly describe your research question and how it connects to one of our domains. This does not need to be final: we refine the topic together with you. 

 

About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.

Visit us at www.accenture.com 

Equal Employment Opportunity Statement

We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, sexual orientation, gender identity or expression, marital status, citizenship status or any other basis as protected by applicable law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.