Custom Software Engineering Analyst

Skill required: Marketing Operations - Salesforce Marketing Cloud
Designation: Custom Software Engineering Analyst
Qualifications:Any Graduation
Years of Experience:3 to 5 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? • Help balance increased marketing complexity and diminishing marketing resources. • Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services. • Role requires Digital Marketing Ads Promotion creation design • Design, implement, develop & manage Salesforce Marketing Cloud. • A CRM platform that allows to create and manage marketing relationships and campaigns with customers. • It is an integrated solutions for customer journey management, email, mobile, social, web personalization, advertising, content creation and mgmt and data analysis. • Custom scripting languages used to personalize landing pages, create applications, construct cross-channel templates or layouts.
What are we looking for? • In depth knowledge of Marketo and SQL functionalities • Proficiency in configuring and customizing Marketo and SQL components, including dynamic content, snippets, tokens, and program templates. • Strong understanding of email marketing best practices, including deliverability, segmentation, personalization, and AB testing. • Strong problem- skills and the ability to troubleshoot and resolve technical issues related to SQL and campaign execution. • Strong knowledge and hands-on experience in coding responsive HTML email templates that render consistently across various email. • Exposure to API integration to fully utilize SQL and Marketo API capabilities. • End to end understanding of Marketo and SQL Features. • Experience in campaign reporting and analysis, including tracking key performance indicators and providing actionable insights. • Basic graphic design skills to assist in creating visual elements for email templates. • Experience in setting up and analyzing AB tests to optimize email campaign performance. • Awareness of email accessibility best practices to ensure emails are inclusive and compliant with accessibility standards.
Roles and Responsibilities: • In this role you are required to do analysis and solving of lower-complexity problems. • Your day to day interaction is with peers within Accenture before updating supervisors. • In this role you may have limited exposure with clients and or Accenture management. • You will be given moderate level instruction on daily work tasks and detailed instructions on new assignments. • The decisions you make impact your own work and may impact the work of others. • You will be an individual contributor as a part of a team, with a focused scope of work. • Please note that this role may require you to work in rotational shifts

Any Graduation

About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.

Visit us at www.accenture.com 

Equal Employment Opportunity Statement

We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, military veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by applicable law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.