Senior Manager, Regional Marketing, Clinical Next-Generation Sequencing Division (CSD), APJ

Work Schedule

Environmental Conditions

Job Description

As part of the Thermo Fisher Scientific team, you’ll discover meaningful work that makes a positive impact on a global scale. Join our colleagues in bringing our Mission to life every single day to enable our customers to make the world healthier, cleaner and safer. We provide our global teams with the resources needed to achieve individual career goals while helping to take science a step beyond by developing solutions for some of the world’s toughest challenges, like protecting the environment, making sure our food is safe or helping find cures for cancer.

DESCRIPTION:
What will you do?

Category/Business Management

• Develop strategic, multi-channel integrated marketing plans for the Clinical Next-Generation Sequencing business across APJ and drive execution of those plans with clear milestones and action plans. This will include customer segmentation, competitor analysis, business trends, market opportunities and monitoring the staging and pacing of marketing tactical programs.  
• Work closely with global and regional product market development teams to guide the development of messaging and creative content for CSD that conveys strong value propositions and clear advantages for our product offerings.
• Develop and execute engaging marketing campaigns to achieve measurable results for new and/or existing products. Find, nurture and maintain customer advocates and identify collaboration opportunities to drive content development; leverage partners to champion our solutions
• Collaborate and ensure alignment of marketing plans among Global Market Development, Product Management, Regional Market Development Partners, Commercial Leaders, and other stakeholders. Act as the voice of field guiding the division’s overall strategic direction for our products, solutions and services in region.
• Propose and execute on customer and market research programs to provide key market insights and actionable business outcomes. Assist the commercial organisation to successfully penetrate new markets through scientific and business analysis support including education, training and content presentation. Identify new applications, assess opportunities for new partnerships and product offerings. 
• Stay current and report on competitor activities and market dynamics. Maintain knowledge of the trends and competitive situation in clinical and molecular testing markets, leverage and communicate market information internally to best inform future product development, regulatory and market entry strategies.
• Partner with Product Management and Global Market Development to develop and deliver sales training and support materials
• Drive APJ on-market product management and lifecycle support, partnering with global and country teams to monitor product performance, address market needs and adoption barriers, and support product updates, positioning, and portfolio optimization to maximize sustained commercial performance.
• Manage marketing budgets and optimize the promotional mix on campaigns to achieve a high return on investment

Region Segment Campaigns and New Product Launches

• Responsible for adapting global campaigns and programs for execution in the region to establish strong customer and category positions including:
  • Campaign planning, alignment with global and territory/country
  • Campaign roll out in region, including region/country adaptation and execution
  • Campaign materials, communication deliverables, digital, web content and arranging translations as appropriate.
  • Industry and customer events around portfolio, including educational programs/workshops
  • In partnership with territory/country teams build region industry relationships/key opinion leaders
• Responsible for new product introduction/launch execution (NPI) and deployment plan, including, local web content and local activities to support launch
• Sales Training delivery
  
  REQUIREMENTS:
  • Advanced Degree plus 6 years of experience, or Bachelor's Degree plus 8 years of experience, with demonstrated success in regional or strategic marketing roles
  • Preferred Fields of Study: Marketing, Business, or related scientific field
  • Additional certifications in digital marketing and analytics valued
  • Proven experience developing and executing integrated marketing campaigns that drive revenue growth
  • Team leadership abilities with experience managing marketing professionals in a matrix organization
  • Excellence in project management, prioritization, and meeting deadlines
  • Strong analytical capabilities and data-driven decision making skills
  • Effective communication and presentation abilities across all organizational levels
  • Success working with sales teams and cross-functional stakeholders
  • Experience managing marketing budgets and agency relationships effectively
  • Digital marketing expertise including omnichannel campaign strategy and execution
  • Proficiency with MS Office, marketing automation tools, and analytics platforms
  • Ability to travel up to 20% as required
  • Additional language skills valued