Role at a glance
- Job function
-
Marketing & Communications Brand Marketing
- Salary
- Not Disclosed
- Location
- Beijing, China
- Employment
- Full-time
- Experience
- 3-8年以上医药行业市场相关工作经验（高级产品经理8年、产品经理5年、产品副经理3年)，有肿瘤领域相关经验
- Education
- 本科及以上学历，医学、药学或市场营销专业为佳
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Role Summary
This role manages marketing for assigned products, from market analysis and strategy development to planning and evaluating promotional activities. It also supports brand goals through budget management, team training, marketing materials, and stakeholder relationships.
What You'll Do
- Analyze market promotion trends and develop product marketing strategies and action plans.
- Implement and optimize marketing plans; organize promotional activities and assess their effectiveness.
- Prepare and manage the annual marketing budget for assigned products.
- Train the promotion team on market competition and promotional tools, and develop campaigns to increase brand awareness and KOL engagement.
- Oversee the production and distribution of promotional materials and build relationships with customers and stakeholders.
Generated from the employer's posting. Verify important details before applying.
View full postingQualifications
Bachelor’s degree or above; pharmaceutical-industry marketing experience and related oncology experience; proficiency with office software; good English speaking, listening, reading, and writing skills; strong communication, coordination, and organizational skills.
Preferred
- Medicine, pharmacy, or marketing major.
Original job description
Content provided by the employer
Original job description
Content provided by the employer
By clicking the “Apply” button, I understand that my employment application process with Takeda will commence and that the information I provide in my application will be processed in line with Takeda’s Privacy Notice and Terms of Use. I further attest that all information I submit in my employment application is true to the best of my knowledge.
Job Description
工作职责：
1. 分析分管产品的市场推广趋势，为团队推广提供参考依据。
2. 制定分管产品的市场推广策略及具体行动计划，提高分管产品的市场价值。
3. 组织实施分管产品的市场推广计划，并跟踪计划执行的有效性并不断优化，以支持团队达成指标。
4. 组织各类市场活动，提高分管产品的学术形象，并评估营销活动和策略的效果，以不断改进推广工作
5. 制定分管产品的年度市场推广费用总体预算，分配和管理市场推广费用，确保对分管产品市场投入的最大产出。
6. 为推广团队提供分管产品的市场竞争状况、推广工具应用等相关培训，提高团队对分管产品的了解程度。
7. 根据业务策略，开发清晰全面且有吸引力的市场活动，以提升品牌知名度和KOL参与度
8. 监督推广材料的制作和分发，确保与品牌形象和策略一致
9. 与客户和利益相关者建立强有力的关系，以支持品牌目标实现
Qualifications & Skills:
本科及以上学历，医学、药学或市场营销专业为佳
3-8年以上医药行业市场相关工作经验（高级产品经理8年、产品经理5年、产品副经理3年)，有肿瘤领域相关经验
熟练使用计算机办公软件
良好的英语听说读写能力
具有较强的沟通协调能力及组织能力
Locations
Beijing, ChinaWorker Type
EmployeeWorker Sub-Type
RegularTime Type
Full time
About the company
Takeda
Large Enterprise
Takeda is a global biopharmaceutical company headquartered in Tokyo, Japan, with a rich history spanning over 240 years. Specializing in the research, development, and commercialization of innovative medicines, Takeda focuses on therapeutic areas such as oncology, gastroenterology, neuroscience, and rare diseases. Committed to improving patient outcomes, the company harnesses advanced technologies and scientific expertise to deliver breakthrough therapies and enhance healthcare worldwide. Takeda's dedication to sustainability and social responsibility underscores its mission to strive towards better health for people and communities across the globe.