Role at a glance
- Job function
-
Marketing & Communications Marketing Strategy
- Salary
- Not yet verified Check the description for pay details; an amount or pay period has not been verified.
- Location
- Remote - United States Remote - United States
- Work arrangement
- Remote
- Experience
- Senior Level 7+ years of experience in payments, stablecoins, or fintech marketing, with a track record of building go-to-market strategies that drove measurable pipeline or revenue growth. 3+ years of product marketing experience in a startup or high-growth environment, including ownership of positioning, messaging, and launch execution. Proven ability to write clear, compelling blog posts, partner briefs, and sales collateral that are accurate, tailored to each audience, and polished, with a sharp eye for editing your own work. Experience developing and managing co-marketing programs with external partners, including joint campaign planning and cross-functional coordination. Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.
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Role Summary
The Senior Product Marketing Manager leads integrated marketing and go-to-market initiatives for Coinbase infrastructure products, with a focus on building awareness and generating qualified pipeline.
What You'll Do
- Lead cross-functional marketing initiatives across content, demand generation, events, communications, and sales enablement.
- Develop go-to-market strategies and targeted messaging and campaigns for PSPs, money movers, cross-border companies, and banks.
- Drive marketing for Coinbase for Agents and agentic payments through thought leadership content, social campaigns, and product...
- Plan and activate co-marketing programs with tier-one partners, and measure their performance.
Generated from the employer's posting. Verify important details before applying.
View full postingQualifications
Required: 7+ years of experience in payments, stablecoins, or fintech marketing, including a track record of go-to-market strategies that drove measurable pipeline or revenue growth; 3+ years of product marketing experience in a startup or high-growth environment, including positioning, messaging, and launch execution; strong writing and editing skills for audience-tailored marketing and sales materials; experience managing external-partner co-marketing programs; and responsible use of generative AI with human oversight.
Original job description
Content provided by the employer
Original job description
Content provided by the employer
Ready to do the most impactful work of your career? At Coinbase, we are uncompromising on our mission to increase economic freedom. The bar is high, the environment is intense, and we like it that way. This isn't a place for complacency, it’s a place to be pushed past your perceived limits. If you're ready to build the future of finance alongside people who refuse to settle for "good enough," you belong here. Coinbase is a remote-first, but not remote-only company. Expect to get together quarterly for intense in-person working sessions called “surges.” learn more about working at Coinbase.
The Infrastructure Marketing team is building awareness and demand for Coinbase's stablecoin payments, trading, agentic finance, and custody products. As Senior Product Marketing Manager, you'll lead integrated marketing initiatives that span content, demand generation, events, and sales enablement. You'll own go-to-market strategy for key product areas and drive programs that generate qualified pipeline in a fast-moving, dynamic environment.
What you'll do:
- Lead cross-functional marketing initiatives across content, demand generation, events, communications, and sales enablement to build awareness and generate qualified leads for Coinbase's infrastructure products.
- Develop and execute go-to-market strategies for PSPs, money movers, cross-border companies, and banks, focused on reaching, engaging, and activating them through targeted messaging and campaigns.
- Drive marketing for agentic finance across Coinbase for Agents and agentic payments, including thought leadership content, social campaigns, and product announcements.
- Partner with tier-one partners on co-marketing programs, from partnership launch planning through ongoing activation and performance measurement.
Required Skills and Experience:
- 7+ years of experience in payments, stablecoins, or fintech marketing, with a track record of building go-to-market strategies that drove measurable pipeline or revenue growth.
- 3+ years of product marketing experience in a startup or high-growth environment, including ownership of positioning, messaging, and launch execution.
- Proven ability to write clear, compelling blog posts, partner briefs, and sales collateral that are accurate, tailored to each audience, and polished, with a sharp eye for editing your own work.
- Experience developing and managing co-marketing programs with external partners, including joint campaign planning and cross-functional coordination.
- Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.
Pay Transparency Notice: Base salary varies by location (see range below). Total compensation may also include equity and bonus eligibility, and benefits (medical, dental, vision, 401(k)).
- Application Limit: Candidates may submit a maximum of 3 applications within a 6-month period.
- Equal Opportunity Employer: Coinbase is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or genetic information. Applicants with criminal histories will be considered consistent with applicable federal, state, and local laws.
- US Applicants: View Employee Rights, Know Your Rights, and E-Verify Notice of Participation.
- Accommodations: If you are an individual with a disability who needs a reasonable accommodation, email us your request and contact info at accommodations[at]coinbase.com. Need screen reading technology? Click here to download a free compatible screen reader and view the tutorial.
- Data Privacy & Arbitration: By submitting your application, you agree to our Candidate Privacy Notice. US applicants: By submitting your application, you agree to Arbitration of Disputes.
About the company
Coinbase
Large Enterprise
Coinbase is a leading cryptocurrency exchange platform that enables users to buy, sell, and manage digital currencies such as Bitcoin, Ethereum, and many others. Founded in 2012, the company is headquartered in San Francisco and has grown to serve millions of users globally, providing a secure and user-friendly experience for both novice and experienced traders. Coinbase aims to create an open financial system for the world, advocating for the adoption of digital currencies while ensuring compliance with regulatory standards in various markets. Through its innovative products and services, Coinbase seeks to empower individuals and institutions to transact in cryptocurrencies with confidence.