Role at a glance
- Job function
-
Product, Strategy & Operations Product Management & Product Ownership
- Salary
- $188K – $304.2K/yr
- Location
- Redmond, Washington, United States
- Work arrangement
- On-site
- Employment
- Full-time
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Role Summary
The Principal Product Manager will lead product-led growth for Microsoft SQL, focusing on developer acquisition and self-service experiences that help customers build applications from idea to production. The role spans the free-tier journey and developer entry points, with growth measured through experimentation, telemetry, customer research, and funnel analysis.
What You'll Do
- Define and lead the SQL product and growth strategy to improve developer acquisition, activation, retention, and conversion.
- Own the free-tier journey, including onboarding, activation, conversion, and measurement.
- Drive growth through developer entry points such as VS Code, SSMS, GitHub, AI-assisted development experiences, and other self-service...
- Establish and optimize product-led growth measurement using experimentation, telemetry, customer research, and funnel analysis.
- Partner with engineering, design, data science, marketing, and field teams on initiatives connecting developer experiences, application...
- Identify and incubate growth opportunities, business models, and developer experiences for the Microsoft SQL ecosystem.
Generated from the employer's posting. Verify important details before applying.
View full postingQualifications
Bachelor's degree and 8+ years of experience in product, service, project, or program management or software development, or equivalent experience.
Preferred
- Bachelor's degree and 12+ years of experience in product, service, or program management or software development, or equivalent experience.
- 4+ years of experience taking a product, feature, or experience to market.
- 6+ years of experience improving product metrics in a market.
- 6+ years of experience disrupting a market for a product, feature, or experience.
- Appreciation for Microsoft SQL and cloud, and empathy for modern developers.
- Passion for AI, agents, and the future of development.
Original job description
Content provided by the employer
Original job description
Content provided by the employer
Microsoft is a company where passionate innovators come to collaborate, envision what can be and take their careers further. This is a world of more possibilities, more innovation, more openness, and the sky is the limit thinking in a cloud-enabled world.
Microsoft’s Azure Data engineering team is leading the transformation of analytics in the world of data with products like databases, data integration, big data analytics, messaging & real-time analytics, and business intelligence. The products our portfolio include Microsoft Fabric, Azure SQL DB, Azure Cosmos DB, Azure PostgreSQL, Azure Data Factory, Azure Synapse Analytics, Azure Service Bus, Azure Event Grid, and Power BI. Our mission is to build the data platform for the age of AI, powering a new class of data-first applications and driving a data culture.
The Databases organization delivers trusted, scalable operational AI ready databases that power application development across cloud, hybrid, and on premises environments. Our portfolio includes SQL, Azure Cosmos DB, Document DB, PostgreSQL, and MySQL, supporting developers as they build AI native applications and run critical workloads at global scale.
The SQL team is hiring a Principal Product Manager focused on PLG, developers and enabling customers to build applications end to end on Microsoft SQL from ground to cloud to Fabric. The ideal candidate uses data, telemetry, customer evidence, creativity, resolve, and believes in radical ownership. This high visibility role has the opportunity to help grow millions of net new developers building on SQL during the agentic era, and a ground floor opportunity for the database used by the majority of the fortune 500 globally, on premises, and multi-cloud.
We do not just value differences or different perspectives. We seek them out and invite them in so we can tap into the collective power of everyone in the company. As a result, our customers are better served.
Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.
Responsibilities
- Define and lead the product and growth strategy for Microsoft SQL, increasing developer acquisition, activation, retention, and conversion through self-service experiences that help customers move from idea to production faster.
- Own the end-to-end free tier journey, including customer onboarding, activation, conversion, and measurement, ensuring the free offering serves as a scalable growth engine for Azure SQL adoption.
- Drive growth across key developer entry points such as VS Code, SSMS, GitHub, AI-assisted development experiences, and other self-service channels, partnering across teams to improve customer adoption and business outcomes.
- Establish and optimize the measurement framework for product led growth, using experimentation, telemetry, customer research, and funnel analysis to identify opportunities and improve acquisition, activation, conversion, and retention.
- Partner closely with engineering, design, data science, marketing, and field teams to deliver integrated growth initiatives that connect developer experiences, application creation, and Azure consumption.
- Identify and incubate new growth opportunities, business models, and developer experiences that expand the Microsoft SQL ecosystem and strengthen long-term competitive differentiation.
- Embody our culture and values.
Qualifications
Required/Minimum Qualifications:
- Bachelor's Degree AND 8+ years experience in product/service/project/program management or software development
- OR equivalent experience.
Other Requirements:
Ability to meet Microsoft, customer and/or government security screening requirements are required for this role. These requirements include, but are not limited to the following specialized security screenings: Microsoft Cloud Background Check:
- This position will be required to pass the Microsoft Cloud background check upon hire/transfer and every two years thereafter.
Preferred Qualifications:
- Bachelor's Degree AND 12+ years experience in product/service/program management or software development OR equivalent experience.
- 4+ years experience taking a product, feature, or experience to market (e.g., design, addressing product market fit, and launch, internal tool/framework).
- 6+ years experience improving product metrics for a product, feature, or experience in a market (e.g., growing customer base, expanding customer usage, avoiding customer churn).
- 6+ years experience disrupting a market for a product, feature, or experience (e.g., competitive disruption, taking the place of an established competing product).
- Appreciation for Microsoft SQL and cloud and empathy for modern developers.
- Passion for AI, agents, and the future of development.
#plg #AI #agents #apps #cloud #azuresql #sql #appdev #azdat
#azuredata
Product Management IC5 - The typical base pay range for this role across the U.S. is USD $142,800 - $274,800 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $188,000 - $304,200 per year.
Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here:
https://careers.microsoft.com/us/en/us-corporate-pay
This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled.
Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance with religious accommodations and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations.
About the company
Microsoft
Large Enterprise
Microsoft is a global technology leader that empowers individuals and organizations to achieve more through innovative software, services, and devices. Founded in 1975, the company is best known for its flagship products like the Windows operating system and Microsoft Office suite. In addition to personal computing, Microsoft is a leader in cloud computing with its Azure platform, providing a range of solutions for businesses to enhance productivity and efficiency. With a strong commitment to sustainability and accessibility, Microsoft continues to drive technological advancements that shape the future of work and learning.