Role at a glance
- Job function
-
Marketing & Communications Performance & Growth Marketing
- Salary
- Not Disclosed
- Location
- Kuala Lumpur, Exchange 106
- Employment
- Full-time
- Experience
- Experience in Retail Media, eCommerce, Digital Marketing, Performance Marketing, Shopper Marketing, or Commerce Analytics.
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Role Summary
The analyst/consultant supports retail media strategies and campaigns across major retail and eCommerce platforms. The role analyzes performance and customer engagement data, helps optimize campaigns, and prepares reporting for clients and internal stakeholders.
What You'll Do
- Support the development and execution of retail media strategies across major retail and eCommerce platforms.
- Analyze campaign performance, digital shelf metrics, and customer engagement data to generate insights.
- Assist in planning, activating, and optimizing retail media campaigns.
- Collaborate with commerce, marketing, media, and analytics teams on business outcomes.
- Track KPIs including ROAS, conversion rate, sales uplift, basket size, and customer acquisition.
- Prepare reports, dashboards, and performance reviews for clients and internal stakeholders; support retail media, shopper marketing,...
Generated from the employer's posting. Verify important details before applying.
View full postingQualifications
Preferred
- Experience in Retail Media, eCommerce, Digital Marketing, Performance Marketing, Shopper Marketing, or Commerce Analytics.
- Knowledge of retail media ecosystems and digital commerce platforms.
- Understanding of campaign measurement, attribution, customer journeys, and conversion optimization.
- Experience with analytics and reporting tools such as Excel, Power BI, Google Analytics, Adobe Analytics, or similar.
- Strong analytical and stakeholder management skills.
- Good backgrounds: Retail Media Analyst; eCommerce Analyst; Marketplace Specialist; Shopper Marketing Executive; Performance Marketing...
Original job description
Content provided by the employer
Original job description
Content provided by the employer
Key Responsibilities
- Support the development and execution of retail media strategies across major retail and eCommerce platforms.
- Analyze campaign performance, digital shelf metrics, and customer engagement data to generate actionable insights.
- Assist in planning, activating, and optimizing retail media campaigns.
- Collaborate with commerce, marketing, media, and analytics teams to drive business outcomes.
- Track key performance indicators including ROAS, conversion rate, sales uplift, basket size, and customer acquisition.
- Prepare reports, dashboards, and performance reviews for clients and internal stakeholders.
- Support retail media, shopper marketing, marketplace, and commerce transformation initiatives.
Preferred Skills
- Experience in Retail Media, eCommerce, Digital Marketing, Performance Marketing, Shopper Marketing, or Commerce Analytics.
- Knowledge of retail media ecosystems and digital commerce platforms.
- Understanding of campaign measurement, attribution, customer journeys, and conversion optimization.
- Experience with analytics and reporting tools such as Excel, Power BI, Google Analytics, Adobe Analytics, or similar.
- Strong analytical and stakeholder management skills.
Good Backgrounds
- Retail Media Analyst
- eCommerce Analyst
- Marketplace Specialist
- Shopper Marketing Executive
- Performance Marketing Analyst
- Commerce Consultant
- Digital Marketing Consultant
- Media Analyst
About Accenture
Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.Visit us at www.accenture.com
Equal Employment Opportunity Statement
We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, military veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by applicable law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.
About the company
Accenture
Large Enterprise
Accenture is a global professional services company that specializes in providing consulting, technology, and outsourcing services. With a diverse range of industries served, including financial services, healthcare, and telecommunications, Accenture leverages advanced technologies and data analytics to help organizations improve their performance and drive innovation. Committed to sustainable progress, the company emphasizes its dedication to inclusivity, digital transformation, and building a more sustainable future for its clients and communities. With a presence in over 120 countries, Accenture is known for its expertise in integrating cutting-edge solutions that address complex business challenges.