Lifecycle Marketing & Growth Manager

About the role

＜About us＞
bolttech is a fast-growing global insurtech with a mission to build the world’s leading, technology-enabled ecosystem for protection and insurance. Our vision is to connect people with more ways to protect the things they value.

Launched in 2020 in Singapore, bolttech’s 1,600+ team serve customers in 35+ markets across Asia, Europe, North America, and Africa. With international licenses, an extensive partner network, and leading-edge technology and product innovation capabilities, our ecosystem brings together insurers and distributors to make it easier for customers to get the right protection at the point of need.

＜In this position you will…＞
…lead the commercial launch and growth of bolttech’s new and innovative consumer propositions, such as cyber protection. As a marketing expert, you will drive sales conversion, funnel optimisation, activation and ongoing customer usage, working with distribution partners, account teams and cross-functional stakeholders to turn customer access into measurable engagement and growth.

What you'll do

• Driving and owning the end-to-end activation strategy for consumer propositions across partner channels.
• Driving sales and activation across Asia, with a clear focus on sales conversion, funnel optimization and customer usage.
• Analyzing the customer journey from product purchase or eligibility through registration, activation and ongoing usage, identifying key drop-off points and opportunities for improvement.
• Developing and executing initiatives to improve activation, conversion and customer adoption rates.
• Partnering closely with distribution partners to embed activation initiatives into their customer journeys and key customer touchpoints.
• Working with partner Sales, Marketing, CRM and Customer Experience teams to improve how the value of consumer propositions is communicated to customers.
• Designing and optimizing customer activation campaigns across relevant channels, including digital, CRM, SMS, app, web and other partner touchpoints.
• Using customer behavior, funnel and performance data to identify activation barriers and translate insights into actionable improvements.
• Establishing, monitoring and reporting key activation KPIs, including activation rate, conversion rate, adoption and engagement.
• Testing and optimizing activation journeys, messaging and campaign mechanics to continuously improve performance.
• Collaborating with Product, Distribution, Marketing, Operations, Customer Experience and Data teams to improve the overall consumer propositions customer experience.
• Collaborating with account teams and senior stakeholders across Asia to design and execute partner-specific go-to-market strategies.
• Providing customer and partner insights to support the ongoing development and optimization of consumer propositions.
• Building reusable frameworks, playbooks and best-practice guidance for launching and scaling consumer propositions.

Requirements

• 8+ years of experience in customer activation, growth, CRM, lifecycle marketing, customer engagement, digital marketing, or a related commercial role.
• Proven experience in improving customer activation, conversion, adoption, or engagement through data-driven initiatives.
• Strong understanding of digital customer journeys, customer funnels, and key drivers of customer activation and engagement.
• Demonstrated experience in D2C customer lifecycle marketing across an omni-channel landscape, including digital, CRM, email, SMS, app, web and paid media touchpoints.
• Experience in analyzing customer behavior and performance data to identify opportunities and translate insights into actionable initiatives.
• Hands-on experience with funnel optimization, web analytics and experimentation tools, such as Google Analytics and VWO.
• Strong stakeholder management skills, with experience working across cross-functional teams and external business partners.
• Ability to independently develop, execute, and optimise activation campaigns and initiatives from strategy through implementation.
• Strong commercial mindset with the ability to balance customer needs, partner priorities, and business objectives.
• Excellent communication and influencing skills, with the ability to work effectively in a complex, cross-functional environment.
• Business-level proficiency in English and Korean.
• Experience in telecommunications, fintech, digital platforms, subscription services, cybersecurity, insurance, or insurtech would be an advantage.

Benefits

• Flexible working arrangements and a hybrid working model
• A performance-driven culture built on autonomy and ownership
• Flexible work schedules based on team and business needs
• Statutory annual leave and additional leave in accordance with company policies
• Paid sick leave and personal leave
• Special leave for key life events, including marriage, childbirth, and family occasions
• Competitive compensation and performance-based incentive programs
• Statutory retirement pension and full coverage of Korea’s four major social insurances
• Long-service and performance-based reward programs
• Group accident and medical insurance coverage
• Regular health check-ups and wellness programs
• Employee Assistance Program (EAP), including mental health and counseling support
• IT equipment and software required for your role
• A comfortable office environment with workplace amenities
• A collaborative culture with open and inclusive communication
• A trust-based culture built on autonomy and accountability
• A working environment that encourages open communication and teamwork
• A global culture that values diversity and inclusion
• Learning and development opportunities to support professional growth
• Opportunities to participate in global projects and collaborate with international teams
• Opportunities to broaden your global career experience through collaboration across countries and functions