Sr. Manager, Entertainment & Lifestyle

About Us
Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.

At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.

Join Visa and do work that matters – to you, to your community, and to the world. Progress starts with you.

Visa will accept applications for this role until at least 10-30-2026

Job Description

Role Summary:

The Senior Manager, Music Partnerships is responsible for building and expanding Visa's presence across music and cultural platforms in the Latin America and Caribbean region. This role identifies, develops, negotiates, and activates music partnerships that drive client engagement, consumer relevance, Marketing Services growth, and brand differentiation.

This role reports to the Senior Director, Entertainment & Lifestyle Partnerships and works closely with Consumer Marketing, Brand, Media, Content, Client Marketing, and market teams to ensure music partnerships are integrated into broader marketing strategies and deliver measurable value across consumers, clients, and the Visa ecosystem.

This leader will develop scalable music platforms and activation models that connect Visa with priority audiences—particularly Next Gen and Affluent consumers—through relevant and differentiated music experiences across festivals, artists, streaming platforms, and cultural moments.

 

Key Responsibilities:

Music Partnership Strategy & Development:

• Develop and execute Visa's music partnership strategy across LAC, identifying opportunities across music festivals, artists, labels, streaming platforms, and cultural moments.
• Research and evaluate potential music partnership opportunities, developing business cases with clear strategic rationale, audience alignment, and commercial viability.
• Build scalable music platforms that can be activated across multiple markets, client segments, and consumer audiences.
• Monitor music, cultural, and entertainment trends across LAC to identify emerging opportunities that drive consumer relevance and brand differentiation.

 

Partnership Activation & Execution:

• Lead the activation of music partnerships across the region, developing integrated plans that connect sponsorship assets with media, content, digital, and consumer engagement strategies.
• Manage day-to-day partnership relationships with rights holders, artists, festivals, platforms, and activation agencies.
• Develop and execute experiential activations, content programs, and consumer experiences tied to music partnerships.
• Ensure partnership activations are consistent with Visa's brand standards while delivering culturally relevant and engaging experiences.

Marketing Services & Client Value Creation:

• Develop client-facing activation packages leveraging music partnerships, including hospitality, experiential, media extensions, and content opportunities.

• Partner with Client Marketing and Sales teams to position music partnerships as value-driving solutions for Visa's clients.

• Support Marketing Services revenue targets by creating scalable, repeatable commercial models tied to music platforms.

• Develop measurement frameworks that demonstrate clear ROI and business impact for client activations.

 

Consumer Engagement & Next Gen Relevance:

• Design music experiences and activations that drive relevance and preference among Next Gen and Affluent consumers.
• Develop strategies that leverage music partnerships to build long-term consumer engagement and brand differentiation.
• Ensure music activations connect with broader consumer segment strategies and integrated marketing plans.

 

Cross-Functional Collaboration:

• Partner with Media and Content teams to amplify music partnerships through paid, owned, and earned channels.
• Collaborate with market teams to adapt and activate music partnerships for local relevance across LAC countries.
• Work with Finance and Legal teams to manage partnership budgets, contracts, and compliance requirements.
• Coordinate with Global Sponsorship & Experiential Marketing to align regional music strategy with global frameworks.

 

What Success Looks Like:

• Visa's music partnership portfolio drives measurable consumer engagement, brand preference, and Marketing Services revenue across LAC.
• Music platforms are scalable and activated consistently across markets and client opportunities.
• Partnership activations drive relevance and engagement among Next Gen and Affluent audiences.
• Client activation packages deliver clear ROI and are widely adopted across the region.
• Strong relationships are maintained with key music partners, rights holders, and platforms.
• Visa is recognized as a culturally relevant brand through differentiated music experiences.

Visa requires at least 3 days in office, expectations of these days will be confirmed by your Hiring Manager.

Qualifications

Basic Qualifications:

• 8 or more years of relevant work experience with a Bachelor Degree or at least 5 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 2 years of work experience with a PhD

Preferred Qualifications:

• 9 or more years of relevant work experience with a Bachelor Degree or 7 or more relevant years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 3 or more years of experience with a PhD

• Experience in partnership marketing, sponsorship management, entertainment marketing, or related fields with a focus on music and cultural platforms.

• Strong understanding of the music industry, cultural trends, and entertainment landscape across Latin America and the Caribbean.

• Experience developing and activating sponsorship or partnership programs that deliver measurable business outcomes.

• Strong project management skills with the ability to manage multiple partnerships, timelines, and stakeholders simultaneously.

• Commercial acumen with experience developing client-facing solutions and activation packages.

• Strong analytical skills with ability to develop business cases, ROI models, and performance measurement frameworks.

• Excellent relationship-building skills with experience managing external partners, agencies, and rights holders.

• Strong written and verbal communication skills with the ability to develop compelling partnership proposals and presentations.
• Fluency in English and Spanish required; Portuguese preferred.

Information for US Applicants

For roles located in the US, the estimated salary range for this position is $130.900,00 to $ 210.000,00 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity.Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.

Work Hours

Varies upon the needs of the department.

Travel Requirements

This position requires travel 5-10% of the time.

Mental/Physical Requirements

This position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.

Visa is an EEO Employer

Qualified applicants will receive consideration for employment without regard to race, color religion, sex, national origin, sexual orientation, gender identity, disability or protect veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with the EEOC guidelines and applicable local law.