Group Creative Director

Key Responsibilities 

Lead advertising and film  

• Set the creative ambition for major Windows, Surface and Services advertising campaigns, launches and cultural moments, leading work from brief and insight through concept, script, production and final delivery.  

• Originate and shape breakthrough ideas with Copywriters, Art Directors, Creative Directors and agency partners, creating work that can extend across film, social, digital, OOH, DOOH, retail and emerging formats.  

• Lead the creative development of film and moving-image storytelling across live action, animation, motion design and VFX, with a sophisticated understanding of story, performance, cinematography, production design and visual storytelling.  

• Bring exceptional judgment to filmmaking craft, including narrative structure, shot selection, editorial rhythm and pacing, color and grade, music, sound design and finishing, understanding how each decision shapes the emotional impact of a story.  

• Partner with creative production leadership to identify and engage exceptional directors, production companies, cinematographers, editors, VFX artists, animators, composers and sound designers, bringing together the right talent for the creative ambition.  

• Lead creatively through production and post-production, protecting the strength of the idea while continually looking for opportunities to make the work more distinctive, surprising and beautifully crafted.  

• Hold the work to a world-class standard for ideas, storytelling and execution, knowing when exceptional craft can elevate an idea and when simplicity and restraint will make it stronger.  

Build work for how audiences watch today  

• Understand modern viewing behavior across broadcast, streaming, YouTube, social and emerging platforms, and create stories designed to earn and sustain attention.  

• Use audience-retention curves, drop-off points, completion rates, qualitative research and other creative-performance signals to better understand how audiences experience the work.  

• Translate those signals into creative hypotheses around openings, narrative clarity, pacing, product integration and emotional payoff.  

• Balance evidence with creative instinct, using data to sharpen creative judgment rather than replace it.  

Raise the creative bar  

• Lead and mentor Creative Directors, Editors and Motion Graphics artists.    

• Be hands-on in the work, giving clear, specific creative direction that materially improves both the idea and its execution.  

• Build a culture of rigorous critique where teams understand not simply what should change, but why.  

• Develop talent with deep expertise in advertising, filmmaking, art direction and motion storytelling.  

• Champion ambitious ideas while knowing when subtraction, restraint and simplicity will make the work stronger.  

Partner across the creative organization  

• Partner closely with creative leaders across copy, design, production, strategy, IMC and advertising to create work where idea, story, craft and brand expression reinforce one another.  

• Collaborate with Creative Strategy to translate customer, cultural and business insight into creative opportunity.  

• Work closely with creative production leadership throughout development, production and post to ensure the creative ambition is realized at the highest level of craft.  

• Partner with Integrated Marketing, Advertising, Media, Product Marketing, Social, Retail and Communications to turn ideas into connected customer experiences.  

• Present and defend creative work with senior leaders, clearly articulating the central idea and the creative reasoning behind key executional decisions. 

Required qualifications:

 Preferred qualifications:

• 12+ years of experience in advertising, creative direction, art direction, film or related creative disciplines, including significant experience at Creative Director, Group Creative Director or Executive Creative Director level.  

• An exceptional portfolio of advertising and filmmaking that demonstrates not only outstanding ideas, but a highly developed command of filmmaking craft: compelling storytelling, performance, cinematography, editorial judgment and pacing, color and grade, music, sound design and finishing.  

• A body of work that demonstrates the ability to turn strong creative ideas into beautifully crafted films that hold attention, create emotion and leave a lasting impression.  

• Deep experience developing integrated campaigns for globally recognized consumer brands.  

• Demonstrated creative leadership across the complete filmmaking process, from concept and script through production, editorial and finishing.  

• Experience collaborating directly with directors, production companies, cinematographers, editors, VFX studios, composers, sound designers and other specialist creative partners.  

• Ability to give precise, constructive creative direction across multiple disciplines while protecting the central idea.  

• Strong understanding of contemporary culture, entertainment, social platforms and changing audience behavior.  

• Exceptional taste, creative judgment and communication skills.    

• Experience at a creatively recognized advertising agency, production-led creative company or equivalent in-house creative organization.  

• A portfolio that includes recognized, culturally resonant or category-defining advertising and film work.  

• Experience leading creative for technology, entertainment, gaming, consumer electronics or other highly competitive consumer categories.  

• Fluency in interpreting creative-effectiveness research and behavioral signals, including audience-retention data and attention patterns, with the judgment to distinguish meaningful creative insight from optimization noise.  

• Experience with emerging production techniques and AI-assisted creative workflows across ideation, pre-visualization, production and post-production.  

• Strong relationships across the advertising and film-production community.  

• A track record of attracting, developing and inspiring exceptional creative talent.