Lead Product Manager - Consumer Experience, Services Special Projects

Summary

We are seeking an experienced Product Manager to own the end-to-end consumer experience for one of our most ambitious multi-year initiatives. In this role, you will define how millions of customers discover, engage with, and manage offerings across our ecosystem and conversational experiences.

Description

You will lead the consumer experience across the entire lifecycle: connecting customer intent with the right offerings, building seamless flows, and delivering a trusted experience. You will partner closely with Design, Engineering, AI/ML, and Operations to turn complex ecosystems into an intuitive, polished everyday product.

Responsibilities

Product Vision & Roadmap: Own the consumer roadmap across client platforms, setting clear product priorities and success metrics for discovery, engagement, conversion and retention.
Discovery & Search Experience: Define how users browse, search, and evaluate options—ensuring recommendations and search results are relevant, transparent, and easy to compare.
Frictionless Flows & Conversion: Design a fast, secure, and intuitive experience that optimizes outcomes and ensures customer trust over the long term.
Management & Support: Lead the experience for everything that happens after conversion: status updates, cancellations, and customer support.
Measurement & Experimentation: Define key funnel and engagement metrics; run user studies, telemetry analysis, and A/B experiments to continuously refine the user experience.
Cross-Functional Execution: Collaborate daily with Product Designers, Client and Backend Engineers, Applied AI/ML teams, Finance, and Customer Support to deliver high-quality releases on schedule.

Minimum Qualifications

10+ years of product management experience shipping large-scale consumer products, ideally in digital marketplaces, or consumer transactional apps.
Full-Funnel Ownership: Demonstrated experience managing an end-to-end user experience from discovery through completion, and subsequent follow-ups.
Strong Product & UX Sense: Good taste and a proven eye for quality and craftsmanship, with experience partnering closely with Design to distill complex workflows into simple, elegant user interfaces.
Data-Informed Decision Making: Experience using funnel analytics, user feedback, and A/B testing to evaluate features, identify drop-off points, and guide roadmap decisions.
Technical Fluency: Comfortable partnering with engineering teams on API interactions, data flow, app responsiveness, and handling real-world edge cases.
Clear Communication: Excellent written and verbal communication skills, with a track record of authoring structured PRDs and presenting product strategy clearly to cross-functional partners and leadership.

Preferred Qualifications

Experience with conversational interfaces, assistants, or recommendation-driven systems.
Experience with multi-sided marketplaces and transactional services.
Degree in Computer Science, Engineering, Business, Design, or equivalent practical experience.

Pay & Benefits — Cupertino, California, United States

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $207,400 and $311,700, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Application Deadline

Apple accepts applications to this posting on an ongoing basis.