Role at a glance
- Job function
-
Product, Strategy & Operations Product Management & Product Ownership
- Salary
- Not Disclosed
- Location
- Seattle, Washington, United States
- Work arrangement
- On-site
- Experience
- 12+ years of product or program management, product marketing, business development or technology experience
- Education
- Bachelor's degree in Computer Science, Engineering, a related field, or equivalent experience
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Role Summary
The Sr. Principal, Product Manager - Technical will set the product vision and lead development of Local & Services Advertising across Amazon surfaces, ad formats, and demand channels. The role works across product, engineering, science, design, sales, and marketing to build AI-powered advertising experiences for local businesses and customers.
What You'll Do
- Define the multi-year product vision, strategy, and expansion roadmap for Local & Services Advertising.
- Set product architecture and integration strategy across Amazon surfaces, ad formats, and demand channels.
- Partner with engineering and science teams on AI/ML systems for ad relevance, contextual targeting, location-aware creative, and...
- Design customer experiences that support discovery, evaluation, and transactions with local service providers.
- Define demand diversification and partner onboarding requirements, and work with Sales leadership on go-to-market strategy.
- Build cross-organizational alignment and communicate product decisions, investment proposals, and business plans to senior leaders.
Generated from the employer's posting. Verify important details before applying.
View full postingQualifications
12+ years of product or program management, product marketing, business development, or technology experience; experience delivering large-scale SaaS, PaaS, or LaaS products through the full product lifecycle from concept through go-to-market; experience leading engineering design projects and working with cross-functional teams; experience facilitating senior-leadership discussions about technical or architectural trade-offs, best practices, and risk mitigation; experience in B2B, digital advertising, and ad-tech products or services; experience driving direction and alignment with large cross-functional teams and agency partners; bachelor's degree in Computer Science, Engineering, a related field, or equivalent experience.
Required
- 12+ years of product or program management, product marketing, business development or technology experience
- Experience delivering large-scale SaaS, PaaS or LaaS products where you are responsible for the full product lifecycle, from concept...
- Experience leading engineering design projects and interacting with cross-functional teams
- Experience facilitating discussions with senior leadership regarding technical / architectural trade-offs, best practices, and risk...
- Experience in B2B, digital advertising, and ad-tech products/services
- Experience driving direction and alignment with large cross-functional teams and agency partners
- Bachelor's degree in Computer Science, Engineering, a related field, or equivalent experience
Preferred
- Experience building high-velocity ad products
- Experience with and deep understanding of advertising technologies (i.e., ad server, DSP)
- Experience leading and influencing your team or organization, or experience in developing and deploying LLMs in production on GPUs,...
- Experience managing technical products or online services
- 13+ years of building profitable partner ecosystems experience
- Advanced technical degree, or Master's degree
- Experience engaging and influencing C-level executives, both business and technical
Original job description
Content provided by the employer
Original job description
Content provided by the employer
Our Local & Services Advertising business serves the multi-billion dollar US local advertising market segment. We are building a portfolio of AI-powered ad experiences across Amazon owned & operated properties that will connect customers with the best local and services businesses in ways that feel natural, helpful, and seamless. This role will own the end-to-end product vision and execution for this business.
As Sr. Principal, Product Manager - Technical for Local & Services Advertising, you will define the multi-year strategy and drive execution for one of the most ambitious new advertising categories at Amazon. You will own the product lifecycle across multiple ad formats, multiple surfaces, and multiple demand channels. You will partner with engineering, science, and design teams building agentic AI systems that understand full conversation context, dynamically render locally-aware creatives, and drive seamless task completion for customers. You will build consensus across organizational boundaries to deliver a coherent advertiser and customer experience.
This is a high-autonomy, high-ambiguity role requiring collaboration across sales and product marketing to define and scale go-to-market. The leader should thrive on building zero-to-one, bring deep advertising technology expertise, and possess the technical judgment to make the right architecture and product decisions across AI/ML systems, ad serving infrastructure, and cross-surface experiences. You will influence VP and SVP-level strategy, and be accountable for business outcomes measured in billions of dollars.
Key job responsibilities
Product Vision & Strategy
Own and articulate the 3-5 year product vision for Local & Services Advertising, defining how we drive adoption and business growth through differentiated AI-powered experiences
Define the strategy for the new ad product across all Amazon surfaces, including the expansion roadmap across verticals, geographies, and demand sources
Own the P/L and revenue trajectory, making investment decisions that maximize long-term customer and business value
Cross-Surface Product Architecture
Define the product architecture that enables local and services ads to work coherently across Amazon's diverse publishers (e.g., Alexa, Fire TV, Stores etc.)
Own the integration strategy between Services/Local Ads, Conversational Ads, and display/video ad formats to deliver a unified full-funnel experience for local advertisers
Design the agentic task completion experience that enables customers to discover, evaluate, and transact with local service providers
Technical Leadership
Partner with engineering and science teams to define the AI/ML systems powering local ad relevance, including LLM-based contextual targeting, location-aware dynamic creative optimization, and real-time intent signals
Evaluate technical tradeoffs across ad serving infrastructure, privacy-safe agentic AI layers, and cross-surface orchestration systems
Drive architecture decisions for demand ingestion across multiple buying interfaces (Amazon Ads Console, ADSP, API) and demand sources
Ensure solutions scale to serve millions of local advertisers across multiple verticals while maintaining sub-second latency and high relevance
Demand Diversification & Partnerships
Define the demand diversification strategy across distinct buyer personas
Own the product requirements that enable frictionless onboarding for partners, while building toward self-service tools for millions of SMBs
Work with Sales leadership to define the go-to-market strategy that bootstraps demand at scale
Cross-Organizational Alignment
Build consensus and influence roadmaps across APM (supply and CX), SPB (demand and ad serving), Alexa+ (conversational AI), Publisher Partners (e.g., Fire TV), and Sales & Product Marketing (demand generation)
Drive strategic communications including decision narratives, investment proposals, annual planning narratives, and SVP-level business reviews
Act as the single-threaded owner accountable for end-to-end outcomes across organizational boundaries
Innovation & Thought Leadership
Identify and pursue breakthrough opportunities that leverage Amazon's unique value proposition
Define how generative AI and agentic systems fundamentally change local advertising from static impressions to intelligent, conversation-driven task completion
Establish best practices and mechanisms that scale the Local & Services Advertising business and develop the next generation of product leaders
About the team
We sit at the intersection of Amazon Ads, Alexa+, and Amazon's first-party publisher network. Our mission is to unlock the massive local and services advertising opportunity by building AI-native advertising products that are genuinely useful to customers and transformatively effective for advertisers. We are a cross-functional team spanning product, engineering, science, and design, building products that touch hundreds of millions of customers across every Amazon surface. We are in the early stages of a business that will generate billions in revenue, and we are looking for a technical product leader who can see around corners, make bold bets, and deliver results at scale.
Amazon Ads is building a new category of advertising that connects hundreds of millions of customers with local and services businesses at the exact moment of intent, powered by Alexa+ agentic AI. We are creating an advertising experience unlike anything that exists today: one where a customer watching a game on Fire TV can order from their favorite local restaurant through a simple voice command, where a shopper purchasing a kitchen faucet discovers a trusted plumber two miles away and books an appointment without leaving Amazon, and where a traveler asking Alexa about weekend plans completes a hotel reservation through natural conversation. This is the future of local advertising, and we are building it.
- Experience delivering large-scale SaaS, PaaS or LaaS products where you are responsible for the full product lifecycle, from concept through GTM (go to market)
- Experience leading engineering design projects and interacting with cross-functional teams
- Experience facilitating discussions with senior leadership regarding technical / architectural trade-offs, best practices, and risk mitigation
- Experience in B2B, digital advertising, and ad-tech products/services
- Experience driving direction and alignment with large cross-functional teams and agency partners
- Bachelor's degree in Computer Science, Engineering, a related field, or equivalent experience
- Experience with and deep understanding of advertising technologies (i.e., ad server, DSP)
- Experience leading and influencing your team or organization, or experience in developing and deploying LLMs in production on GPUs, Neuron, TPU or other AI acceleration hardware
- Experience managing technical products or online services
- 13+ years of building profitable partner ecosystems experience
- Advanced technical degree, or Master's degree
- Experience engaging and influencing C-level executives, both business and technical
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
USA, WA, SEATTLE - 215,900.00 - 292,100.00 USD annually
As Sr. Principal, Product Manager - Technical for Local & Services Advertising, you will define the multi-year strategy and drive execution for one of the most ambitious new advertising categories at Amazon. You will own the product lifecycle across multiple ad formats, multiple surfaces, and multiple demand channels. You will partner with engineering, science, and design teams building agentic AI systems that understand full conversation context, dynamically render locally-aware creatives, and drive seamless task completion for customers. You will build consensus across organizational boundaries to deliver a coherent advertiser and customer experience.
This is a high-autonomy, high-ambiguity role requiring collaboration across sales and product marketing to define and scale go-to-market. The leader should thrive on building zero-to-one, bring deep advertising technology expertise, and possess the technical judgment to make the right architecture and product decisions across AI/ML systems, ad serving infrastructure, and cross-surface experiences. You will influence VP and SVP-level strategy, and be accountable for business outcomes measured in billions of dollars.
Key job responsibilities
Product Vision & Strategy
Own and articulate the 3-5 year product vision for Local & Services Advertising, defining how we drive adoption and business growth through differentiated AI-powered experiences
Define the strategy for the new ad product across all Amazon surfaces, including the expansion roadmap across verticals, geographies, and demand sources
Own the P/L and revenue trajectory, making investment decisions that maximize long-term customer and business value
Cross-Surface Product Architecture
Define the product architecture that enables local and services ads to work coherently across Amazon's diverse publishers (e.g., Alexa, Fire TV, Stores etc.)
Own the integration strategy between Services/Local Ads, Conversational Ads, and display/video ad formats to deliver a unified full-funnel experience for local advertisers
Design the agentic task completion experience that enables customers to discover, evaluate, and transact with local service providers
Technical Leadership
Partner with engineering and science teams to define the AI/ML systems powering local ad relevance, including LLM-based contextual targeting, location-aware dynamic creative optimization, and real-time intent signals
Evaluate technical tradeoffs across ad serving infrastructure, privacy-safe agentic AI layers, and cross-surface orchestration systems
Drive architecture decisions for demand ingestion across multiple buying interfaces (Amazon Ads Console, ADSP, API) and demand sources
Ensure solutions scale to serve millions of local advertisers across multiple verticals while maintaining sub-second latency and high relevance
Demand Diversification & Partnerships
Define the demand diversification strategy across distinct buyer personas
Own the product requirements that enable frictionless onboarding for partners, while building toward self-service tools for millions of SMBs
Work with Sales leadership to define the go-to-market strategy that bootstraps demand at scale
Cross-Organizational Alignment
Build consensus and influence roadmaps across APM (supply and CX), SPB (demand and ad serving), Alexa+ (conversational AI), Publisher Partners (e.g., Fire TV), and Sales & Product Marketing (demand generation)
Drive strategic communications including decision narratives, investment proposals, annual planning narratives, and SVP-level business reviews
Act as the single-threaded owner accountable for end-to-end outcomes across organizational boundaries
Innovation & Thought Leadership
Identify and pursue breakthrough opportunities that leverage Amazon's unique value proposition
Define how generative AI and agentic systems fundamentally change local advertising from static impressions to intelligent, conversation-driven task completion
Establish best practices and mechanisms that scale the Local & Services Advertising business and develop the next generation of product leaders
About the team
We sit at the intersection of Amazon Ads, Alexa+, and Amazon's first-party publisher network. Our mission is to unlock the massive local and services advertising opportunity by building AI-native advertising products that are genuinely useful to customers and transformatively effective for advertisers. We are a cross-functional team spanning product, engineering, science, and design, building products that touch hundreds of millions of customers across every Amazon surface. We are in the early stages of a business that will generate billions in revenue, and we are looking for a technical product leader who can see around corners, make bold bets, and deliver results at scale.
Amazon Ads is building a new category of advertising that connects hundreds of millions of customers with local and services businesses at the exact moment of intent, powered by Alexa+ agentic AI. We are creating an advertising experience unlike anything that exists today: one where a customer watching a game on Fire TV can order from their favorite local restaurant through a simple voice command, where a shopper purchasing a kitchen faucet discovers a trusted plumber two miles away and books an appointment without leaving Amazon, and where a traveler asking Alexa about weekend plans completes a hotel reservation through natural conversation. This is the future of local advertising, and we are building it.
Basic Qualifications
- 12+ years of product or program management, product marketing, business development or technology experience- Experience delivering large-scale SaaS, PaaS or LaaS products where you are responsible for the full product lifecycle, from concept through GTM (go to market)
- Experience leading engineering design projects and interacting with cross-functional teams
- Experience facilitating discussions with senior leadership regarding technical / architectural trade-offs, best practices, and risk mitigation
- Experience in B2B, digital advertising, and ad-tech products/services
- Experience driving direction and alignment with large cross-functional teams and agency partners
- Bachelor's degree in Computer Science, Engineering, a related field, or equivalent experience
Preferred Qualifications
- Experience building high-velocity ad products- Experience with and deep understanding of advertising technologies (i.e., ad server, DSP)
- Experience leading and influencing your team or organization, or experience in developing and deploying LLMs in production on GPUs, Neuron, TPU or other AI acceleration hardware
- Experience managing technical products or online services
- 13+ years of building profitable partner ecosystems experience
- Advanced technical degree, or Master's degree
- Experience engaging and influencing C-level executives, both business and technical
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, WA, SEATTLE - 215,900.00 - 292,100.00 USD annually
About the company
amazon
Large Enterprise
Amazon is a global leader in e-commerce and cloud computing, founded in 1994 by Jeff Bezos. Initially starting as an online bookstore, it has since expanded its offerings to include a vast range of products and services, including electronics, fashion, and digital content. With Amazon Web Services (AWS), the company also provides powerful cloud solutions to businesses around the world. Known for its innovation, customer-centric approach, and commitment to operational efficiency, Amazon continues to shape the future of retail and technology, consistently seeking new ways to enhance customer experiences.