Role at a glance
- Job function
-
Marketing & Communications Brand Marketing
- Salary
- Not Disclosed
- Location
- Mississauga, Canada
- Work arrangement
- Hybrid
- Employment
- Contract
- Experience
- A minimum of 5 years of successful pharmaceutical industry experience, including at least 2 years of marketing experience.
- Education
- University degree or equivalent in science and/or business.
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Role Summary
The Marketing Manager supports the Canadian Breast Cancer team in shaping and executing brand strategy across launches and in-line indications. The role uses patient, healthcare professional and market insights to develop integrated marketing plans and coordinate customer-focused activity with cross-functional partners.
What You'll Do
- Develop and execute integrated brand and customer marketing plans for Breast Cancer launches and in-line indications.
- Translate patient, healthcare professional, field and market insights into strategic priorities, customer journeys, segmentation and...
- Lead portfolio initiatives and collaborate with Sales and cross-functional partners to align strategy and support field execution.
- Develop, gain approval for, launch and measure promotional materials and customer experiences, managing agency partners.
- Create marketing presentations, training and communications for the sales and brand teams.
- Use performance data and customer feedback to optimize plans, while managing promotional budgets and aligning resources to priorities.
Generated from the employer's posting. Verify important details before applying.
View full postingQualifications
Required: University degree or equivalent in science and/or business; at least 5 years of pharmaceutical industry experience, including at least 2 years of marketing experience. Demonstrated impact in Sales, Marketing, Professional Education, Training, Analytics and Insights, or another relevant commercial function; strategic analysis, planning and critical-thinking skills; experience developing integrated and digital customer experiences; ability to manage multiple projects, agency partners, budgets and timelines; strong written, oral and presentation skills; ability to influence audiences, build business relationships, collaborate inclusively, and prioritize effectively in changing or ambiguous environments.
Preferred
- Previous Oncology experience is an asset; Breast Cancer marketing, launch or indication experience is preferred.
- Previous key external expert or KOL relationship-management experience is an asset.
- French-language proficiency is an asset.
Original job description
Content provided by the employer
Original job description
Content provided by the employer
*This is a 1 year contract (ending Dec 2027)
At AstraZeneca, we pride ourselves on crafting a collaborative culture that champions knowledge-sharing, ambitious thinking and innovation – ultimately providing employees with the opportunity to work across teams, functions and even the globe.
Recognizing the importance of individualized flexibility, our ways of working allow employees to balance personal and work commitments while ensuring we continue to create a strong culture of collaboration and teamwork by engaging face-to-face in our offices 3 days a week. Our head office and BlueSky Hub in downtown Toronto are purposely designed with collaboration in mind, providing space where teams can come together to strategize, brainstorm and connect on key projects.
Our dedication to sustainability is also central to our culture and part of what makes AstraZeneca a great place to work. We know the health of people, the planet and our business are interconnected which is why we’re taking ambitious action to tackle some of the biggest challenges of our time, from climate change to access to healthcare and disease prevention.
Reporting to the Senior Marketing Manager, Breast Cancer, this role will support the Canadian Breast Cancer team in shaping and executing brand strategy across an evolving portfolio. Working closely with Marketing, Sales and cross-functional partners, the Marketing Manager will translate patient, customer and market insights into prioritized, integrated marketing plans that strengthen customer experience, support launch and indication readiness. The successful candidate will play an integral role in leading brand strategy and prioritized customer marketing activities, developing a deep understanding of what motivates Breast Cancer patients and the healthcare professionals who care for them, and acting on these insights through an integrated brand plan that reflects the current Canadian market access, diagnostic and competitive environment.
Responsibilities:
- Your role in helping build the brand, accelerate uptake and achieve our ambition includes:
- Lead the development and execution of integrated brand and customer marketing plans across upcoming Breast Cancer portfolio launches and in-line indications.
- Translate patient, healthcare professional, field and market insights into clear strategic choices, customer journeys, segmentation and prioritized omnichannel tactics.
- Identify and lead portfolio-level initiatives that create synergies across Breast Cancer brands, indications and customer groups.
- Work effectively and dynamically with Marketing, Sales, Medical, Market Access, Diagnostics, Regulatory, Insights and other cross-functional partners to ensure strategic alignment and executional excellence.
- Build partnerships and mutual trust with the Sales Team, first-line sales leaders and cross-functional partners to create alignment, enable field execution and foster a motivating team culture.
- Lead the development, approval, launch and measurement of promotional materials and customer experiences, while effectively managing agency partners.
- Develop and deliver clear, compelling marketing presentations, training and communications for the sales team and broader brand team.
- Capture, synthesize and apply insights, performance data and customer feedback to optimize plans through experimentation and iteration.
- Navigate ambiguity, changing market dynamics and competing priorities with agility and a focus on the prioritizing opportunities.
- Positively influence brand performance and profitability while managing the promotional budget and ensuring resources are aligned to strategic priorities.
- Ensure diverse perspectives are heard and understood when collaborating with internal teams and external customers.
- Foster an inclusive, highly collaborative team environment and embrace a 'speak-up culture' where diversity of thought is critical to shared success.
Qualifications:
- University degree or equivalent in science and/or business.
- A minimum of 5 years of successful pharmaceutical industry experience, including at least 2 years of marketing experience.
- Previous Oncology experience is an asset with Breast Cancer marketing, launch or indication experience is preferred.
- Demonstrated impact across roles such as Sales, Marketing, Professional Education, Training, Analytics and Insights, or another relevant commercial function.
- Strong strategic analysis, planning and critical-thinking skills, with the ability to translate insights into focused priorities and action.
- Experience developing integrated and digital customer experiences, with interest in evolving omnichannel platforms and channels.
- Proven ability to manage multiple projects, agency partners, budgets and timelines while maintaining quality and executional discipline.
- Stellar written, oral and presentation skills, with the ability to clearly articulate ideas and influence varied audiences.
- A collaborative and inclusive working style, with demonstrated ability to establish credibility, understand others’ perspectives and build strong business relationships.
- Demonstrated agility, urgency and sound prioritization in a changing or ambiguous environment.
- Commitment to personal growth, development and contributing to a cohesive team environment.
- Previous key external expert or KOL relationship-management experience is an asset.
- French-language proficiency is an asset.
Great People want to Work with us! Find out why:
- GTAA Top Employer Award for 12 years
- Top 100 Employers Award
- Canada’s Most Admired Corporate Culture
- Learn more about working with us in Canada
- View our YouTube channel
Are you interested in working at AZ, apply today!
AstraZeneca is an equal opportunity employer that is committed to diversity and inclusion and providing a workplace that is free from discrimination. AstraZeneca is committed to accommodating persons with disabilities. Such accommodation is available on request in respect of all aspects of the recruitment, assessment and selection process and may be requested by emailing [email protected].
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Annual base salary for this position ranges from 115,084.00 to 151,047.75.AstraZeneca is committed to providing fair and equitable compensation opportunities to all colleagues. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The range provided in this posting represents an offer pay range used in a majority of situations. The base pay offered will vary depending on multiple individualized factors, including the candidate's skills and experience, job-related knowledge, and other specific business and organizational needs. In some cases, offers outside the range may also be considered to address unique circumstances.
In addition, our permanent positions offer an annual Variable Pay Bonus/Short Term Incentive opportunity as well as eligibility to participate in our equity-based long-term incentive program (if applicable to role). Benefits offered for permanent roles include a competitive Flex Benefits & Retirement Savings Program, 4 weeks’ paid vacation, and annual Personal Days. Fixed Term Contract/Temporary positions (excluding students) are offered a Contract Benefits Program.
We are using AI as part of the recruitment process.
This advertisement relates to a current vacancy.
About the company
AstraZeneca
Large Enterprise
AstraZeneca is a global biopharmaceutical company dedicated to the research, development, and commercialization of innovative medicines. Headquartered in Cambridge, UK, the company focuses on areas such as oncology, cardiovascular, renal, metabolism, and respiratory diseases, striving to deliver life-changing treatments to patients. With a strong commitment to scientific excellence and collaboration, AstraZeneca invests in cutting-edge technologies and partnerships to drive advancements in healthcare. The company is also committed to sustainability and corporate responsibility, aiming to make a positive impact on communities worldwide.