Social Media Specialist

Work Schedule

Environmental Conditions

Job Description

About the Role

We’re looking for a tactical, action-oriented Social Media Specialist to join our growing Digital Marketing Team. This role will execute and optimize multi-channel digital campaigns across SEM, Social, Display, YouTube, and Reddit across Patient, HCP, and Lab segments with the goal of ensuring continuous and efficient campaign deployment, optimization, and reporting across all channels.

Campaign Execution

·       Paid Social (Meta, LinkedIn, YouTube, Reddit): 

·       Apply data-driven insights and learnings from team for effective campaigns optimization and A/B testing.

·       Launch, execute, and report on paid and organic social media campaigns. This includes monitoring budget to forecast, week-to-week analysis, and reports on performance across patient, lab and HCP audiences.

·       Support and work closely with Digital Media and Partnerships Manager in preparing reports for stakeholders and leadership

• Stay current on social media best practices, trends, and platform updates to inform campaign execution
  
  

·       SEM (GoogleAds): 

·       Work closely with the Digital Media and Partnerships Manager on executing and optimizing all global SEM campaigns, ensuring alignment with business goals

·       Execute and optimize SEM campaigns weekly. This includes keyword and search term optimizations, aligning budget to forecast daily, and performance reporting across Allergy Insider and Commercial accounts.

·       Align and optimize SEM ad copy to top performing ad copy across other channels such as social media, SEO, and AI prompts. Monthly reporting should highlight changes made.

·       Leverage channel-specific dashboards to gain insight, uncover optimization opportunities and make data-driven decisions

·       Be available during off-hours to participate in meetings with team members based in the US

·       Provide status updates and streamlined communication to the supervisor and business partners to set expectations on timelines, accomplishments, open questions and risks.

• Display Advertising: 
  • Launch, execute and report on prospecting and retargeting display ads for both Patient and HCP/Lab audiences. 
  • Align with quarterly media budget allocations and performance trends - monitoring budget to forecast and adjust if needed. 

• Influencer & Organic Social Support: 
  • Schedule, publish, and report on organic social media calendar
  • Leverage ChatGPT to monitor social media trends and include key insights in monthly reporting.
  • To support our holistic thought leadership strategy on social media, upload content to Seismic LIVE Social platform in order to curate priority business content for internal ambassadors.  
    
    

Performance Optimization 

• Perform weekly optimization and performance enhancements (creative rotation, audience targeting refresh, search term and keyword research, etc.) 

• Conduct A/B testing (2-3 per quarter) across platforms to improve CTR, CVR, and CPC. 

• Identify data trends, gaps, and opportunities using platform analytics dashboards. Fluent in Adobe Analytics, PowerBI, and paid platform-based metrics.
  
  

Reporting & Analytics 

• Generate monthly and quarterly reports summarizing Visits, budget spent, impressions, clicks, CTR, CPC, and conversions across channels. 

• Develop channel reporting templates for SEM, Social, and Display.

• Present insights on keyword trends, performance synergies (SEM/SEO/AI), and audience engagement metrics. 
  
  

How will you get here? Education & Experience

·       Experience launching, execution and reporting on digital channels (organic and paid) with knowledge of best practices for social media platforms, SEM, and display.

·       Understanding of how digital ecosystem works together, particularly with learnings across Social, SEO/AI, SEM, and Display

·       Excellent verbal and written communication skills

·       Collaboration with cross-functional teams on crafting engaging content.

·       Excellent project management, prioritization across tasks, and tactical execution skills

·       Healthcare experience preferred.   

·       Self-motivated, detail-oriented, results-driven personality. 

·       Has leveraged platforms such as ChatGPT, Adobe Analytics, Adobe Ad Cloud, Meta Ads manager, Google AdWords, Flashtalking (or some display ad network), and Sprinklr.

·       Excellent verbal and written communication skills as well as organizational abilities to prioritize multiple tasks at once and problem-solving as challenges arise. 

·       Basic knowledge of creative requirements for paid media (ad specs, best practices)

• Hands-on experience with social media management tools (e.g., Sprinklr)