Senior Marketing Data Scientist - Minecraft

At Mojang Studios, the creators of Minecraft, we are on a mission to build a better world through the power of play.  

Why play? Well, play is at the heart of everything we do. It’s the blocky backbone of our games, the core of our development philosophy, and even the origin of our name. From the relentless experimentation of our endlessly inspiring community to the classrooms where Minecraft has become an essential teaching tool, play is the bedrock of our existence. 

We enable millions to create and play together, connect people across the globe, and foster a community that is among the most active and passionate in the world. Our community is global and incredibly diverse. When we are developing anything within our franchise, we keep this in mind. We want everyone to not only feel included in Minecraft, but also to see themselves in what we make. Our goal is for the Mojang Studios team to be as diverse as our community. 

In the end, it’s the people of Mojang Studios that make this place truly special. When you join, you’ll find yourself in the company of incredibly bright, warm, and creative individuals – all united and working toward a single goal. Come help us reach it!

We are looking for a Data Scientist with a drive to achieve high impact, high quality results to join the Mojang Player Data and Insights team. In this role, you will be responsible for driving attribution analytics for the studio’s marketing initiatives. You’ll partner with marketing and engineering teams to ensure a robust pipeline from database to reporting, on the attribution of campaigns across a variety of channels such as paid ads, social media, and in-game messaging.  You will develop and lead analysis that identify key drivers of monetization, engagement, and retention across channels.   

• Build and maintain causal inference frameworks, i.e. Mix Media Modeling, muti-touch attribution and regression analysis, to measure marketing effectiveness across channels and initiatives 

• Automate the calculation of ROI and optimization opportunities 

• Build automated pipelines to productionize the output of causal inference and ROI frameworks 

• Communicate clearly across disciplines: Provide clear, consistent, and concise communication with varied stakeholders 

• Create decision-ready narratives that connect activity to Minecraft’s business outcomes 

• Automate uplift calculations from marketing A/B tests treatment and control groups and clearly highlight opportunities for future experiments 

• Collaborate with stakeholders to understand how to best measure success 

Required Qualifications:  

• Doctorate in Data Science, Mathematics, Statistics, Econometrics, Economics, Operations Research, Computer Science, or related field AND 1+ year(s) data-science experience (e.g., managing structured and unstructured data, applying statistical techniques and reporting results) OR Master's Degree in Data Science, Mathematics, Statistics, Econometrics, Economics, Operations Research, Computer Science, or related field AND 3+ years data-science experience (e.g., managing structured and unstructured data, applying statistical techniques and reporting results)
  • OR Bachelor's Degree in Data Science, Mathematics, Statistics, Econometrics, Economics, Operations Research, Computer Science, or related field AND 5+ years data-science experience (e.g., managing structured and unstructured data, applying statistical techniques and reporting results)
  • OR equivalent experience. 

Preferred Qualifications: 

• 5 years of experience with causal inference frameworks for marketing attribution analysis such as MMM, multi-touch attribution, A/B tests and regression analysis. 

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