Sr. Product Marketing Manager, New Seller Recruitment Marketing

New Seller Recruitment Marketing is looking for an experienced Sr. Product Marketing Manager to join our team. In this role, you will grow awareness and adoption of strategic recruitment initiatives that accelerate brand discoverability and growth in our stores. This role manages the full marketing execution across strategic recruitment programs, including developing go-to-market and program adoption strategies, partnering with product and business teams to shape features that improve brand CX, and managing marketing campaigns to increase brand participation. You will own team KPIs for campaign engagement, developing strategies to drive results over both the short and long term. This includes managing content development and delivery, monitoring program adoption and service delivery across our brand base, and managing shared goals with partner teams to drive campaign creation and success at scale.

An ideal candidate is someone who is obsessed with improving our new seller experience and driving seller success in their first year on Amazon. You have a passion for testing to develop an impactful program — from creating the testing plan, to communicating results upward, to using data to inform future business decisions. You are highly organized, enjoy diving deep into brand and customer behavior, and have the creativity to challenge our status quo with fresh approaches to brand engagement and program design.

Key job responsibilities
- Develop marketing strategy end to end - from curation to design and execution - and drive innovations within existing processes.
- Lead the development of fully integrated campaigns, leading and driving collaboration with a sizable team of cross-functional partners, inclusive of business, onsite, project management, paid media, creative, PR, and beyond.
- Manage content development and delivery.
- Analyze results of testing, communicate learnings upward and across partner teams, and use the data to drive future tests.
- Partner with technical and business teams to drive system improvements and automation within self-service seller solutions.
- Own multiple team KPIs for campaign engagement, developing strategy to drive results over short and long-term.
- Manage shared goals with partner teams to drive campaign creation and success at scale.
- Manage the full lifecycle of product marketing initiatives including defining the strategy and measurement.

About the team
Our team is dedicated to supporting new members thrive in their career. We have a broad mix of experience and tenures, and we’re building an environment that celebrates knowledge sharing and mentorship. We strive for an open environment to expand on your strengths while isolating growth opportunities in order to drive longer term career success.

Basic Qualifications

- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience developing detailed go to market plans

Preferred Qualifications

- Experience using any of SQL or other analytical tools for conducting data analysis
- Experience with customer segmentation, profiling, and targeting

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, WA, Seattle - 142,800.00 - 193,200.00 USD annually