Marketing Manager, Amazon Digital Advertising

Join Amazon Digital Advertising and shape how Amazon's internal marketing teams reach their audiences through programmatic advertising. In this role, you'll drive strategic media planning and campaign execution across our advertising platform, solving complex optimization challenges while working with innovative advertising technology. You'll have the opportunity to influence advertising strategy at scale, partnering with cross-functional teams to enhance our platform capabilities and deliver measurable results for some of Amazon's most important marketing initiatives.

Key job responsibilities
- Plan and execute programmatic media campaigns within Amazon DSP.
- Manage cross-team deadlines and project plans to ensure all initiatives launch on time.
- Manage campaign budgets and pacing to ensure optimal performance.
- Monitor and analyze campaign performance metrics.
- Troubleshoot and resolve campaign delivery issues, ad serving errors, and reporting discrepancies.
- Optimize campaigns based on data insights and KPIs.
- Collaborate with internal teams to align media strategies with business goals.
- Generate detailed performance reports and present findings.
- Stay current with industry trends and emerging technologies.
- Partner with Supply and Product teams to drive improvements to Amazon DSP offerings


A day in the life
Your focus centers on planning and executing programmatic media campaigns within Amazon DSP while managing multiple initiatives simultaneously. You'll start your day reviewing campaign performance metrics and identifying optimization opportunities based on overnight data. Throughout the day, you'll coordinate with internal marketing teams to understand their evolving needs, manage budget pacing across active campaigns, and troubleshoot any delivery or reporting issues that arise. You'll also collaborate with our Supply and Product teams to share insights from campaign performance and discuss potential platform improvements. Your work involves balancing strategic planning with hands-on execution, ensuring campaigns launch on schedule while maintaining the operational excellence our stakeholders depend on.

About the team
We are the Amazon Digital Advertising team, dedicated to supporting the digital marketing initiatives of Amazon's strategic businesses through our advertising platform. Our mission is to build the future of advertising at Amazon by combining product innovation with data-driven insights and creating new advertising experiences. We work closely with internal marketing teams across Amazon, serving as trusted partners who understand their unique challenges and opportunities. We're committed to fostering an environment where collaboration, continuous learning, and analytical rigor drive our success. Joining our team means contributing to advertising innovation while building meaningful relationships with colleagues who are passionate about solving complex problems together.

Basic Qualifications

- 4+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience managing and measuring marketing performance in various channels
- Bachelor's degree
- Experience buying and optimizing media in platforms such as Amazon DSP, The Trade Desk, DV360, or MediaMath

Preferred Qualifications

- Experience managing large amounts of data, including customer segments and online campaign metrics
- Experience with paid media and owned and operated channels (i.e. email, onsite, etc.)
- Experience with Amazon DSP

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, WA, SEATTLE - 109,100.00 - 160,000.00 USD annually