BANAMEX Analista Ventas Online - PORTAL WEB

The Digital Content Intmd Analyst is a developing professional role. Deals with most problems independently and has some latitude to solve complex problems. Integrates in-depth specialty area knowledge with a solid understanding of industry standards and practices. Good understanding of how the team and area integrate with others in accomplishing the objectives of the subfunction/ job family. Applies analytical thinking and knowledge of data analysis tools and methodologies. Requires attention to detail when making judgments and recommendations based on the analysis of factual information. Typically deals with variable issues with potentially broader business impact. Applies professional judgment when interpreting data and results. Breaks down information in a systematic and communicable manner. Developed communication and diplomacy skills are required in order to exchange potentially complex/sensitive information. Moderate but direct impact through close contact with the businesses' core activities. Quality and timeliness of service provided will affect the effectiveness of own team and other closely related teams.

Responsibilities:

• Work with internal content partners to ensure content is serving business objectives and meeting key perfomance indicators (KPIs)
• Create content and provide oversight of the content calendar for those topics and editing of content.
• Support relevant paid/owned/earned content amplification opportunities and content distribution
• Ensure compliance with business, legal and compliance review of content and imagery
• Provide recommendations with agency partners to ensure that content is engaging, accurate and optimized for search
• Track analytics and optimize content to ensure that traffic/engagement goals and program KPIs are being met
• Support specific partnership pilot programs and work with internal stakeholders to optimize content and distribution
• Collaborate to build a media plan with agency partners to strategically distribute content to target audiences
• Support consumer strategy and pilots, as assigned, working to partner and share learnings with global teams
• Utilize paid channels including social media and syndication partners that effectively align with content topics
• Understand and support quarterly paid media budget and manage marketing programs to determine best marketing channels for content
• Build targeted audience profiles and segments, as assigned, that strategically align with Citi produced content
• Manage retargeting strategy to reach existing Citi customers
• Demonstrate return on investment of content and provide leadership with data that supports need for ongoing content investment
• Partner with vendors to produce content that aligns with Citi goals and deliver content to targeted audience
• Work cross-functionally to develop partnership agreements in accordance with requirements of internal stakeholders
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

Qualifications:

• 2-5 years of experience in content marketing, content writing/editing, and/or related experiences and internships

Education:

• Bachelors/University degree or equivalent experience

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

Descripción del Rol

El analista de Ventas Online es responsable de analizar, medir y reportar el desempeño de los canales de ventas online, identificando oportunidades de optimización que apoyen al Product Owner en la toma de decisiones estratégicas. Su objetivo es transformar datos en insights que impulsen la conversión, la retención y el crecimiento de ingresos del canal.

 

Responsabilidades

• Monitorear y analizar métricas clave de ventas online: tráfico, conversión.
• Preparar dashboards e informes ejecutivos para el Product Owner y VP de Ventas Online.
• Identificar tendencias de consumo digital y oportunidades de mejora en el embudo de conversión.
• Apoyar en la definición de KPIs para releases de nuevas funcionalidades.
• Colaborar en pruebas de A/B y experimentos CRO.
• Realizar segmentaciones de clientes para optimizar estrategias de retención.
• Analizar desempeño de campañas digitales en conjunto con marketing (SEO, SEM, paid media).
• Documentar hallazgos y proponer acciones de mejora al backlog del Product Owner.

 

Formación Académica &/o Conocimientos Técnicos

• Licenciatura en Administración, Marketing, Negocios, Matemáticas, Ingeniería o afín.
• Deseable certificación en Analítica Digital (Adobe Analytics, Google Analytics, Data Studio, BI)
• Herramientas de analítica digital (Adobe Analytics, Google Analytics, Tag Manager)
• Manejo de bases de datos y SQL (deseable)
• Herramientas de visualización: Power BI, Tableau, Data Studio.
• Conocimiento de métricas digitales: CTR, CVR, CAC, LTV, ROI/ROAS.
• Conocimientos básicos de CRO, UX y customer journey

 

Experiencia Laboral & Habilidades de Liderazgo

• De 1 a 2 años de experiencia en análisis de datos, e-commerce, marketing digital o inteligencia comercial.
• Experiencia previa en análisis de funnels de conversión y performance digital.
• Pensamiento crítico y enfoque analítico.
• Atención al detalle y precisión en el manejo de datos.
• Comunicación clara de resultados técnicos a perfiles no técnicos.
• Organización y trabajo en equipo colaborativo.
• Proactividad y orientación a resultados. 

 

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Job Family Group:

Marketing

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Job Family:

Digital & Social Media Marketing

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Time Type:

Full time

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Most Relevant Skills

Please see the requirements listed above.

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Other Relevant Skills

For complementary skills, please see above and/or contact the recruiter.

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Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.

 

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