Sr Product Manager, Tech - Media & Entertainment, Prime Video Ads

Prime Video is a first-stop entertainment destination offering customers a vast collection of premium programming in one app. Advertising is now part of the Prime Video experience for most customers, and Prime Video Ads builds the products that deliver that ad experience.

We are looking for a Senior Product Manager, Technical to own content advertising products for Media & Entertainment (M&E) partners — the Prime Video Channels and Studio advertisers who promote the content they offer on Prime Video and beyond. These partners already reach Prime Video customers through our M&E ad products across the app and in playback. Your job is to grow that program: extend it with new ad products that drive engagement and subscriptions, and make the existing ones more effective, more relevant, and more appealing to both viewers and advertisers.

You must have strong business judgment, customer obsession, and be technical with a passion for streaming and digital advertising. You must be able to thrive and succeed in an entrepreneurial environment and not be hindered by ambiguity. This means you are not only able to develop and drive high-level strategic initiatives, but can also roll up your sleeves and get the job done. You leverage mental models and data-driven decision making, and can effectively communicate verbally, and in writing, with leaders of all levels.

This is a business with significant room ahead — new formats to introduce, relevance and efficiency to sharpen, and greenfield space to open, including conversational and search ads in the Prime Video app experience and in playback. You'll own this product line end-to-end, help define where it goes next.

Key job responsibilities
• Build and scale profitable programs for Prime Video Ads.

• Develop and execute product strategy for new ad formats and viewer experience innovations in Prime Video, driving the roadmap from concept through launch and iteration.

• Lead or critically influence planning and execution of all aspects of product implementation, including product definition, engineering delivery, and go-to-market.

• Work across Prime Video Ads, Prime Video, and Amazon Ads organizations to conceptualize, experiment, launch, and scale products that balance viewer experience quality with advertiser effectiveness.

• Build and drive partnerships with key stakeholders across multiple organizations to foster best-in-class product vision and achieve shared objectives.

• Partner with engineering, applied science, design, and business teams to translate customer insights and business strategy into clearly defined product requirements and user stories.

• Identify new ad format opportunities by analyzing viewer behavior, advertiser needs, competitive landscape, and emerging technologies.

• Make the ads better on both sides of the marketplace — more relevant and appealing to viewers, more effective and measurable for advertisers — creating exceptional viewer experiences while meeting business goals.

• Run experimentation and define the metrics to make data-driven trade-offs between advertiser outcomes, revenue, and customer engagement.

A day in the life
You review results from an experiment testing a new ad format and decide it's ready to expand. You spend an hour whiteboarding with engineering and science on how conversational ads could surface in the app without disrupting discovery. You work through how to make an advertiser's campaign more relevant and clearer to measure. You look at engagement and monetization guardrails and adjust a relevance threshold. You write the PRFAQ on the next set of M&E ad products and align partner teams on it. You operate with autonomy over your product line, with regular visibility to senior leadership.

Basic Qualifications

- Experience owning/driving roadmap strategy and definition
- Experience with feature delivery and tradeoffs of a product
- Experience contributing to engineering discussions around technology decisions and strategy related to a product
- Experience in representing and advocating for a variety of critical customers and stakeholders during executive-level prioritization and planning
- Experience in technical product management, program management or engineering
- Experience with end to end product delivery

Preferred Qualifications

- Experience in using analytical tools, such as Tableau, Qlikview, QuickSight
- Experience in building and driving adoption of new tools
- Bachelor's degree in computer science, engineering, analytics, mathematics, statistics, IT or equivalent

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, NY, New York - 166,300.00 - 225,000.00 USD annually
USA, VA, Arlington - 151,200.00 - 204,600.00 USD annually
USA, WA, SEATTLE - 151,200.00 - 204,600.00 USD annually